Volume 12, Issue No 16, Circulation: under revision, 12 Aug 2012
Next Issue: 26th Aug 2012
With 'Pathway To Success' you are receiving only top
information, reliable and proven resources vital for your
online home business success and profitability, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.
Translate into YOUR Language automatically: click the fish
A man must be big enough to admit his mistakes,
smart enough to profit from them,
and strong enough to correct them.
John C. Maxwell
Wonderful publishing Sunday, my loyal Readers!
Today I have a company who would appreciate your support:
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Today's Feature Article
5 Tips to Increase Your Post-Click Conversion
So you’ve done your smart organic keyword research and have
your pay-per-click campaign in place. You’re starting to
see an increase in search ranking and visits to your site,
but how do you ensure that your visitors are converting?
Another helpful session at PubCon revealed important tips
to help your post-click conversions.
Deliver On Your Promise - Whether someone has landed on
your page from a PPC campaign or an organic search, your
title tags and PPC titles have given them an expectation of
what to find when they click through. Make sure your
landing page is targeted and relevant to that visitor.
Above The Fold – This term has been brought over from the
print world when it referred to making sure that important
messages and headlines appeared above the newspaper fold.
This is also true with landing pages; your important
messages and “call to action” should appear “above the
fold”. A visitor shouldn’t have to scroll down the page to
get what they’re looking for; most times they won’t.
No Flash Messages – If your landing page has important
selling points that rotate, there’s a good chance your
visitor will never see the message you want them to (they
won’t wait). Use a static image or bold text headline to
convey the message clearly and instantly.
Simple is Better – This point echoes the first, but refers
more to the layout and design of the page. If there is too
much information (text, images, video, forms, etc.) on your
page, visitors may become overwhelmed and click out.
Instead, take advantage of whitespace on the page and have
only the elements that are absolutely necessary to the
visitor. For example, a landing page with one title, one
image, one paragraph, and one form (or other “call to
action”) will convert much better than the “information
Test, Test, Test – This is something the landing page
experts could not stress enough. Every business is
different and has customers with different preferences on
how and when to take action. To truly make landing pages
the most effective they can be, you must continually test
them against other versions.
While these tips are not absolute truths for every business
and every industry, they are a starting point for creating
landing pages with great post-click conversions. With
continual testing (research “A/B Testing” and “Multivariate
Testing” for landing pages), you’ll be on your way to
carving out landing pages that convert.
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A warm welcome to all our new subscribers, I believe you will
enjoy getting our Ezine, reading it and making use of its
content in your lives and business, and wish you all the
success you want for yourselves. Whether you're looking for
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