I used to agonize over the articles that I wrote for
Revenue Magazine. Always foremost in my mind was the fact
that it was glossy magazine read by the Who’s Who in the
affiliate marketing industry, so it would therefore
literally take me DAYS to write one article. I’d fret over
each noun, verb and adjective in every sentence, and by
result the going was painfully slow.
It got to the point where I resented spending so much time
writing those articles, despite the accolades and attention
they generated. Accolades don’t pay the bills, and I was
much more interested in generating revenue from my writing
— and the ability to write those articles quickly so I
could get out and do what affiliate marketers do best — play.
So, I had to take just a little more time to create a plan
that would help me generate the same high-quality articles,
but in much less time.
Here’s the solution that I came up with that cut my writing
time by more than half.
Choose a product to promote. As affiliate marketers, most
of our writing should eventually point to selling a product
that solves our readers’ problems. Start with that product
and then pick a topic that fits — remembering that there
are dozens of different angles that you can take with each
and every product. For example, in this case I might choose
to promote The Magic of Making Up on my dating review site.
Research the topic. There’s no point writing about a topic
that no one is interested in, so I do a little research
online and particularly at Wordtracker to see how many
folks are actually interested in the topic. If it turns out
that there are only 8 searches per day for men trying to
get their ‘ex girlfriend back’, it would be worthwhile to
rethink your take and come up with an article for women
about ‘how to get your ex boyfriend back’ which shows 47
searches per day or just ‘ex boyfriend’ which has 82
searches per day. OR, go for a totally comedic take with
‘revenge ideas on ex boyfriend’ which has 484 searches… and
then change the product to a dating service that convinces
her that it’s better to get a new boyfriend.
Write your draft in point form. Jot a few short notes in
point form to get the ideas going, i.e. ‘dish best served
cold’, ‘life well-lived’, ‘glue on the mousepad’, etc. and
then let it lie…
Let the topic gel. After picking the product, a topic and
writing a point form draft, I let the article ‘gel’ in my
mind for a day or longer. I’ll word in the garden, sit by
the pool or go for a run and just casually think about the
topic. By relaxing, and not forcing the issue, more salient
points come to the forefront and I’ll jot those down
Write like you speak. When you get down to writing your
article, forget about using those high-fallutin’ phrases.
Just type what you would say to a friend if you were
telling them about a fabulous product or sharing some
important information. Your writing will flow and it will
sound much more natural and honest. And honesty is the best
policy when it comes to sharing information, as your
conversions will increase relative to the number of readers
who find your information and recommendations reliable.
Attention-grabbing headline. Last but not least, you need
an article title that makes people sit, take notice and
click to read your story. Work on creating a title that
promises to solve the reader’s problem in x-number of steps
or X-amount of time and you’ll get those clicks faster than
if you simply title your article “How to Solve X Problem”.
So, for example, “5 Easy and Fun Ways to Get Back at Your
Ex Boyfriend” will be more targeted and clickable than “Get
Revenge on Your Ex Now”.
Using the formula above, in most cases now it takes me no
more than 15 – 20 minutes to write a full-blown blog post
or article and with practice the time I spend article
writing is becoming less and less.
Better still, I can now spend as little as an hour or two
per week to generate as much income in a month as most
folks do in a year — and get to spend the rest of my time
So, my basic advice to you is focus on time and money,
rather than making every word perfect. Perfection, or
something close to it will come with practice
About Rosalind Gardner: Super affiliate, blogger, and speaker,
Rosalind is best known for her affiliate marketing training
in the Super Affiliate Handbook: How I made $436,797 in One
Year Selling Other Peoples' Stuff Online and Affiliate Blogger PRO.
by clicking here.