Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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Volume 13, Issue No 21, Circulation: under revision, 20th Oct 2013
Next Issue: 2nd Nov 2013

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Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.
David Rockefeller


Wonderful publishing Sunday, my loyal Readers! Winner - TopRank Reader Poll

You have probably heard some of the hype going around on getting paid to do simple jobs on Facebook, Twitter and YouTube. These are called ‘Social Media Jobs’ and they are a really hot trend in the job market right now, but what exactly are they? How can you get one?

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A little note: our 2013 Calendar is all about puzzles... Check it by clicking here.

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Enjoy and stay tuned, your Pathway To Success is back in 14 days...

Irena Whitfield Sincerely,

Irena Whitfield
Your Publisher

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  • Today's Feature Article
  • 5 Ways to Make Facebook Marketing Mobile Friendly
    Jim Belosic

    During the last year or so, Facebook has taken a beating about the company’s apparent lack of foresight into the mobile trend.

    According to the company’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices. But right now it’s up to brands and business to make sure that any marketing efforts they add to Facebook are mobile friendly, including custom apps, email, advertising, etc.

    Here are five things you can do until Facebook fine-tunes its mobile experience:

    1. Target Sponsored Stories to mobile users. Facebook allows Ads Managers to place ads so they’re viewable just on desktops, on desktops and mobile devices, or on mobile devices only. The “mobile only” ads are limited to Sponsored Stories, so when you have an important update on your Page you can opt to pay for Sponsored Story that will show up in your fans’ News Feeds and networks on their mobile devices. If you’re not sure whether mobile or desktop Facebook ads perform best for your brand, do a A/B testing so you can compare results.You don’t want to throw money at something that doesn’t perform.

    2. If you send email about your Facebook campaigns, or collect user data via email, make sure your email is mobile friendly. Part of a running a good Facebook campaign is promoting it. So make sure your promotion efforts are easily viewable on mobile, including anything you send via email. From time to time I’ll read reports that say email marketing is dying, but that’s just not true. According to MailChimp, 40 percent of Americans who use mobile devices currently read email on them; by 2017 a Forrester Research Email Marketing Forecast anticipates that number will jump to 78 percent. And according to another survey, two-thirds of people under age 30 use a smartphone or cell phone to access email.

    In previous articles I’ve discussed collecting data through custom apps and this includes building your email list. If you’re building your email list through a custom app on Facebook, it’s important that the emails you send are mobile friendly. Why? Because according to research put out by Econsultancy last year, when people receive email that isn’t optimized for mobile, they close it immediately. You don’t want to be the sender of that kind of email.

    Make sure your subject lines are always short and sweet. Since your mobile users are probably multi-tasking, i.e., distracted and not giving your email the full attention it might deserve, use a direct call-to-action. For example, “50% off for today only!” or “Here are our top 10 bookmarks from this week.” If possible include special offers that are only available to mobile users. According to e-Dialog, 18 percent of consumers who opt in to mobile marketing messages do it to access special deals.

    3. If you have a brick-and-mortar business, integrate mobile with your other efforts. You want to make sure that when customers come to your store, they have an experience that’s consistent with their online experiences. To integrate mobile with brick-and-mortar, consider creating table tents or signs that have QR codes that will take customers to your Facebook Page.

    From there they can Like your Page, sign up for coupons, special events and newsletters, and gain access to Facebook coupons and deals, including whisper codes. Whisper codes are special offers that given in Facebook status updates to friends/followers of a business who later can “whisper” the offer they read about to the cashier or server to redeem it.

    You can also incentivize check-ins at your store or restaurant by offering an instant discount or a coupon for a future visit. Bonus: Whenever someone checks in to your place of business, the announcement appears in their friends’ News Feeds making check-ins great word-of-mouth marketing. Encourage your users to share whenever possible!

    4. Make sure your Facebook apps are mobile capable. What good is a Facebook contest — or any other Facebook app for that matter — if your users can’t access it from their phones and tablets? If you want to prevent frustration for your users, when you choose a third-party app, make sure that it has mobile capabilities. This is important because some apps created for Facebook won’t work on mobile unless the developer uses “smart” URLs that detect whether the user is on a mobile device or a desktop. Smart URLs adjust the content accordingly so it’s easy to see, read and use.

    5. Test everything! Facebook’s mobile experience can be inconsistent so make sure you test your apps and ads from a few different devices. Do your images load quickly? Do all of your links work? The last thing you want is for your users to bail because they have to scroll and scroll and scroll to read your message or they have to wait too long for images to load.

    In general, you want to make everything possible responsive — not just your Facebook marketing efforts. Some companies might not be able to redo their websites to be mobile responsive. But perhaps you can change your blog theme or, if you’re an e-commerce site, use a platform like Shopify that lets you run your business from anywhere and lets your customers access your store from any device.

    You want to make sure that your users don’t have to think about your content — they should be able to click and everything should be easy to read.

    What changes have you made to make your marketing mobile friendly on and off of Facebook?

    Jim Belosic is the CEO of ShortStack, a self-service custom app design tool used to create Facebook apps for Facebook Pages, websites and mobile. Get a Free ebook: Big brand Facebook secrets for small businesses Click here.

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  • In this Issue
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    Featured Article
    5 Ways to Make Facebook Marketing Mobile Friendly Jim Belosic

    Today's Tip

    • Today's Tip On the Opportunity Worth Checking
      HOT: Azon Mobile Pro

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