Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 12, Issue No 7, Circulation: under revision, 8th April 2012
Next Issue: 22nd April 2012


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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The longer you’re not taking action
the more money you’re losing.

Carrie Wilkerson

Editorial:

Happy Easter, my precious Readers! Winner - TopRank Reader Poll

I hope you're enjoying yourselves these days, not working too much. As usual I'm bringing you a special tip here:

Finding profit on the Internet is easy. You just listen to what people want, and see that they get it. If you have not yet found the success from social media that you are looking for, this strategy will help.

But first "do no harm".

These 3 social media mistakes could be keeping you from getting the social media profits you seek.

Watch this short video: Web Traffic For Lead Generation and get the social media strategy for profit. Click here.

Plus as a valued subscriber, you can get a new toolbar of mine by clicking here.

Enjoy and stay tuned, your Pathway To Success is back in 14 days...

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

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  • Today's Feature Article
  • Are you marketing or educating?
    Robert Gerrish

    If you're forever hearing great things said about your work, yet not seeing these translate into sales and revenue, it could just be because you've fallen into the innovator trap.

    The innovator trap is where we can end up if we confuse educating with marketing. Going out and telling the world about something completely new and revolutionary certainly stands a good chance of generating interest, but not necessarily any sales.

    Certainly innovation can work as a marketing tool, but generally only with an audience who already know and trust you. I'm not suggesting that we only market in the mainstream with existing contacts, but we need to be aware of what works and what doesn't and if necessary make some changes.

    Often the changes involve little more than a slight dilution of our proposition - evolution can sell easier than revolution, at the outset. Once effective marketing gives us a foot in the door, we can guide our prospects and customers toward a brave new world.

    Let's look at an example. In fact it's a real one from a conversation I had a while ago:

    David had developed a product that revolutionises the way corporations store and access electronic information. In other countries similar systems were slowly being embraced and put to extremely good use. In his home market, however, things were trailing a little behind.

    David was being invited to talk at numerous conferences and expositions, there was much interest. The joint was jumping. Well, it undoubtedly felt like that for a while, but when I caught up with him it was getting a bit tiring.

    Sure there was a lot of interest, but not enough sales. David was educating and doing a great job of it. His family meanwhile were getting fed up with beans on toast.

    So what would you do? Keep bashing away? Go into greater debt maybe? Put the house on the line?

    After speaking for a while, we came up with this solution for David:

    1. Look much more closely at what's been learned

    Take time to do some research - had he been educating or marketing? Ask the tough questions and be ready for straight answers. Talk to some of the people who invented the wheel in those other more advanced markets

    What lessons had he perhaps missed?

    2. Get clear on the options

    How long could/should he give to your current path? If he made a shift, what would or could that be? Are there any real signs that the market is changing?

    3. Think more like a marketeer and less like an innovator

    If David looked at his revolutionary product as top-of-the-range, what's a possible 'entry level' product? Something to get a foot in the door.

    How could he modify his language to talk in terms that satisfy a current need, rather than focussing on a future 'maybe-want'?

    As soloists it’s fine to use innovation to get noticed, but it’s important we have products or services that our customers want to buy NOW. Little by little we can up-sell and do more of what we really want.

    ********************************
    Robert Gerrish, Small Business Coach & Author: Robert Gerrish has owned businesses in London and Sydney. He is currently working as a business coach helping fellow entrepreneurs to succeed in their business. Robert has a background in Marketing and Business development. He has columns regularly published in several newspapers and business magazines.
    http://www.woopidoo.com/articles-gerrish.htm


  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    Alex Mandossian Shows The Way To Financial Freedom Through Internet Subscription Marketing
    Listen by clicking here!

    Alex Mandossian has generated over $300 million in sales and profits for his clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

    Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa, Peak Potentials and many others.

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    Today's Tip On the Tool Worth Getting

    HOT:

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    If you use WordPress for your sales or squeeze pages and want to boost your profits, our new WP Headline Pro is a new software package that you simply can't do without.

    How does it work?

    Simply put, it automatically tests different headlines for your offer and then selects the one that results in the most customers or subscribers.

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    In this Issue
    click the headlines below or scroll

    Featured Article
    Are you marketing or educating? Robert Gerrish

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      The Way To Financial Freedom Through Internet Subscription Marketing
    • Today's Tip On Tool Worth Getting
      Brand new "WP Headline Pro" software released!
    • Today's Hot Tip
      Not Yet Trading? Start here!

    Links  

    Bonuses
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