Volume 12, Issue No 7, Circulation: under revision, 8th April 2012
Next Issue: 22nd April 2012
With 'Pathway To Success' you are receiving only top
information, reliable and proven resources vital for your
online home business success and profitability, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.
Translate into YOUR Language automatically: click the fish
The longer you’re not taking action
the more money you’re losing.
Happy Easter, my precious Readers!
I hope you're enjoying yourselves these days, not working too
much. As usual I'm bringing you a special tip here:
Finding profit on the Internet is easy. You just listen to what
people want, and see that they get it. If you have not yet found
the success from social media that you are looking for, this
strategy will help.
But first "do no harm".
These 3 social media mistakes could be keeping you from getting
the social media profits you seek.
Watch this short video: Web Traffic For Lead Generation
and get the social media strategy for profit. Click here.
Enjoy and stay tuned, your Pathway To Success is back in 14 days...
P.S.: You can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, Pathway delivery, your feedback,...
by clicking Questions and Answers here
P.S.S.: If you don't get Pathway properly, it's definitely your ISP filters. I publish exactly on the dates shown in our Calendar. In case you don't get an Issue, please
visit the below main Pathway URL and read it online. Also,
please let me know. Thank you.
Note: as soon as you install it, you need to add the below link
as a new feed. And then you will automatically receive alerts
whenever a new issue is out:
Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to sales at thecassiopeia.com put 'Sales Bonus' in the Subject line and your purchase receipt no in the body.
Today's Special Free Reading Bonus: Still seeking more and more inspiration?
7 Entrepreneurs Whose Perseverance Will Inspire You.
Today's Feature Article
Are you marketing or educating?
If you're forever hearing great things said about your work,
yet not seeing these translate into sales and revenue, it
could just be because you've fallen into the innovator trap.
The innovator trap is where we can end up if we confuse
educating with marketing. Going out and telling the world
about something completely new and revolutionary certainly
stands a good chance of generating interest, but not
necessarily any sales.
Certainly innovation can work as a marketing tool, but
generally only with an audience who already know and trust
you. I'm not suggesting that we only market in the
mainstream with existing contacts, but we need to be aware
of what works and what doesn't and if necessary make some
Often the changes involve little more than a slight
dilution of our proposition - evolution can sell easier
than revolution, at the outset. Once effective marketing
gives us a foot in the door, we can guide our prospects and
customers toward a brave new world.
Let's look at an example. In fact it's a real one from a
conversation I had a while ago:
David had developed a product that revolutionises the way
corporations store and access electronic information. In
other countries similar systems were slowly being embraced
and put to extremely good use. In his home market, however,
things were trailing a little behind.
David was being invited to talk at numerous conferences and
expositions, there was much interest. The joint was jumping.
Well, it undoubtedly felt like that for a while, but when I
caught up with him it was getting a bit tiring.
Sure there was a lot of interest, but not enough sales.
David was educating and doing a great job of it. His family
meanwhile were getting fed up with beans on toast.
So what would you do? Keep bashing away? Go into greater
debt maybe? Put the house on the line?
After speaking for a while, we came up with this solution
1. Look much more closely at what's been learned
Take time to do some research - had he been educating or
marketing? Ask the tough questions and be ready for straight
answers. Talk to some of the people who invented the wheel
in those other more advanced markets
What lessons had he perhaps missed?
2. Get clear on the options
How long could/should he give to your current path?
If he made a shift, what would or could that be?
Are there any real signs that the market is changing?
3. Think more like a marketeer and less like an innovator
If David looked at his revolutionary product as top-of-the-range,
what's a possible 'entry level' product? Something to get a foot
in the door.
How could he modify his language to talk in terms that satisfy
a current need, rather than focussing on a future 'maybe-want'?
As soloists it’s fine to use innovation to get noticed, but
it’s important we have products or services that our customers
want to buy NOW. Little by little we can up-sell and do more
of what we really want.
Robert Gerrish, Small Business Coach & Author:
Robert Gerrish has owned businesses in London and Sydney.
He is currently working as a business coach helping fellow
entrepreneurs to succeed in their business. Robert has a
background in Marketing and Business development. He has
columns regularly published in several newspapers and
business magazines. http://www.woopidoo.com/articles-gerrish.htm
Alex Mandossian has generated over $300 million in sales
and profits for his clients and partners via “electronic
marketing” media such as TV Infomercials, online catalogs,
24-hour recorded messages, voice/fax broadcasting,
Teleseminars, Webinars, Podcasts and Internet Marketing.
Alex has personally consulted Dale Carnegie Training, NYU,
1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic
Coach, Trim Spa, Peak Potentials and many others.
You can get his book Alex's Secrets: Discover How Alex
Mandossian Makes 5-Figure Cash Profits Every Month
From A Web Site That Runs On Auto-Pilot ...
And How You Can Too!
An Exclusive 80 Minute Interview With Top US. Marketing
Consultant Alex Mandossian -- Who Takes Home 5-Figure Cash
Profits Every Month From Just One Info-Product!
Plus You Get The Rights To Sell This Interview
And Keep ALL The Profits!
Today's Tip On the Tool Worth Getting
Brand new "WP Headline Pro" software is released!
by the Software Gold Club today, offering an easy
way to get more sales and subscribers from any
sales or squeeze page...
If you use WordPress for your sales or squeeze pages and
want to boost your profits, our new WP Headline Pro
is a new software package that you simply can't do without.
How does it work?
Simply put, it automatically tests different headlines
for your offer and then selects the one that results
in the most customers or subscribers.
If you're a serious marketer, then you'll realise the
importance of testing. But it's time consuming right?
You won't have to worry about that now...
This smart software makes it very easy to test. Once you've
set it up, it will do all the testing work for you.
Can you imagine just how much this can improve your
conversion rates and increase your profits over time?
The software also comes with two information-packed copywriting
reports to help put you miles ahead of your competition.
And I know you'll be very pleasantly surprised at the low cost
Today's Tip On the Opportunity Worth Checking
The Way To Financial Freedom Through Internet Subscription Marketing
Today's Tip On Tool Worth Getting
Brand new "WP Headline Pro" software released!
Today's Hot Tip
Not Yet Trading? Start here!
A warm welcome to all our new subscribers, I believe you will
enjoy getting our Ezine, reading it and making use of its
content in your lives and business, and wish you all the
success you want for yourselves. Whether you're looking for
help, a working, successful co-operation or information, we
are here to help you to get where you want to get.
Below you can collect your special Free Bonuses.
HOT: Business TV on theCassiopeia.com!
Now $1m team is here to boost literally any business to new heights
and profits, 1,000s of top shows by real experts with new shows
added every day. See what such a team can do to your home business.
Plus check the Million Dollar Challenge! Click here:
** 1st April: Subscriber Corner:Subscriber Article: How To Become Successful In Network
Marketing Business by Kareem Maghrabi Guest Article: How To Pick The Best Penny Stocks
by Stock Assault 2.0 Click here!
Note: Please let me know what you like and what you don't,
so I can make it better next time. Thank you.
iwhitfield at thecassiopeia.com
** Read the full Archives on Google Reader or on your Mobile
(Note: open a free account to get a sorted view and a better
format - click 'Subscribe')
by clicking here!
YOUR Feedback is valued!
Since I want 'Pathway To Success' to bring you all the
information you look for and help you to solve problems
you may encounter, I would like to ask you to send me your
ideas and tips to make our Ezine better: http://www.thecassiopeia.com/WebLions/Pathway/Feedback.html