Pathway To Success
Published since 2000 Publisher Irena Whitfield
Volume 12, Issue No 6, Circulation: under revision, 25th March 2012
Next Issue: 8th April 2012
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Today's Feature Article
10 Winning Strategies for Mobile Marketing
With the dramatic increase of cell phone and smart phone
users around the world, it’s pretty safe to say that if you
aren’t using mobile marketing, you’re missing out on a huge
potential revenue stream! Here’s how to implement a winning
mobile marketing strategy for your casino affiliate
Tip #1 – Keep it Brief. Whether you decide to deploy an SMS
message or create an app to promote your website, keep in
mind that mobile users are on the go. Promotions should
include a sense of urgency, but must be able to be digested
and acted upon within a few minutes.
Tip #2 – To QR, or Not to QR? If your company uses any kind
of print media, adding QR codes to your materials is a must
to drive mobile user engagement. If your company advertises
exclusively online, skip this strategy.
Tip #3 – Offer a Coupon or Incentive. Not exactly ground-
breaking stuff, but you should never underestimate the
power of a good deal. If your casino program allows
affiliates to offer discounts as an incentive, be sure your
prospects know about it!
Tip #4 – Don’t Spam. Tests of SMS marketing show the
highest conversion rates when messages are sent 2-3 times
per month. Send more than that and you’ll risk coming
across as a scammer.
Tip #5 – Be Consistent. Mobile marketing is most effective
when it’s integrated with other advertising channels, so be
sure that your visual branding and ad copy remain
consistent across your different advertisements.
Tip #6 – Test Different Channels. Mobile marketing is a
pretty big umbrella term, and you won’t know which type of
mobile marketing – whether SMS messages, custom apps or
advertisements within apps – are most effective for your
business until you test them all.
Tip #7 – Engage Your Prospects. Ask your ad recipients to
check in at a certain location, take a picture of something
specific or film themselves in action in order to complete
a promotion. Getting people involved makes your ad more
real and involved, resulting in higher redemption rates.
Tip #8 – Don’t Forget Your Call to Action. Mobile marketing
messages should encourage the reader to do something
specific, right away. If you aren’t asking your prospects
to engage immediately, your message will likely be
Tip #9 – Use a “Text to Win” Promotion. Encourage your
prospects to opt-in to your SMS list by offering a special
promotion or incentive, such as a gift card or free play at
an affiliate casino. This will have to come out of your
budget, but it’ll be worth it if you can monetize your new
subscriber list effectively.
Tip #10 – Keep Evolving. Mobile marketing is always
changing as new technology is released. Even a year ago,
the advertising platforms that place messages within apps
weren’t nearly as robust as they are now. So be sure to
stay on top of changes in the market in order to get the
greatest possible benefit from your mobile marketing
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|In this Issue
click the headlines below or scroll
10 Winning Strategies for Mobile Marketing
- Today's Tip On the Opportunity Worth Checking
Visit Social Media World Forum!
- Today's Tip On Tool Worth Getting
Want To Reach Mobiles? Get This!
- Today's Hot Tip
Need Profitable Business Ideas? Try here!
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by Donna Price
Guest Article: Article Writing Tips to Explode Your Affiliate
Earnings by Michael Lee
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