Pathway To Success
Published since 2000 Publisher Irena Whitfield
iwhitfield@thecassiopeia.com
http://www.thecassiopeia.com/
Volume 8, Issue No 26, Circulation: 138,500+, 28th Dec 2008
Next Issue: 11th Jan 2008
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With 'Pathway To Success' you are receiving only top
information, reliable and proven resources vital for your
online home business success and profitability, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.
Translate into YOUR Language automatically: click the fish
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I have learned that if one advances confidently
in the direction
of his dreams, and endeavors to live the life he has imagined,
he will meet with a success
unexpected in common hours.
Henry David Thoreau
Editorial:
Happy And Prosperous New Year 2009, my precious Readers!
I want to thank you for your loyalty to me and Pathway To Success
Ezine. I really appreciate each and every one of you and am
very grateful for the business we do together and success
we achieve.
I hope that the coming year 2009 will be even better, more
successful and more profitable for all of us in spite of the
gloomy world economic forecasts.
Again today I'm bringing you loads of gifts and goodies
vital for every online home business. Enjoy.
Get loads of gifts at Happy New Year Giveaway below and
stay tuned Pathway To Success ezine is back in a fortnight...
Click here.
Sincerely,
Irena Whitfield
Your Publisher
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Today's Special Free Reading Bonus:
Free Seminar:
Listen to this free 60-minute audio by Stephen Pierce that
will change your life. Listen or download the .mp3 file
by clicking here!
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Today's Feature Article
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Why Your Affiliate Marketing Program Does Not Produce Sales
Irena Whitfield
A quick look at ClickBank web page states there are over 10,000
vendors and over 100,000 affiliates. The ClickBank system
is a dream situation for anyone looking to market digital
products online. Easy setup and approval AND the best part
there are over 100,000 affiliates who want to promote other
people products. So essentially you have a built in sales force.
What most of these 10,000 ClickBank vendors fail to realize
is that just because your product is part of the ClickBank
marketplace - it does not mean that affiliates are going to
run to you in droves and promote your product. What separates
the products that are heavily promoted from those that barely
see the light of day, boils down to two factors:
1 - The product salespage's conversion rate: the percentage
of visitors who purchase after reading the salespage
When a visitor comes to a webpage their decision on whether
to purchase a product has a lot to do with how effectively
the product is presented and sold. The product must solve
a problem for the visitor and the benefits to that visitor
if they purchase the product must be adaquately explained
and understood.
Typically a useful product with a well-written salespage
should convert 2-3% of the targeted visitors. If a websites
conversion rates are much lower than this, it becomes very
difficult for affiliates to spend the time and money to promote
the product - the Return on Investment is simply not there.
2 - The marketing and promotion tools provided by the vendor
- banners, emails, subject lines, etc. Ask a professional
mechanic to fix your car but only give him a hammer and and
a screwdriver - and he will tell you flat out he won't do it.
The mechanic has to have his full compliment of tools in order
to fix your car.
A quick look at the ClickBank marketplace will reveal that
the nearly 75% of the vendors don't even provide their
affiliates with any marketing tools. And it is also quite
apparent that the most successful vendors do provide
multiple promotion tools to their affiliates. When you
provide your affiliates with a full compliment of marketing
tools, such as tell-a-friend scripts, emails, signature
lines, banners, etc. you then provide multiple channels
and methods for the affiliates to promote your website.
Understanding the metrics of your salespage - sales/visitors
- and continually testing and striving to increase these, and
developing multi-channeled marketing and promotion tools
for your affiliates, are the two main factors that anyone
selling a product with ClickBank or really any product online
should keep your focus on. You want to develop the mindset
of what you can do each day to increase your sales and
cultivate your sales force (affiliates) relationships.
Constant communications and notifying your affiliates of sales
will keep your product at the top of their mind.
********************************
Source: Discover how with a simple fill in the blank wizard
you can automatically provide your affiliates with over
twenty marketing tools.
Click here.
Plus get Effective Affiliate Marketing ebook
by clicking here.
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Motivational Article
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Break Through Your Fears to Achieve Your Dreams
Marcia Wieder, America's Dream Coach 
Quote seen on a tip jar in a coffee shop:
"If you fear change, leave it here."
Do you dream about a life where you have impact, contribute
to others and maintain a great lifestyle? As you get closer
to fulfilling this dream (or any others), don't be
surprised if doubt and fear surface. But rest assured that
there are simple and practical steps you can take.
The number one way we sabotage our dreams is by saying
things like, "But, what if?" and imagining the worst. But,
what if I ...
- Fail
- Succeed
- Say or do the wrong thing
- Don't know the answer
- Get a client
- Don't get enough clients
- Can't quite cut it
- Don't make enough money
Unreasonable thoughts attack your rational mind, inventing
terrifying tales, which further justify or magnify your
fears. When you hear yourself say or think, "But, what if,"
you are caught in a common pattern of projecting fear and
doubt into your dream. With this thinking, as you move
toward your dream, you'll also move toward your fears and
worst nightmares. With too much to risk, most of us give up
or never even begin.
1. If you feel afraid or indecisive, this simple exercise
can help you stabilize. Draw a line across the center of a
paper. On the top, write your dream in as much detail as
possible. On the bottom, write out your reality (about this
dream) including your fears, doubts and "but what ifs."
Are you more committed to your dream or to your fear?
Two things will cause you to be more committed to your fear.
First, if you don't have a clearly defined dream.
Second, if you project your worst fears into your dream,
you'll choose reality because it's safer. But when fear is
placed in its proper place, as part of reality, it is easier
to be more committed to your vision and fear simply becomes
something to manage.
2. As you connect to your dreams or at different intervals
along your path, you'll often run into the voice of your
"Doubter." We typically ignore or obsess over this aspect,
because it tells us everything that might go wrong. Left
unattended, this voice can be disruptive. But turn the
Doubter down and it becomes the voice of the "Realist," who
primarily wants to know what you are planning, usually
related to time and money issues. Early on, you may not
have it all the details figured out, which is why going to
strategy too soon can actually hinder or limit your dream.
Interview your Doubter and be curious. Capture its needs,
insights and wisdom by completing these sentences (multiple
times):
"The way I sabotage ____________'s (your name) dream is
_______________."
Example: "The way I sabotage Susan's dream is by having her
doubt herself and quit."
"When I am running _____________'s (your name) life, I
_________________."
Example: "When I am running Susan's life, I keep her too busy
to focus on what's important."
"What I need from ______________ (your name) is
_____________________."
Example: "What I need from Susan is for her to have faith,
to get help, to breathe."
3. Your Doubter can provide a list of obstacles based on
its fears and concerns, which are either limiting beliefs (
an internal job) or require a plan (an external job). Some
obstacles may be both and they can be real or imagined. The
Dream Coach rule is, wherever there's an obstacle design a
strategy to manage it. Make a list of your obstacles and
identify which ones are negative self-perceptions or
beliefs and which ones require strategies.
Example: Obstacles List (for your dream to grow your business)
- I don't know how. (belief and strategy)
- I'm afraid I will fail. (belief)
- I don't have the money. (strategy)
- I'm too tired. (belief and strategy)
The first step in managing fear is to identify exactly what
you are afraid if. Just saying, "I'm afraid," can be a
whitewash and keep you stuck Identify what you fear. If you
are afraid you can't make a "full time" living or make "
enough" money to fulfill your dreams, explore ways to check
out your assumptions. Go find a mentor coach, talk to your
fellow leaders or take a class on selling.
Sometimes there is no evidence that this is the right time
to pursue your dream, especially if you focus on your fear,
or even some aspects of reality. Don't look in your
checkbook, the stock market or in the approval of others
for evidence of whether or not you should be afraid or
believe in your dream. The place to look to is in your own
heart. Can you believe in something because it matters to
you and demonstrate that you believe in it by taking
action? This is where powerful breakthroughs occur.
4. Here's a critical and proven point. Beliefs are never
neutral. They either move you forward or hold you back, but
you choose what to believe. The way to move from limiting
beliefs that hold you back to empowering beliefs that move
you forward is through willingness, courage and practice.
Be willing to believe in yourself and your dreams have the
courage to act on what you believe. Develop this as part of
your identity by practicing this behavior continuously
until it becomes true.
5. Are you aware of what typically stops you? For most of
us, it has to do with something we dislike, are not good at,
or that we have no idea how to tackle. It can be
frightening and when that task is essential to the success
of your venture, it could be your demise. Don't allow one
need or issue to destroy your dream. Here are some options.
- Identify the block or area of concern.
- Decide if you are going to tackle it yourself.
- If not, find someone who can do it with or for you.
- Hire them or trade for something they need.
- Get back into action on the areas where you excel.
If your dream is to write a book but you can't type or are
computer-phobic, this doesn't have to stop you. Learn a new
skill or hire someone. If you can't afford that, explore
bartering. If you are branching out into a new areas and
lack knowledge or experience, educating yourself is
essential, but does it make more sense to take a class or
would it be faster and easier to find a mentor? Get
creative and get going. The time you waste worrying would
best be used seeking guidance and finding answers.
6. Overcome fear and other obstacles (even time and money
issues) by enrolling others into your vision. Master this
skill and you'll accomplish bigger dreams with less effort.
One of the most powerful ways to overcome the fear of not
having clients/making enough money is to be able to talk to
anyone, anytime and anyplace about their dreams in a way
where they feel inspired. Ask what their personal or
professional dreams are and explore how you can help them
achieve what they want. Build enough value and the
objection around cost often disappears. Here are the key
steps:
- Establish rapport and relationship.
- Build value by asking good questions. If you're not interested,
move on (or refer another coach).
- Overcome objections by revisiting steps 1 and 2.
- Secure an agreement by negotiating as needed. It could be
for a meeting, to hold a party or class, to try your products.
If your prospect says no, be courageous and ask why. Make
specific requests allowing it to be easy for others to say
yes.
- Build an arsenal of winning behaviors and people that you
can reach out to in a pinch. There's nothing worse than
feeling desperate and having no place to turn. Develop a robust
database of brilliant resources that you can access at any
given moment. Build a community of fellow dreamers.
Life will rush in, systems will fall apart and you may have
meltdowns. Being a coach doesn't mean you won't have
setbacks or ever be afraid. Quite the contrary. It's
incredibly freeing to fail without considering yourself a
failure or to be afraid and to risk any way. Big dreamers
have ups and downs and live to tell. By sharing your life's
experiences and magical moments of fear and of courage, you
best serve your team members, clients and the world.
********************************
Marcia Wieder is the author of Making Your Dreams Come True
and Doing Less and Having More. Find out more about her
programs and products
by clicking here.
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Subscriber Article
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3 Ways To Get More Traffic To Your Website With Teleseminars
Bob Jenkins 
The number one issue faced by any business person with a website
today is getting traffic.
Without visitors to your website, how will you ever be paid
for your products and services (or through your affiliate
recommendations)?
One solution to this problem is holding a teleseminar.
A teleseminar is simply a phone call where somebody (i.e.,
you) talks to somebody else (i.e., a guest expert or just
the audience) about a specific topic of interest.
You don't have to have any specific educational background
or be some kind of certified expert to hold a teleseminar
just the courage to hold an intelligent conversation for about
an hour about something you enjoy.
Marketing with teleseminars gives you over a dozen ways to get
traffic to your products and services. Let me highlight 3 of
them for you right now. Teleseminars can...
- Provide a live event for people to get immediate answers
to their questions
- Turn into articles and blog posts which are magnets for
search engine-traffic
- Connect you with new affiliates who share your teleseminar
with others in exchange for a commission
Let me describe how each of these 3 could work for you.
Attract Traffic With A Live Teleseminar
When you host a teleseminar, you provide a specific time
and date for a group of people to gather together. At heart,
most people are still social animals. Because of that fact,
if people know they can get together with other people
like them at the same time and date and learn or discuss
their favorite topic, they'll show up.
And if you provide a way for your listeners to ask you a
question that you answer during the teleseminar then they'
ll definitely want to connect with you after the call is
over.
Create Traffic Magnet Articles And Blog Posts
A second way teleseminars can generate traffic for your
website, products, and services is by turning into text.
Most people talk at about 200 words per minute, and within
an hour, you can create a 50 page transcript. Simply by
breaking apart that text, you can create a dozen articles
and many more blog posts with just a single teleseminar.
You then submit those articles to article directories and
ezine publishers to spread your message. Each article
becomes a traffic magnet by connecting readers back to
your website through a link at the end of the text.
You can write weeks worth of search-engine friendly content
by taking the same articles and breaking them up into blog
posts you publish on your own blog or on someone else's.
Get Affiliates To Send You Traffic
My favorite method of getting traffic with teleseminars is
by creating an affiliate program for the sale of your
teleseminars, their transcripts, or additional calls you do
in the future.
Even before you hold a call, people are willing to pay in
advance for the transcripts and/or the recording of your
teleseminar. And once you start selling something online,
you can invite affiliate marketers to promote your
teleseminar product for you.
In exchange for sending you traffic, you agree to pay a certain
percentage of the profits a simple arrangement that's made very
easy with software available today (ranging from free to quite
expensive).
Affiliates then spend their time and energy sending you
traffic and you can spend your time concentrating on holding
an excellent teleseminar.
Start Getting More Traffic With Teleseminars
These are just 3 methods of getting traffic with teleseminars
that you can put into action immediately. And once you get
started, you'll quickly realize that your traffic problems
are suddenly not so large anymore!
**************************
Source: Learn how to use teleseminars to magnetically attract
better customers, get more sales, and accelerate their growth
using their phone. For your free copy of The 7 Secrets To
Success With Teleseminars, visit us today
by clicking here
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Today's Tips
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Today's Tip On the Opportunity Worth Checking
Sponsors Will Pay for Your Marketing and PR.....
free teleseminar by Rick Frishman open Dec 30th
What if in less than 18 months, you could accomplish the following
without spending one red cent of your own money?
Have a major PR firm representing you and getting you booked on...
- ABC World News
- National Public Radio (NPR)
- Oprah & Friends
- 63 major radio stations
And then...
What if companies like Coca-Cola, Wachovia, Yahoo, Toyota,
Sony Pictures plus other Fortune 500's and leading non-profits
offered to...
- Buy 50,000 copies of your self-published book every year,
- Make it possible for you to get $500,000 in advances for your
next book,
- Pay you fat speaking fees for 65 speaking engagements,
- Give you testimonials from their CEO.
- Send emails to 100,000+ of their customers or volunteers
promoting your book, cause or business,
- Feature you on their website and guarantee you'll get
at least 5 million impressions.
Is the above a fairy tale?
Can it REALLY happen ... especially if you're not already famous?
It already has for Brendon Burchard, an author and speaker
who's figured out some really ingenious ways to land corporate
and non-profit promotional sponsorships and use them to fund
his marketing efforts.
To discover how you can use his methods to promote your own
book, product or business, you're invited to a free telephone
seminar on Tuesday, December 30th.
click here!
Here's just some of what you'll learn on next Tuesday's call:
- What to do step-by-step to get a major company to sponsor
your national promotional tour and pay for everything!
- Why the current economic downturn means more big companies
and non-profits sponsoring authors, speakers and entrepreneurs
-- even if they're not famous.
- A website you can use to find potential sponsors and
promotional partners.
- The "secret phrase" which gets big nonprofit organizations
to endorse your book and promote it to their members.
- The title of the BEST person to contact with your proposal
and why you should never send one done with Microsoft Word.
- The #1 fatal mistake to avoid making when trying to land
a deal a sponsorship deal with a Fortune 500 company.
- How to write a short proposal that gets huge companies
to sponsor you -- even if you're an unknown, self-published
author (HINT: there are five elements and he'll reveal all
five on the call.)
and more!
Again, to sign up for next Tuesday's call,
click here!
Today's Tip On the Book Worth Getting
ForeCOSTing! Predicting Success Based On The Cost You’re
Willing To Pay.
Special Free 21-page Report by Stephen Pierce
Everything in life has a cost attached to it. We are always
paying a price. There is a price to success, and there is
a price to ignorance. There is no middle realm; we are paying
one price or the other.
This Special Report outlines how to choose the cost of action
and information over the cost of inaction and ignorance.
Get the report free
by clicking here!
Today's Tip On Learning Worth Using
Get Free Tips And Videos
on How To Overstuff Your Bank Account In Spite of Financial Crisis!
You know I value you as a subscriber which is why I've
chosen you to show this to you in advance. And it's also why
I urge you to read every word. Because what I have to show
you is an opportunity like none I've ever seen.
I'm not kidding...
If you've gotten this email late you might want to skip
right to this video
by clicking here!
And no, I'm not talking about you spending thousands at some
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This is much cooler than that!
I can't tell you anymore than I already have. I promised
Chris Freville I wouldn't.
Don't know Chris Freville?
Then click below to watch this brief 2 minute video.
Click here!
I trust you not to share the link. It's private and will be
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But take a look at the video before it's too late!
Plus collect Free Tips And Videos on How To Overstuff Your
Bank Account In Spite of Financial Crisis!
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P.S.: Remember... the video will be taken down in a day or
two. If you read your email late, that may mean it'll be gone
today. That's why I urge you to watch it right now. It'll
only take a couple minutes. Click here:
Click here!
Today's Tip On Tool Worth Using
Having Problems With File Conversion?
Convert All Formats to Any Format You Wish!
FormatFactory is a multifunctional media converter.
Provides functions below:
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FormatFactory's Feature:
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Get it free here:
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Today's Promotional Tips
Discover The Power and Profit of Teleseminars...
And Prosper!
Teleseminars, also known as teleconferences and teleclasses,
are fast becoming one of the most valuable strategies you
can use to increase your market position, your opt-in
subscriber list and your profit margins. You can quickly
become known as an expert in both your industry and your
market through the power of teleconferences.
Teleseminars are likely to be one of your most profitable
revenue strategies available due to the relatively low cost
to develop and market them.
Why Host A Teleconference?
Consultants, coaches, authors, speakers and trainers can
literally make hundreds, thousands and even tens of
thousands per month of high profit-margin dollars without
ever having to leave their home or office.
Teleseminars can also be used as an added value tool to for
your clients and customers. By doing this you are becoming
a more valuable resource to clients.
What Motivates Your Customers?
You have to know what motivates your market - simple as that.
When you know what interests your market or what keeps them
awake at night you can create a compelling topic to address
their problems. By doing so you are more likely to have people
register for your teleseminar.
One way to find out is simply ask. This can be done through
a survey. You can quickly and easily set up a survey with
something like Survey Monkey.
The more you know what your market wants, the more you can
customize programs to meet their needs.
Access the FREE report, The Truth About Making Money with
Teleseminars
by clicking here!
Today's Useful Tip
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Today's Special
Troubles With Long Affi Links?
Use BudURL!
What kind of power would you have if you could not only shrink
a long url, but also add notes and tags along with detailed
analytics like you have on your website? Detailed statistics
is marketing nirvana, but your website statistics only cover
your website. What about social networks, emails, print
marketing materials, presentations, etc. The list goes on and
on! BudURL gives you the power to quantify this traffic and
make decisions that were once a shot in the dark.
How Can I use BudURL?
There are hundreds of ways to use BudURL, but here are some
of the favorites:
- Emails to prospects and clients
- Email campaigns
- Profile links on Twitter, LinkedIn, Facebook, MySpace, &
other social networks
- Links posted to social networks
- Blog posts and comments on sites that I contribute to, but
cannot see the stats
- Links to PDFs and other files on my website and in emails
- Links embedded inside mobile, iPhone, and Internet-aware
applications
- Affiliate links
- Advertising links
- Landing page links
- Links in customer support emails
BudURL. Shrink. Track. Grow. Start here:
http://budurl.com/
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In this Issue
click the headlines below or scroll |
Featured Article
Why Your Affiliate Marketing Program Does Not Produce Sales
Irena Whitfield
Motivational Article
Break Through Your Fears to Achieve Your Dreams
Marcia Wieder, America's Dream Coach
Subscriber Article
3 Ways To Get More Traffic To Your Website With Teleseminars
Bob Jenkins
Today's Tips
- Today's Tip On the Opportunity Worth Checking
Sponsors Will Pay for Your Marketing and PR.....
free teleseminar by Rick Frishman open Dec 30th
- Today's Tip On the Book Worth Getting
ForeCOSTing! Predicting Success Based On The Cost You’re
Willing To Pay. Special Free 21-page Report by Stephen Pierce
- Today's Tip On the Learning Worth Using
Get Free Tips And Videos on How To Overstuff Your Bank
Account In Spite of Financial Crisis!
- Today's Tip On Tool Worth Using
Having Problems With File Conversion?
Convert All Formats to Any Format You Wish!
- Today's Promotional Tips
Discover The Power and Profit of Teleseminars & Prosper!
- Today's Useful Tip
Special Christmas Present!
- Today's Special
Troubles With Long Affi Links? Use BudURL!
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Today's Sponsor
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7 Little Used Techniques for Creating Profitable Home Businesses
Fire Your Boss: Work at Home is the name of the workshop I
taught for over 10 years at Lakeland Community College!
These techniques worked for many of the participants and
they can work for you! You will also get dozens of examples
from people who created money making home businesses.
I published a home business newsletter for 20 years with
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didn't. After reviewing thousands of home businesses, I found
the 7 little used techniques that made many of these businesses
successful. Go to the following link for a free, no strings
attached report and more info.
Click here!
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