Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
Add to My AOL Add to Your MSN Add to My Yahoo! AddThis Feed Button

Volume 12, Issue No 9, Circulation: under revision, 6th May 2012
Next Issue: 20th May 2012

With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

Translate into YOUR Language automatically: click the fish Altavista Speaks YOUR Language

As a rule, we find what we look for;
we achieve what we get ready for.

James Cash Penney


Happy publishing Sunday, my precious Readers! Winner - TopRank Reader Poll

Everything on the Internet is about conversion. Magic, isn't it?

So, the other day I was lucky enough to find this amazing site. You would be surprised that even Google Analytics AB test their email campaigns!

It's quite interesting to check it. I've learnt quite a lot. Click here and see for yourself.

Also, if you feel you can use a bit more money or even a lot if you don't plan to be lazy, then this is for you :) Click here.

Plus as a valued subscriber, you can get a new toolbar of mine by clicking here.

Enjoy and stay tuned, your Pathway To Success is back in 14 days...

Irena Whitfield Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions you may have related to Pathway, incl organizational items, article and ad guidelines and submissions, Pathway delivery, your feedback,... by clicking Questions and Answers here

P.S.S.: If you don't get Pathway properly, it's definitely your ISP filters. I publish exactly on the dates shown in our Calendar. In case you don't get an Issue, please visit the below main Pathway URL and read it online. Also, please let me know. Thank you.

or get it by autoresponder:
delivers the current Issue only

automatic delivery

Both contain free reading Bonuses.

However, the best way is to get theCassi Toolbar. You can download it here:

To read every news from Pathway To Success Ezine Portal at once, download our special RSS reader. It's free, absolutely unobtrusive and easy to install and use:

Note: as soon as you install it, you need to add the below link as a new feed. And then you will automatically receive alerts whenever a new issue is out:

Permanent Sales Bonus
for Pathway To Success Subscribers Only:

1+1 ! Buy 1 item and get 1 of your own choice within this section:

Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus. It's sufficient to send me your purchase receipt to sales at put 'Sales Bonus' in the Subject line and your purchase receipt no in the body.

Today's Special Free Reading Bonus:
Affiliate Marketing Basics: If you're not yet satisfied with your Internet income, learn more by clicking here.

  • Today's Feature Article
  • When is it the best time to send your emails?
    Gabriel Nechita

    I have good news and bad news. Which one do you want first?

    OK, letís assume you want the bad news first.

    After reading a bunch of articles on the matter of scheduling email deliveries and checking out stats from all the big email providers like Aweber, Mailchimp, Get Response and other companies we integrated PadiAct with, I reached a STRONG CONCLUSION.

    Thereís no specific formula for the perfect delivery time of email campaigns.

    Thatís the bad news.

    The good news is that there are a few patterns emerging from billions of emails sent, and we will talk about them in order to help you find the best time to deliver your emails.

    Know this from the start: All email lists are unique! Even though you can benchmark your list with almost anyone in your industry, that doesnít mean the same rules apply to your audience.

    Your list is unique, because your subscribers are unique, and that means you have to listen to your audience are silently saying through the measurement of important email metrics.

    Email Scheduling Patterns: As I said earlier, I learned that there are a few patterns that can help you decide when is the best time to reach out to your list.

    1. Early mornings: A few email marketers learned that sending their emails early in the morning work best for them.


    There are 2 main reasons to this:

    The nature of their subscribersí jobs which allows or requires early morning email checking

    The importance of emails: You want your emails to rank higher in your subscribersí inbox So if your subscribers are busy working people that usually have time only in the morning or your emails are so important that are like pancakes in the morning, then you should test if early morning deliveries work for your list.

    2. Lunch time: Some ventures went on a ďlunch timeĒ strategy.

    Itís very obvious the reasoning behind this strategy. You are looking to capitalize on the spare time that your audience has.

    So if your offer is important enough that people donít leave for lunch because they may get a great deal for you, you should test lunch time as a choice for your scheduled campaign.

    3. Weekdays: With different clients I tested different weekdays to set up as the ďofficial newsletter dayĒ.

    If your audience is catching up with work on Monday, maybe Tuesday of Wednesday is a better choice for you.

    If you are managing an e-commerce shop and you want people to cruise your website to acquire new gadgets and electronics, then you better send that email in Thursday.

    Nothing is set in stone.

    Thatís why you have to test different weekdays. And you can do that with the same list.

    Split your email list in 2 groups to test 2 different delivering days. To group A you will send your newsletter, letís say Wednesday and to group B, Thursday.

    Repeat this test next week. What were your results?

    4. Weekends: Some marketers send emails on Friday afternoons because they want their subscribers to schedule their weekends after their offers.

    Some marketers send their emails on a Sunday morning. Why? Because their lists consist of ambitious and busy entrepreneurs that use Sunday as a planning day for the upcoming week.

    So if your audience is a busy one or your offers is important enough to schedule a weekend around it, maybe itís proper to send your emails throughout the weekends.

    5. Several times a day or as news breaks out: This delivery schedule is preferred by news sites and coupons dealers.

    I think itís kind of obvious.

    You want your emails to match your offer, so in order to strive, you match your email frequency with your content frequency.

    Without a doubt some emails will be completely ignored, thatís why you should offer alternatives like: daily summaries, weekly newsletter or preference based subscription, when users can select what kind of content should be delivered to their emails.

    Final thoughts: Testing is imperative. You cannot determine the best time-frame for deliveries if you donít have the patience to test different schedules.

    Every niche and every campaign is different. So you can adapt your schedule according to the purpose, or end goal of your campaign.

    Delivering emails is not only a service to you, because you get better open rates, itís also a great services to your audience because they get their emails exactly when theyíre available to read them, or are in need of your content.

    About the Author: Gabriel Nechita is a freelancer. Read his posts on Google blog by clicking here.

  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    Want more from Google Analytics?
    Get Regular Expressions for Google Analytics eBook!

    Google Analytics is one of the most widely used tools to measure and evaluate websites. The GA team has worked hard to make it easier and more intuitive than ever before Ė that means that many of you may never need to work with Regular Expressions. However, few people become power users until they learn Regular Expressions, aka ďRegEx.Ē This eBook is for those people.

    To get it for free, Click here.

    Today's Tip On the Tool Worth Getting

    HOT: Increase Website Conversion Rates! Increase Your Sales!

    Use PadiCode! Web-based software applications that put Actionable into Analytics

    The bottom line is that happy visitors are more likely to become customers. We focus on solutions to help your visitors get better web experiences. We look at concepts like behavioral targeting, actionable analytics and permission marketing and make them the foundation of our tools.

    PadiTrack is free, works using the free Google Analytics API, and works on historical data! Plus it is easy to set up and track. Most web analytics tools, including paid tools, can't do that!

    Read more and join by clicking here.

    Today's Special Tip

    Need more promotion?
    Join me on Google+!!

    I've just joined this community and will start building mine. Join me! Click here.

    In this Issue
    click the headlines below or scroll

    Featured Article
    When itís the best time to send your emails? Gabriel Nechita

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Get Regular Expressions for Google Analytics eBook
    • Today's Tip On Tool Worth Getting
      Increase Website Conversion Rates! Increase Your Sales!
    • Today's Hot Tip
      Join me on Google+!


    A warm welcome to all our new subscribers, I believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

    Below you can collect your special Free Bonuses. Click here!

    What's New

    HOT: Business TV on!
    Now $1m team is here to boost literally any business to new heights and profits, 1,000s of top shows by real experts with new shows added every day. See what such a team can do to your home business. Plus check the Million Dollar Challenge! Click here:

    ** 1st May: Subscriber Corner: Subscriber Article: Affiliate Marketing - How to Begin Within Six Simple Steps by Bryan Knowlton
    Guest Article: Boost Blog Traffic: 10 Easy Ways to Add More Content to Your Blog by Stephanie Chandler
    Click here!

    Note: Please let me know what you like and what you don't, so I can make it better next time. Thank you. iwhitfield at

    ** Read the full Archives on Google Reader or on your Mobile (Note: open a free account to get a sorted view and a better format - click 'Subscribe') by clicking here!

    ** Irena Whitfield's Articles Click here!

    ** theCassi News: Learn every information the minute it's out!
    Click here!

    New Additions: recommends top Internet items for both: your use and profit in a new Version.
    Click here!

    You can also read Pathway on Pathway Blog below: Click here!

    Featured Link
    Online Version And Archives: Click here!

    Please Support Pathway To Success!

    Pathway To Success is a donation-ware. If you enjoy this Pathway Issue, an article, a tool or resource, find it useful, you can support your Pathway To Success Ezine
    by clicking and sending your donation here!

    Top Resources:
    Click the headlines to enter

    Locations of visitors to this page

    Irena Whitfield, Expert Featured on Ezine Articles

    Irena Whitfield, Internet Business Consultant for 3rd MillenniumIrena Whitfield's Latest Articles

    Click the Titles below
    to read the Articles

    Irena Whitfield, Expert Featured on Article City

    Find Irena Whitfield on SkillPages

    View My Profile on Focus

    Click here!

    My Life With A Westie!

    My Life With A Westie

  • Real life short stories,

  • How-to practical manual helping you keep your westie healthy and happy for long years living with you as a member of your family,

  • answers to crucial questions received from people having a west highland white terrer or planning to get one, and

  • useful resources, advice and tips.

    Click here!

  • Organizational, Legal, General publishing rules, Ad, Article Guidelines, FTC Rules, Publisher Information and related documents, Basic versions and links:
    Admin, click here
    Resources, click here
    FTCRules, click here
    Home, click here
    Pathway Blog, click here
    Pathway Calendar, click here

    We highly honour your privacy, never trade, sell nor buy any data incl email addresses and never will, we do not even store your data on any third party servers.

    Complete Terms:
    Privacy policy click here
    Terms of Use click here

    For Free Content Syndication Opportunities please Click here

    Make your product easier to buy than your competition,
    or you will find your customers buying from them, not you.

    Mark Cuban

    Feedback Request

    YOUR Feedback is valued!
    Since I want 'Pathway To Success' to bring you all the information
    you look for and help you to solve problems you may encounter,
    I would like to ask you to send me your ideas and tips to make our Ezine better:

    Content Copyrighted 2000-2012 © All rights reserved worldwide Turbo Tagger
    To read the full Subscriber Version online, Click here
    Feedback Form