Volume 13, Issue No 5, Circulation: under revision, 10th March 2013
Next Issue: 24th March 2013
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A dream becomes a goal when action is taken toward its achievement.
Happy publishing Sunday, my precious Readers!
Today I'm bringing you a great tip from Michael Webb.
I have exactly the same experience and can fully back up
this piece of advice:
A lot of affiliates are looking for instant income -- big
checks at that. That's simply not very realistic. I'm not
saying it couldnt happen. Oprah could mention your blog
on her show and you'd be flooded with traffic.
I've been on the web for 15 years. I've got high traffic
sites and large email lists but that didnt happen overnight.
They were built up one day at a time.
To make the most in this business, you need to prepare
for the long haul. I do have a 6x-figure income and much
of that is due to the groundwork I laid years ago.
If you have a website or a blog, set a goal of adding at least
a page or posting to it at least once a week, if not every day.
Even if it is just a weekly update, in 3 years you would have
over 300 pages (and entry points) to your site. If you added
just one page a day, then you would have over 1,000 pages!!!
I'm still making affiliate income on pages I put up 10 years
ago. And the same goes for affiliates who made sales pages
for my ebooks years ago and haven't touched them since.
Don't get frustrated if you are new to the game and haven't
made much since you got started. The smart (and rich)
affiliates are the ones who think in terms of years, not weeks.
Enjoy and stay tuned, your Pathway To Success is back in 14 days...
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Today's Feature Article
What Resources Do Your Affiliates Need?
I was recently asked by an industry colleague about
resources they should be making available to their
affiliate partners and what affiliates want and need to be
more successful. My colleague had seen channel partner and
reseller programs with robust portals that included product
1-pagers, sell-sheets, etc., that was made available to
approved partners. But, are affiliates looking for the same
types of resources when they join an affiliate program?
Yes, and here’s why. For affiliates, once they’re approved
for a program, there’s a lot of information they need to
curate in order to set up a new merchant on their website.
And, depending on the type of affiliate, there can be quite
a bit of work involved. That said, many merchants have
still been slow to make necessary marketing materials and
other resources available to affiliate partners.
Some merchants are concerned about having resources
publicly available to affiliates on the website, which is
understandable given the risk of savvy competitors being
able to access certain product information. However, there
are ways to ensure only authorized affiliate partners are
accessing the information by hosting the assets behind a
secure login, either on your website’s affiliate portal, or
making resources available through the affiliate network.
What Affiliates Want But May Not Be Asking You For
Creating a repository of marketing materials and relevant
resources for affiliates can be a means of creating
sustainable growth in your affiliate program. These should
Making these resources available to new affiliates can make
it easier for them to add you to their website — and, in
some instances, give you priority as a new merchant. For
your existing affiliate partners, having access to
resources will ensure they’re always promoting the current
offers and products.
The Business Case:
A Means To Drive Sustained Growth In Your Affiliate Program
Because each affiliate program is uniquely different, it’s
always a good idea to start a dialogue with different
affiliate partners to figure out what they find most
valuable. Try to get feedback from different types of
affiliates you’re working with.
While input from your active affiliates is important, also
take into consideration affiliates that are not active.
Maybe there’s something they need from you to start
promoting your program, but haven’t had an opportunity
contact you about it. You never know, you could find
yourself with an opportunity to activate a new affiliate
partner in your program.
When I asked the team at Offers.com about the resources
they find most valuable, Paul Snyder shared: “Information
about top selling products or categories and top converting
offers are all very helpful. If there are a limited number
of products or they are fairly complicated, a one-pager
explaining the features and benefits helps our editorial
team when they are preparing content.”
So. when setting up a program that makes sense. But, is
there any value in having these resources available to
existing affiliates that are already in the program?
According to the team at Offers.com, the answer is yes:
“While the main time we need that information is during
setup, we like to make a pass every quarter or so when
looking for optimization opportunities with merchants we’re
Empowering Your Affiliates Is A Good Thing
While I try to avoid clichés, when it comes to affiliate
marketing, “knowledge is power.” Making resources available
to affiliate partners so they can more effectively
advertise your products and offerings makes sense. If you
don’t, you may see some traction with affiliates, but it
will be more difficult to sustain growth and incremental
revenue in your program.
While there may be concerns about making too much
information available, if your affiliate program is well
managed, you can minimize the risk of product materials or
other information ending up in the hands of snooping
competitors. Making these resources available to partners
shows affiliates you are committed to them being more
successful and providing them the tools to make more money,
making the reward much greater than any perceived risk.
About The Author: Rick Gardiner is the CEO of iAffiliate
Management, an affiliate management agency that helps
consumer technology and internet retailers extend their
brand to acquire customers they could not otherwise reach.
See more articles by Rick Gardiner
by clicking here.
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