Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 14, Issue No 5, Circulation: under revision, 15th May 2014
Next Issue: 15th June 2014


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Every great work, every big accomplishment, has been brought into manifestation through holding to the vision, and often just before the big achievement, comes apparent failure and discouragement.
Florence Scovel Shinn

Editorial:

Wonderful publishing Sunday, my loyal Readers! Winner - TopRank Reader Poll

On April 16, Google announced that Google+’s advertisement program, +Post Ads, would be available to all brands utilizing the Google+ platform that have over 1,000 followers. While the program had been in existence for a limited number of big name advertisers, the program’s requirements and capabilities have changed. Promoted as an easy way to start conversations, to get noticed online and to target specific demographics in a fast, streamlined manner, this announcement has brand marketers buzzing, with good reason.

What are +Post Ads and Why Are They Different? +Post Ads work in conjunction with Google AdSense by allowing brands to promote any content posts on Google+ in a non-traditional advertising format. To put it simply, any content shared or posted on a brand page on Google+ can be promoted inside the network and on sites across the Internet through a 3rd party network – different than Google Adwords.

.... Continue Reading Google +Post Ads: Taking Advertising to the Next Level by Adrienne Erin at SiteProNews by clicking here.

and by clicking here.

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Enjoy and stay tuned, your Pathway To Success is back in 30 days...

Irena Whitfield Sincerely,


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  • Today's Feature Article
  • 5 essential (and free!) content curation tools
    These tools will create embed codes for anything on the Web, develop lists, organize seemingly endless piles of data, and more...
    Tinu Abayomi-Paul

    I tend to have problems with brevity when I write. Because of this, people often mistakenly believe I don't deal with writer's block.

    That is not the case.

    Sure, I always have 2,000 words in my pocket, but those words are not often about the topic I need to write about.

    When the blank page stares relentlessly back at me, one of my favorite fall backs is to curate and comment on other people's content. However, everyone is a curator these days. Some people are better than others; the edge comes from being different and adding a fresh perspective.

    Here are five of the best free content curation tools you can use to stand out:

    1. List.ly

    This is my favorite tool right now. Why make a list when you can make a List.ly? List.ly, as the name suggests, allows you to:

    Create lists as you browse the Web. There's a bookmarklet that allows you to add a website to your list, complete with an image, title, description and tags. Fill in the sections yourself, or use the data List.ly pulls from the site. Embed your list anywhere you can create a post.

    Get people's opinions of your list through voting. Use the list as a resource to bring people together for a project or cause, or to gather data. (Advanced feedback labels include "I can help" or "I can participate.") Re-sort the list alphabetically, by crowd rank or in the order curated. Share and embed other people's lists or just one item from their lists. List.ly also lets you present lists with style. Embed options range from a gallery of images to a more minimal presentation. There's a WordPress plugin, as well.

    2. Storify

    When I attend conferences, I like to summarize what I've learned and take pictures with people I've met. I do this to jog my memory later, as well as share as much of my experience as possible.

    Whether I want to promote the event or simply share the high points with my subscribers, clients and customers, Storify lets me take bits of information from a variety of sources on the Web and curate them into a story.

    With Storify you can use keywords or hashtags to collect images, social media updates or Web pages (any media item on the Web, really). You can then add your thoughts and publish them in a blog post.

    I've used Storify to:

  • Summarize a collection of links related to a news story.

  • Collect resources around a conference hashtag.

  • Show the highlights of a Twitter chat.

  • Include links from several types of media in a blog post.

  • Collect details of links I'm referencing in a story.

  • Get ideas for a blog post from someone else's Storify, which I can also embed.

  • Cite my inspiration or sources for a story.

  • Storify gives you the tools to expand upon what you've curated with some free-form areas to include text. You can also write your post and just add the embed at the end. Storify lets you notify any person included in your story, though I suggest personalizing the notice it sends out. Embed options are similar to List.ly's.

    Storify is now owned by Livefyer (another of my favorite services), and has a WordPress plugin and an iPad app.

    3. Spundge

    It took me a while to warm to Spundge. At first it seemed like a buttoned-down version of Storify. Though some of its features and functions are similar to Storify, there is more to Spundge.

    Like Storify, you can use Spundge to collect and curate information from around the Web and present it in an aesthetically pleasing way that's infinitely less boring than a standard blog post.

    Spundge also adds the ability to collaborate on private or public topic collections called Notebooks. Notebooks allow you to condense the fire hose of data into a coherent feed of curated information. Journalists have taken to this feature, and I suspect anyone who has to do ongoing research would, as well.

    4. Thinglink

    The overused cliché that a picture is worth a thousand words becomes meaningful with Thinglink. It allows you to embed information hotspots into an image that provide more information in text when you hover over them.

    Hotspots can be anything on the Web with a URL. YouTube videos have pop-ups that can play without the user ever leaving your blog post. This can come in handy in places where you can embed pictures but not video.

    You can embed Thinglink images in your blog posts. Right- clicking on a non-hotspot in a gives you the option to share, embed or touch an image (Thinglink's version of liking).

    Thinglink is much easier to understand when you can see it in action.Here's a Thinglink about Spundge's Notebook feature, by clicking here.

    and another about using Thinglink with Storify. by clicking here.

    Thinglink also has a free app for iOS.

    5. Embed.ly

    Do you have something that's difficult to embed? Do you want to include a PDF but don't want to use Docstoc or Slideshare? Embed.ly can embed anything with a Web address.

    Embed.ly is a good way to create your own embed code when you need to share something but don't have the resources or know-how, or don't want to use third-party tools.

    Bonus: Find embeddable content to create a story around.

    Every social media site with an embed tool, from Slideshare to YouTube, has a way for you to embed any public conversation into a blog post. If you are only pulling data from one source, don't forget this as a quick way to include the original source of ideas into your discussion.

    ************************************
    Tinu Abayomi-Paul is chief visibility officer of Leveraged Promotion, which performs corporate reputation management for mid-sized companies, and builds demand generation systems. A version of this article originally appeared on Vocus. http://leveragedpromotion.com/

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    Currently, the creators need help with their Video Submission software using a new proprietary algorithm that adapts itself to whatever the current Google culture demands by allowing you to submit unique title submissions to each individual site with NO SPINNING!

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    In this Issue
    click the headlines below or scroll

    Featured Article
    5 essential (and free!) content curation tools Tinu Abayomi-Paul

    Today's Tip

    • Today's Tip On the Opportunity Worth Checking
      HOT: Free Beta Test of new software.. High Octane Traffic System



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