Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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Volume 10, Issue No 12, Circulation: under revision, 13th June 2010
Next Issue: 27th June 2010

With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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The fact is, that to do anything in the world worth doing, we must not stand back shivering and thinking of the cold and danger, but jump in and scramble through
as well as we can.

Robert Cushing


Happy publishing Sunday, my precious Readers! Winner - TopRank Reader Poll

I've just learned that there will be a massive self-help and self-improvement gifts giveaway event taking place tomorrow and 3rd July.

Carolyn Hansen and Dr. Joe Rubino, (well-known Internet Marketers in the Self Improvement niches), organise this event and it looks like the largest ever event of its kind.

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    Enjoy Today's issue and stay tuned, your Pathway To Success is back in 14 days...

    Irena Whitfield Sincerely,

    Irena Whitfield
    Your Publisher

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  • Today's Feature Article
  • The 3 most common reasons why marketing fails
    Peter Geisheker Peter Geisheker

    As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail.

    Marketing mistake 1: Not focusing on a niche market that really needs and wants what you are selling. To be successful in todayís hyper-competitive marketplace, you absolutely must focus your marketing on serving a specialized niche market. This is especially true and a matter of survival if you have a small marketing budget.

    If you ignore this advice and try to market to a large general market before first becoming the market leader in at least one or two small niche markets, I can guarantee that you will go broke and then go out of business. However, if you do decide to focus on serving a small niche market, you greatly increase your odds for business success with far less financial risk.

    Marketing mistake 2: Focusing on features instead of benefits. A feature explains a fact about what a product does such as a specification. For example, the new ZZ car has anti-lock brakes. That is a fact about the car - it has anti-lock brakes. The problem with only listing a feature is that a feature does not explain how it benefits a person.

    Why would you want a car with anti-lock brakes? The answer to that question is the benefit. Anti-lock brakes are much safer because they keep your tires from locking up and skidding so you do not lose control of your car. Therefore, if you drive a car that has anti-lock brakes, you are less likely to be in a car accident and killed. The benefit is the positive end result. People buy benefits, not features. Therefore, in your marketing, you absolutely must focus on benefits instead of features. The more powerful you can make your benefits, the more successful your marketing will be.

    Marketing mistake 3: Not marketing on a consistent basis. At any given time, a market will only have about 1-3% of its population interested in buying your product or service. For example, letís say you are a home remodeling contractor and you meet with 100 home owners. On any given day only about 1-3 people may be interested in buying your home remodeling services. That means up to 99% will not be interested in buying your product or service right now.

    However, in a week, a month, or a year, they may be ready to buy because their needs have changed. If you are only doing your marketing on a one-time basis, you are missing out on 99% of the market that may buy from you in the future. That is why you must consistently market to your target market month after month forever. If you are going to market with sales letters, send out sales letters to your contact list every single month. Many of your prospects may have to receive your sales letter 6-12 times or more before they will be ready to buy from you. If you advertise in a trade publication, advertise every single month.

    Many people will need to see your advertisement over the course of several months (or years) before they will be in the market to buy from you. If you advertise on the radio, donít run your ads for a month and stop. Keep running them month after month. Think of marketing as out of sight, out of mind. If you are not constantly marketing to your marketplace so your name and the benefits of your product or service is in fresh in their minds, they will forget about you very quickly and buy from the company that is consistently marketing to them.

    If you follow the advice given in this article I guarantee you will quickly see an increase in the success of your marketing program and your business will grow and prosper.

    Subscribe to our Marketing Tips Newsletter and get a FREE e-book When you subscribe to our marketing tips email newsletter, we will give you instant download access to our e-book, How to write a Marketing Plan and 100+ Strategies to Successfully Market Your Business. Click here.

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    In this Issue
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    Featured Article
    The 3 most common reasons why marketing fails Peter Geisheker

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      FREE 100 Bucks a Day Blueprint Video Series!
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