Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 12, Issue No 9, Circulation: under revision, 6th May 2012
Next Issue: 20th May 2012


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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Editorial:

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Irena Whitfield
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  • Today's Feature Article
  • When is it the best time to send your emails?
    Gabriel Nechita

    I have good news and bad news. Which one do you want first?

    OK, letís assume you want the bad news first.

    After reading a bunch of articles on the matter of scheduling email deliveries and checking out stats from all the big email providers like Aweber, Mailchimp, Get Response and other companies we integrated PadiAct with, I reached a STRONG CONCLUSION.

    Thereís no specific formula for the perfect delivery time of email campaigns.

    Thatís the bad news.

    The good news is that there are a few patterns emerging from billions of emails sent, and we will talk about them in order to help you find the best time to deliver your emails.

    Know this from the start: All email lists are unique! Even though you can benchmark your list with almost anyone in your industry, that doesnít mean the same rules apply to your audience.

    Your list is unique, because your subscribers are unique, and that means you have to listen to your audience are silently saying through the measurement of important email metrics.

    Email Scheduling Patterns: As I said earlier, I learned that there are a few patterns that can help you decide when is the best time to reach out to your list.

    1. Early mornings: A few email marketers learned that sending their emails early in the morning work best for them.

    Why?

    There are 2 main reasons to this:

    The nature of their subscribersí jobs which allows or requires early morning email checking

    The importance of emails: You want your emails to rank higher in your subscribersí inbox So if your subscribers are busy working people that usually have time only in the morning or your emails are so important that are like pancakes in the morning, then you should test if early morning deliveries work for your list.

    2. Lunch time: Some ventures went on a ďlunch timeĒ strategy.

    Itís very obvious the reasoning behind this strategy. You are looking to capitalize on the spare time that your audience has.

    So if your offer is important enough that people donít leave for lunch because they may get a great deal for you, you should test lunch time as a choice for your scheduled campaign.

    3. Weekdays: With different clients I tested different weekdays to set up as the ďofficial newsletter dayĒ.

    If your audience is catching up with work on Monday, maybe Tuesday of Wednesday is a better choice for you.

    If you are managing an e-commerce shop and you want people to cruise your website to acquire new gadgets and electronics, then you better send that email in Thursday.

    Nothing is set in stone.

    Thatís why you have to test different weekdays. And you can do that with the same list.

    Split your email list in 2 groups to test 2 different delivering days. To group A you will send your newsletter, letís say Wednesday and to group B, Thursday.

    Repeat this test next week. What were your results?

    4. Weekends: Some marketers send emails on Friday afternoons because they want their subscribers to schedule their weekends after their offers.

    Some marketers send their emails on a Sunday morning. Why? Because their lists consist of ambitious and busy entrepreneurs that use Sunday as a planning day for the upcoming week.

    So if your audience is a busy one or your offers is important enough to schedule a weekend around it, maybe itís proper to send your emails throughout the weekends.

    5. Several times a day or as news breaks out: This delivery schedule is preferred by news sites and coupons dealers.

    I think itís kind of obvious.

    You want your emails to match your offer, so in order to strive, you match your email frequency with your content frequency.

    Without a doubt some emails will be completely ignored, thatís why you should offer alternatives like: daily summaries, weekly newsletter or preference based subscription, when users can select what kind of content should be delivered to their emails.

    Final thoughts: Testing is imperative. You cannot determine the best time-frame for deliveries if you donít have the patience to test different schedules.

    Every niche and every campaign is different. So you can adapt your schedule according to the purpose, or end goal of your campaign.

    Delivering emails is not only a service to you, because you get better open rates, itís also a great services to your audience because they get their emails exactly when theyíre available to read them, or are in need of your content.

    ********************************
    About the Author: Gabriel Nechita is a freelancer. Read his posts on Google blog by clicking here.


  • Today's Tips
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    In this Issue
    click the headlines below or scroll

    Featured Article
    When itís the best time to send your emails? Gabriel Nechita

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Get Regular Expressions for Google Analytics eBook
    • Today's Tip On Tool Worth Getting
      Increase Website Conversion Rates! Increase Your Sales!
    • Today's Hot Tip
      Join me on Google+!

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