Your blogging journey begins with topic selection,
which happens to be one of the hardest parts of
building a successful blog. Don’t make the mistake
of choosing the wrong topic…
By far the most common question I am asked from someone
new to blogging is –
“What topic should I write about?”
This is the first big decision and the first point
where everything can go wrong.
If you choose the wrong topic then you begin walking
down the wrong path and it might be months before you
even realize it and change direction.
Here are some common mistakes people make when choosing
a topic to write a blog about:
What If You Have No Ideas At All?
For people who have no idea what to blog about I tell them
to write down a list of their hobbies, passions,
experiences, education and skills in all areas of life and
then take that list and derive blog topics.
In almost all cases it’s easier to start a blog from
something you have an interest in, so I try and steer
people in that direction rather than get too caught up in
the potential to make money.
I honestly believe that if you have traffic you can make
money, and it’s traffic that is hard to generate. The money
comes easily enough once the traffic is in place, so it’s
better to seek topics you have the most potential to build
an audience from.
For people who struggle to choose between a range of ideas
I suggest picking one and devoting a serious amount of time
to it. You have to really “throw it against the wall and
see if it sticks” before you really know whether a blog
topic will work.
Sometimes no amount of research, self reflection, internal
or external analysis will give you an answer. Only the MARKET
can give you a definite result. You have to set a blog up
and just start writing and see what happens. You can always
make adjustments as you go along.
It’s crucial to pick just ONE idea and not attempt to start
a blog about every topic you have an interest in. If you
spend your energy and time across three blogs you will end
up with three average blogs. If you pour 100% of your
effort into just one blog, you give it the best chance of
At the end of a three month trial period of focusing on
just one blog you at least have a conclusive outcome,
whether successful or not. There is no ambiguity about
whether you worked hard enough and you can honestly say you
gave it your best shot. You can continue with the blog if
it appears to be gaining traction or move on to a different
topic if it didn’t.
At the end of three months of consistent blogging you also
have an ASSET. Even if your blog doesn’t have much traffic,
it does have three months of content in it, so worse comes
to worst, you can sell your blog and recoup a few hundred
dollars and then take your experience with you into your
next blog project.
There is no such thing as failure if you actually put
something out there and learn from the experience and
sometimes the only way to really know whether a topic has
potential is to test it on a real live blog.
A Case Study
My friend Alborz began blogging by creating three blogs
on subjects he enjoyed and believed had potential to become successful. He chose – Cars
Going out in his hometown of Brisbane
He ended up writing one post a month to the Vista blog, one post a week to the Brisbane blog and one post a day to the car blog.
You won’t have any problems guessing which blog took off.
Yep, the car blog.
Alborz eventually dropped the other two blogs and focused
his energy on his one main blog, which became a massive
success (last I heard he was making over $40,000 a month
All of the topics he chose had potential and he had
interest in, but only one came out on top because of two
He found he was most passionate about cars, so much so
that he enjoyed writing one or more articles per day
to his blog. The car blog received the best response
from the market – he built an audience. Sometimes you
can’t make concrete decisions until you actually test
your topic ideas.
I suggest you narrow down your topic list and then start
writing. If you have no trouble producing one new post a
day, then do it for three months and see whether people
like your work.
No one can tell you what to blog about, it’s up to you to
decide. Just don’t stay suspended in limbo due to decision-
paralysis. Nothing will feel 100% right until you actually
start doing it.
About the author: Yaro Starak says:
If you want to hear more about my friend Alborz and
the amazing success he had with his car blog,
check out this interview I did with him.
Interview With Alborz Fallah – A Million Dollar Blogger Click here.