Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 12, Issue No 5, Circulation: under revision, 11th March 2012
Next Issue: 25th March 2012


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

Translate into YOUR Language automatically: click the fish Altavista Speaks YOUR Language

When you reach an obstacle, turn it into an opportunity. You have the choice. You can overcome and be a winner, or you can allow it to overcome you and be a loser.
The choice is yours and yours alone. Refuse to throw in the towel. Go that extra mile that failures refuse to travel.
It is far better to be exhausted from success
than to be rested from failure.

Mary Kay Ash, founder of Mary Kay Cosmetics

Editorial:

Happy publishing Sunday, my precious Readers! Winner - TopRank Reader Poll

Today I'm bringing you really hot tips for boosting your business. I'm so excited about it!

Do you like being scammed? I know you hate it the same as I do, as anyone does. However, Your Account is at RISK!

And this is it: United States Congress Document #H.R.3261

You should read every word of this carefully.

There is a NEW internet... See it by clicking here.

If you've never heard of this - and I KNOW you haven't... Because like you, 99% of the population never has... Then don't worry...

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In fact... The United States Congress is on the verge of passing new laws to give them full control over this NEW internet...

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Just a little note: a document known as H.R.3261, was introduced in the United States House of Representatives on October 26, 2011...and it stands to change everything.

THIS is what they've been hiding from you... Click here.

Plus as a valued subscriber, you can get a new toolbar of mine by clicking here.

Enjoy and stay tuned, your Pathway To Success is back in 14 days...

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

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  • Today's Feature Article
  • Affiliate Marketing Tools
    Buniei Ahn

    As the range of goods and online services offered via the Internet has grown at an incredible rate over the last few years, therefore so has the competition. Web site visitors need to have a very good reason for clicking on a link or banner.

    How to choose the right banners for affiliate marketing tools

    In most affiliate programs, you are offered a wide variety of banners to place on your site but very few of them will be effective. If you can attain a clickthrough rate of 2%, then you are doing very well. It has been our experience, and this is generally speaking, that graphically rich banners do not perform as successfully as their simpler counterparts. The main reason for this is download time. If a banner is the last thing to load on your page and the banner ad is excessively byte "heavy", by the time it has loaded your visitor may already have scrolled down the page - missing it entirely. Heavy banner ads can also slow down the loading of your pages, or critical elements of your page and you can lose your visitors altogether! A graphically rich banner can also confuse the actual message - the artwork and marketing blurb can be imbalanced. For these reasons, we suggest that banners you implement be no more that 15kb wherever possible.

    Banners that have "extreme" animation, such as rapid flashing, are also something to consider very carefully. While these do achieve high clickthrough rates, they are also highly annoying. If you do decide to implement this form of banner advertising, use it very sparingly.

    When selecting any form of graphical advertising, try and keep the theme of your site in mind - while graphical ads are meant to stand out and catch a visitors eye, it shouldn't be to the point that everything else on the page is totally ignored. Wherever possible, ensure that all banner ads uses a link that opens in a new window. That way, if a visitor does choose to visit one of your advertisers it is easy for them to return to your page and review what they actually came to your site for!

    Pop ups and pop unders Many companies, but mostly agencies representing a number of advertisers, now give their affiliates the options of using pop up and pop under ads. Our opinion - pop ups are evil. They annoy visitors and are usually closed before they even have a chance to load. Go for pop-unders and preferably those that only display once per visit.

    Using Text Link Ads. One of the most successful forms of advertising are text link ads. They are bandwidth friendly, don't take up a lot of space and can be easily implemented into most page layouts. Good text links ads don't just scream "buy me!", they also offer some information as to why your web site visitor should investigate the offer. A company should also supply you with very short text links which only state the product or company name. The reason for this is so that you can implement the links directly into the content of related articles and reviews.

    Articles and product/service reviews Now, this is where a bit of hard work comes in. Your regular site visitors will view you as an authority on particular subjects, so why not write a review on a product or service you are advertising? This also supplies excellent content for search engine spiders to latch onto. We have attracted many visitors to our site using what I call "adarticles".

    But there's a catch...... If you are going to use the adarticle concept to promote products, you need to believe in what you write. Research the product and company well. Contact the company and let them know what you are doing and ask for further resources and assistance. Once you have created the review, send them the link - you may be suprised at the response you get.

    The information that you supply to your web site visitors will help them formulate a decision, so be honest in your sales copy. If you are successful in this promotion strategy, over time your reviews won't be seen as hype and bluster, but as a reliable source of information - everybody wins!

    Email advertising as an affiliate marketing tool Direct promotion via email has boomed over recent years, but has brought with it mountains of spam. If you intend on using email as a method of advertising products and services, ensure you stand behind the products you're promoting and make yourself available to answer any questions.

    An effective promotion technique we have found is to combine email with the adarticle strategy. In our ezine we occasionally put a summary of a product or service, just enough information to stir the curiosity of our readers. The summary then contains a link to the adarticle on our site. The benefit of this is not only that you have a good opportunity to promote the product or service, but while visitors are on your site they may also look at other sections. The advertiser benefits through having highly targeted potential clients visit their site.

    ********************************
    Buniei Ahn, The Home Biz Guy can help you launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now ... guaranteed! Visit: http://www.internetmarketpower.com http://www.pluginprofitsite.com/


  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    SOCIAL MEDIA CHECKLIST Released!
    Get it Free!

    The other day I received a special invitation from Warren Whitlock, my long-term business partner to get access to his new masterpiece, a new training product, called SOCIAL MEDIA CHECKLIST.

    As a subscriber, you can get your copy as his gift.

    This is the foundation for social media success that I want to share it with you.

    Your checklist is FREE. You can get an instant log in by clicking here.

    Inside you'll find the checklist he uses with his celebrity authors and corporate clients. The same checklist my staff follows.

    There's some video, and links to help you increase your social media profits.

    A paid access to the Social Media Checklist will be out soon, Use the link above today to lock in access. Click here.

    Today's Tip On the Tool Worth Getting

    HOT: Introducing the NeoBar!

    The first Web 3.0 Browser Toolbar

    Web 3.0 defines how the individual receives the right content, at the right time, from anywhere. Macte Labs is pleased to introduce the NeoBar, not just a toolbar, but a complete platform designed to enable clients to deliver:

  • Visually appealing consistent solution for all web browsers

  • Built to share, interact and engage clients at appropriate moments

  • Capable of working quietly in the background and is non-invasive, non-obtrusive

  • Infinitely dynamic and based on contextual, behavioral, demographic, geographic and/or community preferences.

  • *** and more...

    To find out more, click here.

    Today's Special Tip

    A New Star on Social Media Sky!
    Join Now!

    Pinterest is a virtual pinboard to organize and share the things you love.

    And its popularity is surging. Do NOT stay outside. Get superb promotion!

    Request an invitation by clicking here.


    In this Issue
    click the headlines below or scroll

    Featured Article
    Affiliate Marketing Tools Buniei Ahn

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      SOCIAL MEDIA CHECKLIST Released! Get it Free!
    • Today's Tip On Tool Worth Getting
      Introducing the NeoBar!
    • Today's Hot Tip
      A New Star on Social Media Sky! Join Now!

    Links  

    Bonuses
    A warm welcome to all our new subscribers, I believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

    Below you can collect your special Free Bonuses. Click here!

    What's New

    HOT: Business TV on theCassiopeia.com!
    Now $1m team is here to boost literally any business to new heights and profits, 1,000s of top shows by real experts with new shows added every day. See what such a team can do to your home business. Plus check the Million Dollar Challenge! Click here: http://tv.thecassiopeia.com/

    ** 1st March: Subscriber Corner: Subscriber Article: Passion: A Key to Your Business Success by Donna Price
    Guest Article: Article Writing Tips to Explode Your Affiliate Earnings by Michael Lee
    Click here!

    Note: Please let me know what you like and what you don't, so I can make it better next time. Thank you. iwhitfield at thecassiopeia.com

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