Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 12, Issue No 16, Circulation: under revision, 12 Aug 2012
Next Issue: 26th Aug 2012


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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A man must be big enough to admit his mistakes,
smart enough to profit from them,
and strong enough to correct them.

John C. Maxwell

Editorial:

Wonderful publishing Sunday, my loyal Readers! Winner - TopRank Reader Poll

Today I have a company who would appreciate your support: Go Smart the parent company of TwitBacks.com

No, nothing to buy just...

It's easy to think that the big corporations employ the majority of the people in the U.S., but the truth is that small businesses are the backbone of our economy, providing more than 60% of all private sector jobs in the United States. Chase and Living Social have teamed up in an effort to boost the economy and support small businesses at the same time with a grant program called Mission: Small Business. The Grant will award 12 small businesses across the country with $250,000, and we want to be one of them!

If they won this grant, it would enable them to hire more people, positively impact their community, and help more businesses across the nation succeed by using their practical tools and solutions. They truly appreciate your support!

Please vote for Go Smart by following the steps outlined by clicking here!

As a valued subscriber, you can get a new toolbar of mine by clicking here.

Enjoy and stay tuned, your Pathway To Success is back in 14 days...

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions you may have related to Pathway, incl organizational items, article and ad guidelines and submissions, Pathway delivery, your feedback,... by clicking Questions and Answers here

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Any purchase from one of my websites qualifies you for the Bonus. It's sufficient to send me your purchase receipt to sales at thecassiopeia.com put 'Sales Bonus' in the Subject line and your purchase receipt no in the body.

Today's Special Free Reading Bonus:
"Profitable Social Media: Business Results Without Playing Games" We wrote this to help busy business owners get value from social media. We know social media works when you understand how it really works and we look for resources that "get it" One guy who "gets it" is Don Crowther. While other may claim to have a money generating system, Don DOES IT. We've partnered with Don on projects and seen the results. Now I'd like to share this free video training from with you. Click here.

  • Today's Feature Article
  • 5 Tips to Increase Your Post-Click Conversion
    Candis Hidalgo

    So you’ve done your smart organic keyword research and have your pay-per-click campaign in place. You’re starting to see an increase in search ranking and visits to your site, but how do you ensure that your visitors are converting? Another helpful session at PubCon revealed important tips to help your post-click conversions.

    Deliver On Your Promise - Whether someone has landed on your page from a PPC campaign or an organic search, your title tags and PPC titles have given them an expectation of what to find when they click through. Make sure your landing page is targeted and relevant to that visitor.

    Above The Fold – This term has been brought over from the print world when it referred to making sure that important messages and headlines appeared above the newspaper fold. This is also true with landing pages; your important messages and “call to action” should appear “above the fold”. A visitor shouldn’t have to scroll down the page to get what they’re looking for; most times they won’t.

    No Flash Messages – If your landing page has important selling points that rotate, there’s a good chance your visitor will never see the message you want them to (they won’t wait). Use a static image or bold text headline to convey the message clearly and instantly.

    Simple is Better – This point echoes the first, but refers more to the layout and design of the page. If there is too much information (text, images, video, forms, etc.) on your page, visitors may become overwhelmed and click out. Instead, take advantage of whitespace on the page and have only the elements that are absolutely necessary to the visitor. For example, a landing page with one title, one image, one paragraph, and one form (or other “call to action”) will convert much better than the “information overload” page.

    Test, Test, Test – This is something the landing page experts could not stress enough. Every business is different and has customers with different preferences on how and when to take action. To truly make landing pages the most effective they can be, you must continually test them against other versions.

    While these tips are not absolute truths for every business and every industry, they are a starting point for creating landing pages with great post-click conversions. With continual testing (research “A/B Testing” and “Multivariate Testing” for landing pages), you’ll be on your way to carving out landing pages that convert.

    ********************************
    Candis Hidalgo, Click here.

  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    Your Site Not Coverting?
    Improve Website Load Time!

    Here is a real world example of what this company did to improve the website load time for one of their sites. These are rough notes on what was performed on a real website, how the implementation of each task was done and how it improved the website load time.

    The first thing to do was run the website through http://www.webpagetest.org

    This is a free tool that will break down your website performance and give each area a score.

    After the site ran through this tool, they were presented with a lot of suggestions on how to optimize the site. Try for yourself by clicking here.

    Today's Tip On the Tool Worth Getting

    HOT: All-in-one Traffic!

    Use Ranks.nl Analyser!

    As you are probably well aware..

    Traffic x Sales = Money.

    Without traffic, you can't make sales, or earn commissions from Affiliate offers.

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    What is Traffic Travis?

    Traffic Travis is an industry leading software tool that will help you to drive floods more relevant visitors to your website. And more quality visitors equals...

    More money! I highly recommend it.

    And don't just take my word for it.

    CNet, one of the web's leading technology software review and download sites gave Traffic Travis a glowing review and a high 4.5/5 stars:

    "...With great instructions and an easy layout, this is a fantastic Internet research tool... By providing some exciting web data in an easy-to-use environment, this program succeeds admirably, and we highly recommend it" - CNet's Editors Review. Click here to check it out.

    5 reasons why you should join Traffic Travis right now:

    * Traffic Travis will help you to drive FLOODS more traffic to your websites and hence make lots more money! and

    * Traffic Travis will let you quickly and easily see what you need to do to optimize the on-page elements that may be crippling your chances of appearing highly in the search engines, and

    * You are backed by a 60 day money back guarantee, plus you can keep the bonuses, the risk is on them, and

    * Traffic Travis makes it incredibly easy to keep tabs on your major competitors (whether SEO or PPC), and ....

    Well I can't actually tell you what #5 is. I promised Mark (the creator of Traffic Travis) I would keep it under wraps.

    Let me just say, reason #5 is worth many times the price of the software alone.

    Which, by the way is a ridiculously low $97 (I've seen lesser programs being offered at more than twice that).

    Check out Traffic Travis, I know you're going to LOVE it by clicking here.

    Today's Special Tip

    Your Fully-Automatic M-O-N-E-Y MAKING Advertising System
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    I have something very important and incredible to share with you.

    This is so important that I need you to stop whatever you are doing right now and give this message your undivided attention.

    As business entrepreneurs, we are always searching for ways to be more efficient and effective as we build and manage our businesses. I have been fortunate enough to come across the ultimate marketing tool.

    It is truly amazing! This system offers so much, I wouldnt even know where to begin to share it all with you. You just have to see it with your own eyes!

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    There is one incredible feature of this system that I just have to share with you right away. The Affiliate Program!

    Not only will this marketing system help us grow and manage our primary opportunities, but we can also create an incredibly lucrative second income stream by sharing it with others. You have to check this out right away!

    This system is a game-changer and everyone in this industry will be using it soon. So, hurry, and go take a look, get started today and then tell everyone you know.

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  • In this Issue
    click the headlines below or scroll

    Featured Article
    A way to the top of Google? Irena Whitfield

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Improve Website Load Time!

    • Today's Tip On Tool Worth Getting
      HOT: All-in-one Traffic!

    • Today's Hot Tip
      Your Fully-Automatic M-O-N-E-Y MAKING Advertising System

    Our Sponsor
    Free 5 Day Ultimate Email Marketing Boot Camp
    Discover how Elite Marketers easily attract huge amounts of new buyers. Start seeing higher conversions now! Click here

    Links  

    Bonuses
    A warm welcome to all our new subscribers, I believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

    Below you can collect your special Free Bonuses. Click here!

    What's New

    HOT: Business TV on theCassiopeia.com!
    Now $1m team is here to boost literally any business to new heights and profits, 1,000s of top shows by real experts with new shows added every day. See what such a team can do to your home business. Plus check the Million Dollar Challenge! Click here: http://tv.thecassiopeia.com/

    ** 1st Aug: Subscriber Corner: Subscriber Article: How to Really Buy Gold by John Carter
    Guest Article: The Top 5 Components of a Smart Investing System by Mike Sankowski
    Click here!

    Note: Please let me know what you like and what you don't, so I can make it better next time. Thank you. iwhitfield at thecassiopeia.com

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