Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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Volume 12, Issue No 19, Circulation: under revision, 23rd Sept 2012
Next Issue: 7th Oct 2012

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The most valuable thing you can make is a mistake
Ė you canít learn anything from being perfect.

Adam Osborne


Wonderful publishing Sunday, my loyal Readers! Winner - TopRank Reader Poll

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    Let's face it... Ebooks aren't going away any time soon. In fact, the entire digital publishing industry is still growing at an alarming rate.

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    P.S. This in-depth guide comes from a guy you probably already know and who's had #1 bestsellers on Kindle so you know it could definitely be worth checking out!

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    Enjoy and stay tuned, your Pathway To Success is back in 14 days...

    Irena Whitfield Sincerely,

    Irena Whitfield
    Your Publisher

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  • Today's Feature Article
  • Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
    Michael Houlihan

    Everyone makes mistakes. No one likes admitting to them. As businesspeople we worry that customers will be intolerant of our missteps and foul-ups. The truth is, though, denying them only magnifies an already awkward situation and ends up hurting your reputation. Handling them right, on the other hand, can actually shore up relationship, spark improvements and benefit your brand.

    When Bonnie Harvey and I founded Barefoot Cellars we started out in the laundry room of a rented Sonoma County farmhouse. We knew almost nothing about winemaking or the wine business. We made many mistakes over the years. Yet, we decided to own up to them and view them as opportunities to learn and grow -- and in the process we gained respect and loyalty from our customers.

    A few suggestions on handling your next business ďmy badĒ:

    1. Cop to it. People actually like a little imperfection now and then. It demonstrates a level of authenticity, vulnerability, and humanity with which we all can identify. Plus, itís harder to be angry with someone who says, ďYouíre right. I messed up,Ē than with someone who insists the fault doesnít lie with himÖeven though you know it does.

    2. Recognize how it happened. When you investigate how and why an error occurred you can fix the faulty procedure or process. Real progress in companies is often built on the backs of mistakes and the improvements they spark. Thatís why Barefoot made sure employees werenít afraid to make or report mistakes.

    Basically, we would say, ďCongratulations! You found a new way to screw up, and thatís a good thing. We didnít know that this could happen, but now that it has, we can keep it from happening again.Ē Then we would brainstorm what went wrong and make adjustments.

    3. Aim, donít blame. If you are accountable for the finished product the customer will hold you responsible for a mistake -- even if it wasnít really yours. Instead of pointing fingers, aim your focus on what you can do to prevent the situation from reoccurring.

    Once during a business trip to Chicago I was supposed to show some new wines to retailers, and the samples had been shipped to my hotel. However, when the package arrived, the hotel didnít realize I was on the reservation list and sent it back. Technically, it wasnít my fault, because the hotel didnít do their due diligence. But to my buyers, all that mattered was that the new wines werenít there.

    From then on, we worked to make sure this would never happen again. Ultimately, every box of wine was decorated on all six sides with instructions to the hotel not to return the box, and details of when I would be arriving. We included Barefootís contact information and instructed the reader to get in touch with the hotel manager, whom we had told to expect the package, before sending it back. Overkill? Not really, because the problem was solved.

    4. Write it down. When you are still smarting in the aftermath of a fiasco, you may assume youíll always remember what you did wrong and that it will never happen again. But as life goes on, your memory gets fuzzy and old habits creep back in. And you certainly canít pass your own experiences to the rest of your company through osmosis. Make the lessons you learned part of your companyís policies. This might mean writing a new procedure, checklist, or sign-off sheet, or drafting a new clause in a contract.

    5. Resolve that it wonít recur. Barefoot once put the wrong bar code on a storeís shipment of cabernet, which meant that the wine rang up for less than it should have. When we caught the mistake, I showed up at the storeís corporate office with a check for the storeís loss, plus the time and expense of dealing with the problem. Then I described to the manager how we were changing our internal processes to make sure that the problem would never happen again. That store thanked us for doing the right thing, and kept the orders coming.

    Remember, what people recall most of all is not what went wrong but how you handled it. Donít miss out on these golden opportunities to show your integrity, reduce the drama, and improve the way your business operates. Thatís how you make ďmy badsĒ good.

    Michael Houlihan is co-author with Bonnie Harvey of the forthcoming The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestselling Wine, publishing in February 2013. He and Harvey started the winery that grew into the Barefoot Wine brand in 1986 and sold the brand to E&J Gallo in 2005 and founded The Brand Authority, a Forestville, Calif., marketing and branding company. by clicking here.

  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    Social Messaging Comes to Internet Marketing!

    Matthew Graves has just come out with a new site which is a game-changer. It gives you the power to build relationships with your prospective customers and partners like never before. This is Social Message Connect.

    Social Message Connect combines the latest in social media messaging with the power of a mailer program. Imagine a safelist with no email! Now you donít have to worry about spam filters, junk mail folders, and email overload keeping you from reaching your prospective customer.

    In addition, it opens up a new way for those reading your ads to be able to communicate directly back with you to ask questions or give comments. This is truly about building relationships, not just blasting your ad out and hoping for the best. "Hope Marketing" is giving way to "Relationship Marketing" and this is the tool to leverage that shift in your favor.

    When you become a member of Social Message Connect, you get your own Message Feed Page that shows all your incoming messages, much like a Facebook News Feed. You can click on the links in each message to visit the senderís site and earn credits. You can also send a private message right back to the sender. If you have used Facebook, then you will know exactly how to use your Message Feed right away. You can then use your credits to put your messages on other memberís Message Feed as well. It is social marketing with the power of a safelist to reach out to new customers.

    Shortly, Matthew is releasing the Social Message Connect mobile app for Android and iPhone which will give you the ability to view your Message Feed, click and earn credits from any mobile device. Now you can truly break free from your computer and market "on the go"! Click here.

    P.S. Matthewís last launch had thousands of members joining in just the first couple of days. Get in early for maximum benefit. Also take a close look at the Premium upgrades after you signup. The Yearly option has Matthew adding members directly to your downline and building your network for you! You even get to keep the 50% commissions on members you didnít even refer. Click here.

    Today's Tip On the Tool Worth Getting

    The 2012 SuccessNet TeleSummit on Peak Performance is

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    Monday, September 24th, listen to Gary Ryan Blair (the Goals Guy) describe how he created one of the most motivating and inspiring programs yet on achieving what you really want (12 PM EDT). And he has a very special deal for you to be part of it.

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    In this Issue
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    Featured Article
    Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes Michael Houlihan

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Social Messaging Comes to Internet Marketing!

    • Today's Tip On Tool Worth Getting
      The 2012 SuccessNet TeleSummit on Peak Performance is This Week!

    • Today's Hot Tip
      Wordpress is simple way to launch your website

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