Running your own ecommerce site is quite challenging when first starting out. Besides having quality products that people want to purchase, you want to ensure you pay attention to the finer details. A good website, great customer service, fast load times, great product descriptions, and paying attention to your user experience all aid in providing multiple avenues for sales growth. Let’s get into the nitty gritty with 6 ways of improving your ecommerce sales.
Be Appealing To Your Customer Base
No one wants to look at a site of mindless drivel. At the same time, you don’t want to put your customers to sleep. Hiring a good graphic designer that can collaborate with you and your team creates a good balance of focus and creativity. If you have a clothing brand or a product online, you want your logo or title of the site to be as bold as possible. The first few seconds of your page means everything. You can put together a budget to have a clean and polished look that will make your prospect stay around long enough to make a purchase. The more quality you give to the images and your product descriptions, the more enticed your customers will be to buy. A few flash images with an introduction provide a great look for your page. However, you should always give your customers an option of skipping this section so they go right to shopping. Also, you want to create multiple views so your customer knows exactly what he’s buying.
Make It Easy To Navigate
There should be no issues regarding your customer’s movement on the site. A site that’s easy to search means a higher bounce rate. This results in more sales and higher authority on the search engine. You’ll beat out a lot of your competitors online. You never want your customer getting lost especially when this person intends to make a purchase. Always make sure your site performs at peak service. You want to ensure that you have choices available for different browsers. If someone has a high performance computer with a good browser, a high-speed connection will work best. If they have a connection that’s a bit shaky, adopt a version of your site that caters to a lower level speed. The more options you have, the better it is for all your customers. A slow moving site can mean the difference between a happy customer and someone who won’t return to your page.
You also want a good menu or drop down section that has good labels and sub-labels. For example, if your site is based on Internet marketing, you want products that deal with different levels (SEO, SEM, and Social media) of this topic. The location of this information is imperative. Usually the top tabs or sidebars would make excellent places for your clients to search these items. Make it readable by having it stand out with highlights and bold text.
Use Social Media To Drive Traffic
It’s not enough to have a website with all of your products. You need places of engagement to build traffic. Social media profiles create great places of promotion and customer experience. For example, if you have a Twitter profile, you can create short tweets announcing new products on your site. You’ll get direct feedback from your followers on any questions or concerns. This helps build a bit more legitimacy to your brand and a wider customer base via retweets.
A Facebook page is great because you can create daily content such as what’s going on in the world and ask people their take on things. It’s a great way to engage them in things that don’t necessarily refer to your business. This will show you are human and not just a robot spouting out details just for your own monetary benefit. It’s very important for your customers to trust your brand! You’ll gain a much more loyal following.
Pinterest is quite the goldmine with the right niches. Let’s say you have a quality ecommerce site with a bunch of workout videos. Why not create pins that show small workout directions, pictures, and dietary benefits that lead back to your products? Having great looking images as well as descriptions will help you gain massive amounts of traffic and possible conversions to your brand. Also, you’ll bring the female demographic to your brand, which means more sales!
Don’t forget about creating your own videos! YouTube is a great hub where you can post tutorials, daily vlogs, question and answer videos, and more. You’ll be able to create video and audio clips and give better interaction to your customer base. It’s more powerful than text because it appeals to multiple senses. Your prospects will be more receptive to the information because it’s more entertaining. This comes in handy when you are promoting new products. You can show a sample of you physically using or wearing your own stuff. It shows that you believe in your brand and it’s something you wear with pride. Also, you can create contests to encourage more people to sign up or even buy items. With the right message, your videos can go viral and help boost sales drastically.
Before anyone buys from you, they always want to see a person’s experience using your products. You should set aside a page to keep a log of all your users and their buying experiences. It’s important that your prospects see the satisfaction and dissatisfaction. This shows your good and bad, which also helps your prospects identify with your company. If a person is dissatisfied with your product, show that you have a money back guarantee for a period of time. Also, it would be great to have a freebie or even send out another product if the product has malfunctions.
A review showing how your company responded to an unsatisfactory experience will give your customers a look into the way you deal with errors. Video testimonials also prove effective because your prospects will see the clients and they will see the products. It’s beneficial because you can post this on your YouTube page and you can gain more views and shares. Use this information to help build a better business for the long term. The more reviews you have for your page, the more trust you’ll build over time. This is a solid advantage to ensure customer growth.
Optimize For Mobile
If you never considered having a mobile site, then you’re living in the Stone Age. A lot of major purchases are made on the go. The main thing with your mobile site is having convenience. You want to show off your products but in a way that doesn’t tamper with your user experience. A lot of sites are mobile optimized these days, but some require a bit of work. Think more function and less flash. Typically, people on the go want fast and easy access, so focus on less flash videos and crazy graphics. Show your items and your descriptions. Chances are they’ll save it for a better look later when they are viewing your products on a desktop. It’s better for your clients to have more times to look at your product than just buy on impulse. There will be fewer chances for returning items.
You can also set up a mobile payment method (PayPal) as an option. It’s safe, secure, and easy for you and your customer. A mobile app is another great idea. You’ll be able to create updates and incentives such as reduced prices on premium items, freebies, and update information. You can have this as an incentive for your mobile users who are constantly on their smartphones or tablets. This is also a good way to find out if more people view your site through a desktop or mobile device.
Enhance Your Checkout Process
Always ensure your method is safe and reliable. When your customer goes to check out an item, be very descriptive in your process. Have a cart with all of the items and a subtotal before getting to the final payment page. Add your tax then give your customer some options for shipping. The more they know upfront, the better experience they will have with buying items. Sometimes, your prospects don’t care to create an account. Give them the option of creating an account or going straightforward with the transaction. This is a great way to reel in short and long term customers. On the final page, have all the information documented and even ask how they want the item packaged. During the holidays, customers may not have the time of wrapping up gifts. You can charge a bit extra for this great service. It also helps your sales when you implement a way of checking out, but still being able to shop and add to the customer’s purchase. They may find good accessories to go with their products. Make sure the transaction is made safe and easy. Also, let them know via email of the progress of the transaction.
It’s very rewarding to have your own ecommerce site, but it does take work for it to perform well. There are tons of things that go into making a successful site, but give yourself time to develop. Find out if your email newsletter is effective in getting conversions. See how great your follows and likes build more brand awareness to your projects. You can use your data and write blogs or create vlogs to find out what your customers really want. It takes time, but measuring your progress in every aspect will help you create a prosper business.
The Omnistar Affiliate software is one of the many successful web based solutions from Omnistar Interactive. Our entire goal when developing any of our solutions has been to make it so easy to use, that any non-technical person can successfully use the software. Everyday we strive to make more and more improvements to the software so that it becomes better and better. To make this goal a reality, we actively solicit feedback from our customers so that we stay on the pulse of their needs. It is only through this interactive dialogue that we can implement those features that make sense to our customers. It is our customers that drive our development process and make sure that our software has the most desired components and features. Click here.