Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
Add to My AOL Add to Your MSN Add to My Yahoo! AddThis Feed Button

Volume 12, Issue No 6, Circulation: under revision, 25th March 2012
Next Issue: 8th April 2012

With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

Translate into YOUR Language automatically: click the fish Altavista Speaks YOUR Language

The most valuable thing you can make is a mistake – you can’t learn anything from being perfect.
Adam Osborne


Happy publishing Sunday, my precious Readers! Winner - TopRank Reader Poll

Your usual starting tips are here:

This is a very useful website when you're looking for a guide to practical anything. The passion is helping marketers and business managers get more from digital marketing – to make the most of the great opportunities and avoid wasting time and money. Check it by clicking here.

Another tip to start you today: get free ebooks for your eBook Reader. Click here.

Plus as a valued subscriber, you can get a new toolbar of mine by clicking here.

Enjoy and stay tuned, your Pathway To Success is back in 14 days...

Irena Whitfield Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions you may have related to Pathway, incl organizational items, article and ad guidelines and submissions, Pathway delivery, your feedback,... by clicking Questions and Answers here

P.S.S.: If you don't get Pathway properly, it's definitely your ISP filters. I publish exactly on the dates shown in our Calendar. In case you don't get an Issue, please visit the below main Pathway URL and read it online. Also, please let me know. Thank you.

or get it by autoresponder:
delivers the current Issue only

automatic delivery

Both contain free reading Bonuses.

However, the best way is to get theCassi Toolbar. You can download it here:

To read every news from Pathway To Success Ezine Portal at once, download our special RSS reader. It's free, absolutely unobtrusive and easy to install and use:

Note: as soon as you install it, you need to add the below link as a new feed. And then you will automatically receive alerts whenever a new issue is out:

Permanent Sales Bonus
for Pathway To Success Subscribers Only:

1+1 ! Buy 1 item and get 1 of your own choice within this section:

Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus. It's sufficient to send me your purchase receipt to sales at put 'Sales Bonus' in the Subject line and your purchase receipt no in the body.

Today's Special Free Reading Bonus:
Starting your business? Create a proper plan with our strategy templates by clicking here.

  • Today's Feature Article
  • 10 Winning Strategies for Mobile Marketing
    Sarah Russell

    With the dramatic increase of cell phone and smart phone users around the world, it’s pretty safe to say that if you aren’t using mobile marketing, you’re missing out on a huge potential revenue stream! Here’s how to implement a winning mobile marketing strategy for your casino affiliate business:

    Tip #1 – Keep it Brief. Whether you decide to deploy an SMS message or create an app to promote your website, keep in mind that mobile users are on the go. Promotions should include a sense of urgency, but must be able to be digested and acted upon within a few minutes.

    Tip #2 – To QR, or Not to QR? If your company uses any kind of print media, adding QR codes to your materials is a must to drive mobile user engagement. If your company advertises exclusively online, skip this strategy.

    Tip #3 – Offer a Coupon or Incentive. Not exactly ground- breaking stuff, but you should never underestimate the power of a good deal. If your casino program allows affiliates to offer discounts as an incentive, be sure your prospects know about it!

    Tip #4 – Don’t Spam. Tests of SMS marketing show the highest conversion rates when messages are sent 2-3 times per month. Send more than that and you’ll risk coming across as a scammer.

    Tip #5 – Be Consistent. Mobile marketing is most effective when it’s integrated with other advertising channels, so be sure that your visual branding and ad copy remain consistent across your different advertisements.

    Tip #6 – Test Different Channels. Mobile marketing is a pretty big umbrella term, and you won’t know which type of mobile marketing – whether SMS messages, custom apps or advertisements within apps – are most effective for your business until you test them all.

    Tip #7 – Engage Your Prospects. Ask your ad recipients to check in at a certain location, take a picture of something specific or film themselves in action in order to complete a promotion. Getting people involved makes your ad more real and involved, resulting in higher redemption rates.

    Tip #8 – Don’t Forget Your Call to Action. Mobile marketing messages should encourage the reader to do something specific, right away. If you aren’t asking your prospects to engage immediately, your message will likely be forgotten.

    Tip #9 – Use a “Text to Win” Promotion. Encourage your prospects to opt-in to your SMS list by offering a special promotion or incentive, such as a gift card or free play at an affiliate casino. This will have to come out of your budget, but it’ll be worth it if you can monetize your new subscriber list effectively.

    Tip #10 – Keep Evolving. Mobile marketing is always changing as new technology is released. Even a year ago, the advertising platforms that place messages within apps weren’t nearly as robust as they are now. So be sure to stay on top of changes in the market in order to get the greatest possible benefit from your mobile marketing campaign!

    FREE AWESOME MARKETING GUIDE: Want to find out how to become a more awesome marketer and take your internet business to the next level? Then you need the totally free, absolutely no pitches inside "25 Steps to Awesome Marketing" email newsletter! Sign up below to start receiving this great content in your inbox immediately:

  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    More Promotion? Visit Social Media World Forum!
    27th - 28th March, Olympia, London

    Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q& A and debates, exhibition hall, workshops and networking.

    SMWF is continuing to evolve with our aim to deliver an event which is second to none, ensuring our audience receives the maximum potential from attending our shows.

    Located at Olympia, a one day pass offers attendees the ability to mix and match an agenda that suits their requirements from 4 streams.

    Register by clicking here.

    Today's Tip On the Tool Worth Getting

    Need More Sales? Want To Reach Mobiles?

    Get This!

    Getting videos to be viewed on ipods, ipad, and mobile devices is a real test of patience for coders and programers, but with The Traffic Player, this is easily done. Click here.

    Today's Special Tip

    Need Profitable Business Ideas? Try here!
    Knowledge and inspiration, one entrepreneur at a time.

    Stanford University’s Entrepreneurship Corner offers 2000 free videos and podcasts, featuring entrepreneurship and innovation thought leaders. Start exploring now.
    Click here.

    My Life With A Westie!

    My Life With A Westie

  • Real life short stories,

  • How-to practical manual helping you keep your westie healthy and happy for long years living with you as a member of your family,

  • answers to crucial questions received from people having a west highland white terrer or planning to get one, and

  • useful resources, advice and tips.

    Click here!
  • In this Issue
    click the headlines below or scroll

    Featured Article
    10 Winning Strategies for Mobile Marketing Sarah Russell

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Visit Social Media World Forum!
    • Today's Tip On Tool Worth Getting
      Want To Reach Mobiles? Get This!
    • Today's Hot Tip
      Need Profitable Business Ideas? Try here!


    A warm welcome to all our new subscribers, I believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

    Below you can collect your special Free Bonuses. Click here!

    What's New

    HOT: Business TV on!
    Now $1m team is here to boost literally any business to new heights and profits, 1,000s of top shows by real experts with new shows added every day. See what such a team can do to your home business. Plus check the Million Dollar Challenge! Click here:

    ** 1st March: Subscriber Corner: Subscriber Article: Passion: A Key to Your Business Success by Donna Price
    Guest Article: Article Writing Tips to Explode Your Affiliate Earnings by Michael Lee
    Click here!

    Note: Please let me know what you like and what you don't, so I can make it better next time. Thank you. iwhitfield at

    ** Read the full Archives on Google Reader or on your Mobile (Note: open a free account to get a sorted view and a better format - click 'Subscribe') by clicking here!

    ** Irena Whitfield's Articles Click here!

    ** theCassi News: Learn every information the minute it's out!
    Click here!

    New Additions: recommends top Internet items for both: your use and profit in a new Version.
    Click here!

    You can also read Pathway on Pathway Blog below: Click here!

    Featured Link
    Online Version And Archives: Click here!

    Please Support Pathway To Success!

    Pathway To Success is a donation-ware. If you enjoy this Pathway Issue, an article, a tool or resource, find it useful, you can support your Pathway To Success Ezine
    by clicking and sending your donation here!

    Top Resources:
    Click the headlines to enter

    Locations of visitors to this page

    Irena Whitfield, Expert Featured on Ezine Articles

    Irena Whitfield, Internet Business Consultant for 3rd MillenniumIrena Whitfield's Latest Articles

    Click the Titles below
    to read the Articles

    Irena Whitfield, Expert Featured on Article City

    Find Irena Whitfield on SkillPages

    View My Profile on Focus

    Click here!

    For Free Content Syndication Opportunities please Click here

    A man must be big enough to admit his mistakes, smart enough to profit from them, and
    strong enough to correct them.
    John C. Maxwell

    Organizational, Legal, General publishing rules, Ad, Article Guidelines, FTC Rules, Publisher Information and related documents, Basic versions and links:
    Admin, click here
    Resources, click here
    FTCRules, click here
    Home, click here
    Pathway Blog, click here
    Pathway Calendar, click here

    We highly honour your privacy, never trade, sell nor buy any data incl email addresses and never will, we do not even store your data on any third party servers.

    Complete Terms:
    Privacy policy click here
    Terms of Use click here

    Feedback Request

    YOUR Feedback is valued!
    Since I want 'Pathway To Success' to bring you all the information
    you look for and help you to solve problems you may encounter,
    I would like to ask you to send me your ideas and tips to make our Ezine better:

    Content Copyrighted 2000-2012 © All rights reserved worldwide Turbo Tagger
    To read the full Subscriber Version online, Click here
    Feedback Form