Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 13, Issue No 5, Circulation: under revision, 10th March 2013
Next Issue: 24th March 2013


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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A dream becomes a goal when action is taken toward its achievement.
Bo Bennett

Editorial:

Happy publishing Sunday, my precious Readers! Winner - TopRank Reader Poll

Today I'm bringing you a great tip from Michael Webb. I have exactly the same experience and can fully back up this piece of advice:

A lot of affiliates are looking for instant income -- big checks at that. That's simply not very realistic. I'm not saying it couldnt happen. Oprah could mention your blog on her show and you'd be flooded with traffic.

I've been on the web for 15 years. I've got high traffic sites and large email lists but that didnt happen overnight. They were built up one day at a time.

To make the most in this business, you need to prepare for the long haul. I do have a 6x-figure income and much of that is due to the groundwork I laid years ago.

If you have a website or a blog, set a goal of adding at least a page or posting to it at least once a week, if not every day. Even if it is just a weekly update, in 3 years you would have over 300 pages (and entry points) to your site. If you added just one page a day, then you would have over 1,000 pages!!!

I'm still making affiliate income on pages I put up 10 years ago. And the same goes for affiliates who made sales pages for my ebooks years ago and haven't touched them since.

Don't get frustrated if you are new to the game and haven't made much since you got started. The smart (and rich) affiliates are the ones who think in terms of years, not weeks.

Check Michael's best-selling product 300 Creative Dates by clicking here.

A little note: our 2013 Calendar is all about puzzles... Check it by clicking here.

Plus as a valued subscriber, you can get a new toolbar of mine by clicking here.

Enjoy and stay tuned, your Pathway To Success is back in 14 days...

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

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  • Today's Feature Article
  • What Resources Do Your Affiliates Need?
    Rick Gardiner

    I was recently asked by an industry colleague about resources they should be making available to their affiliate partners and what affiliates want and need to be more successful. My colleague had seen channel partner and reseller programs with robust portals that included product 1-pagers, sell-sheets, etc., that was made available to approved partners. But, are affiliates looking for the same types of resources when they join an affiliate program?

    Yes, and here’s why. For affiliates, once they’re approved for a program, there’s a lot of information they need to curate in order to set up a new merchant on their website. And, depending on the type of affiliate, there can be quite a bit of work involved. That said, many merchants have still been slow to make necessary marketing materials and other resources available to affiliate partners.

    Some merchants are concerned about having resources publicly available to affiliates on the website, which is understandable given the risk of savvy competitors being able to access certain product information. However, there are ways to ensure only authorized affiliate partners are accessing the information by hosting the assets behind a secure login, either on your website’s affiliate portal, or making resources available through the affiliate network.

    What Affiliates Want But May Not Be Asking You For

    Creating a repository of marketing materials and relevant resources for affiliates can be a means of creating sustainable growth in your affiliate program. These should include:

  • Content: Approved copy to be used in merchant and product descriptions

  • Brand Guide: Guidelines that clearly defines how affiliates can advertise your brand and products on their website, logo usage, brand colors, fonts, etc.

  • Marketing Collateral: Sell sheets or marketing collateral for top selling products or categories, with competitive differentiators

  • Creative: Optimized banners, email templates, and other assets that are approved for affiliate use

  • Program Updates: Ensure affiliates can easily find information around current promotions, contests, and other relevant information program information

  • Automation Tools: Widgets, APIs or data feeds that will help affiliates ensure they’re advertising the latest products and offers on their website
  • Making these resources available to new affiliates can make it easier for them to add you to their website — and, in some instances, give you priority as a new merchant. For your existing affiliate partners, having access to resources will ensure they’re always promoting the current offers and products.

    The Business Case: A Means To Drive Sustained Growth In Your Affiliate Program Because each affiliate program is uniquely different, it’s always a good idea to start a dialogue with different affiliate partners to figure out what they find most valuable. Try to get feedback from different types of affiliates you’re working with.

    While input from your active affiliates is important, also take into consideration affiliates that are not active. Maybe there’s something they need from you to start promoting your program, but haven’t had an opportunity contact you about it. You never know, you could find yourself with an opportunity to activate a new affiliate partner in your program.

    When I asked the team at Offers.com about the resources they find most valuable, Paul Snyder shared: “Information about top selling products or categories and top converting offers are all very helpful. If there are a limited number of products or they are fairly complicated, a one-pager explaining the features and benefits helps our editorial team when they are preparing content.”

    So. when setting up a program that makes sense. But, is there any value in having these resources available to existing affiliates that are already in the program? According to the team at Offers.com, the answer is yes: “While the main time we need that information is during setup, we like to make a pass every quarter or so when looking for optimization opportunities with merchants we’re working with.”

    Empowering Your Affiliates Is A Good Thing

    While I try to avoid clichés, when it comes to affiliate marketing, “knowledge is power.” Making resources available to affiliate partners so they can more effectively advertise your products and offerings makes sense. If you don’t, you may see some traction with affiliates, but it will be more difficult to sustain growth and incremental revenue in your program.

    While there may be concerns about making too much information available, if your affiliate program is well managed, you can minimize the risk of product materials or other information ending up in the hands of snooping competitors. Making these resources available to partners shows affiliates you are committed to them being more successful and providing them the tools to make more money, making the reward much greater than any perceived risk.

    ********************************
    About The Author: Rick Gardiner is the CEO of iAffiliate Management, an affiliate management agency that helps consumer technology and internet retailers extend their brand to acquire customers they could not otherwise reach. See more articles by Rick Gardiner by clicking here.

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    In this Issue
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    Featured Article
    What Resources Do Your Affiliates Need? Rick Gardiner

    Today's Tip

    • Today's Tip On the Opportunity Worth Checking
      HOT: Magical 'Reality Bending' Technique

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    ** 1st March: Subscriber Corner: Subscriber Article: Is Affiliate Marketing Hard? by Jennifer Ledbetter
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