Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 11, Issue No 18, Circulation: under revision, 4th Sept 2011
Next Issue: 18th Sept 2011


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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Don't go around saying the world owes you a living. The world owes you nothing. It was here first.
Mark Twain

Editorial:

Wonderful publishing Sunday, my precious Readers! Winner - TopRank Reader Poll

Social networking is a hit - no doubt about it. However, not all communities work for everyone, so it is important to join the right community for your business needs.

One of great communities is Viadeo, with over 35,000,000 members - entrepreneurs, so you definitely have lots to choose from. You can check the possibilities and join me by clicking here.

Another useful place for business owners is Focus. Again, you can check whether it is the one you may profit from and join me by clicking here.

Plus as a valued subscriber, you can get a new toolbar of mine by clicking here.

Enjoy Today's issue and stay tuned, your Pathway To Success is back in 14 days...

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

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  • Today's Feature Article
  • The Customer Is King
    Barbara Gabogrecan

    All too often we think ‘we know what is best for our business’ when in fact we do not know if the customer agrees with us or not! The good news is that most business operators are keen to gather new information – but the bad news is that many will never put any of the ideas they read into action! It is not so much that they do not believe what they are reading or hearing – it is more the fact that it is more ‘comfortable’ to continue along the same path as before. They justify this path of non action by saying “it is better the devil you know than the devil you don’t know. ” Just remember – ‘non action means no results!’

    Another thing that busy operators tend not to do is measure the results of what they do put into practice. If you place an advertisement, keep a record of what the ‘hits’ are you get as well as the sales. Then change ONE thing – it may be the heading; it may be the price; it may be some of the wording; it may be the guarantee; then check the results again. Be prepared to do this a few times until you get the winning combination for your target market.

    It never ceases to amaze me how much money people will spend to gain new customers e.g. through advertising; but virtually spend nothing to keep existing customers. The old adage ‘the customer is always right’ is still relevant and real. It is also the case that ‘without customers you do not have a business’.

    So put some time into developing customer incentives and reward systems; keep hard at work to build on your relationship via a newsletter and website; be prepared to invite them as guests to seminars and conferences you go to (you may pay for them or just invite them to join you); give them gifts at appropriate times of the year – in other words – treat them like kings and queens – make them feel special. This is the way to get a customer to become your ambassador and ‘spread the word’ about you, to their individual networks.

    If you want your business to be on ‘everyone’s lips’ then don’t neglect your existing customer’s lips. Word of mouth is a powerful tool. As well as treating your customers admirably, you need to build credibility and trust. What can you do to make your business ‘stand out from your competitors?’ Think about it from a customer’s perspective. Let’s say, you, (the customer) are looking for an electrician. You check out the local papers and phone books and find fifteen listed. Which one will you choose? Your choice may be based on the headline; the text; or a graphic – but basically your choice will be based on luck! Now re- wind. If one of those 15 electricians had a ‘star rating’ and this was indicated in their advertisement – wouldn’t you be tempted to pick that one?

    Everyone knows what a ‘star rating’ means; so if you are rated, you will definitely increase your customer base and add credibility for your existing customers to take notice of. Never underestimate the importance of making your customers feel special – you, as a customer, like to feel special – don’t you? Spend some time and effort into putting strategies into place to reward and thank existing customers and you business will grow and prosper.

    ********************************
    Barbara Gabogrecan has dedicated the last 10 years to supporting the Micro & HBB sector. She sits on a number of Government Committees to provide a ‘voice’ for the sector. She is an author, artist & entrepreneur. You can access the FREE e-report “Network and Make Your Customer King.” Click here.


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  • Today's Tip On the Opportunity Worth Checking

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  • In this Issue
    click the headlines below or scroll

    Featured Article
    The Customer Is King Barbara Gabogrecan

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Earn more money from your website or blog
    • Today's Tip On Tool Worth Getting
      Made a fortune buying Pink Sheet stocks!
    • Today's Promotional Tips
      Do U skaDoogle? Join Us!

    Links  

    Bonuses
    A warm welcome to all our new subscribers, I believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

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    What's New

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    ** 1st Sept: Subscriber Corner: Subscriber Article: A Proven Way To Boost Your Customer Numbers and Increase Your Sales by Barbara Gabogrecan
    Guest Article: 7 Ways You Can Make Super Sales by Barbara Gabogrecan
    Click here!

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