Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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Volume 8, Issue No 20, Circulation: 138,500+, 5th Oct 2008
Next Issue: 19th October 2008


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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Editorial:

Successful publishing Sunday, my precious Readers!

Mark Joyner says that all of the pieces are in place ... for the launch of Simpleology Great Teachers Series: Ted Nicholas and Joe Sugarman Teach Direct Response Copywriting. Launch Date: Wednesday October 8th 9PM Eastern

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Enjoy Today's articles and tips and have a profitable fortnight before Pathway is back with more goodies for you and your home business...

Irena Whitfield Sincerely,


Irena Whitfield
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  • Today's Feature Article
  • Attracting Activity to Your Blog
    Michel Fortin Michel Fortin

    As with static websites, the success of a blog depends on attracting a steady stream of new and return traffic. It is just that the tools for blog promotion are slightly different, a bit more diverse and on the whole much more effective.

    Blogs are designed with interactivity and social networking ability built in. They are ideal both for developing relationships and marketing your brand.

    However, this doesn’t mean you should neglect standard promotion techniques in favor of blog only techniques. In fact, traditional marketing activities can become even more potent with a blog due to its nature.

    For example, you will still want to utilize your email list. Ask readers to subscribe, and let them know when you post a new article just as you would with a new feature or product on a static website.

    Of course, if you are prolific blogger and post every day, you’ll only want to alert them when you’ve published something extra special or compile a list of new posts and descriptions and send it out once a week.

    You don’t want to overwhelm and annoy, but inform and share. However, do make sure you ask them to subscribe at every opportunity — on your sidebar, at the end of every post, on every page, and perhaps with pop-ups.

    (But use pop-ups judiciously. Remember, you don’t want to annoy. As you can see, I use an unobtrusive bottom slide-up opt-in form on this blog, which is Instant Slideup. Since incorporating it, my optins have tripled.)

    You don’t want to neglect keywords either. I’m no SEO expert, but I do know that choosing titles with strong keywords and using key phrases within your post is important to attracting new traffic through search engines.

    Blog posts are indexed much more quickly than static pages whether your keywords are strong or not. Using keywords increases the odds that a page will rise to the top of the search engine listings as opposed to rank #65 with a phrase you never anticipated.

    In addition, you will want to make sure your blog pings the blog search engines. Most blog software has this function built in, like WordPress, but it’s a good idea to double check if you are using an off-brand or an older version.

    I only use three of them, since they, in turn, ping the majority of the search engines and blog directories out there for you whenever you post. And it does so automatically. This way, you don’t need to ping a bunch of them since they do all the work for you. They are:

    You may want to consider submitting your blog posts to ezine directories, publishers, and even offline magazines. Actually, you should likely considering hiring this out to a publicist, as I do. My articles are still distributed to thousands of ezine editors and publishers by my publicist, Anne-Marie Baugh.

    Not only will it free up your time, a publicist will be able to monitor your blog, retrieve articles and prepare them for submission, target specific industry leaders online and know how to entice the right magazine editors to reach your target market.

    Make sure you utilize RSS feeds. Make sure your RSS feed icon is large enough that it can be easily found, and offer an email alternative for those who prefer not to use readers. Just like opt-in forms, make sure you add it to every page.

    Speaking of opt-in forms, around the RSS button you can add your own opt-in form from your favorite autoresponder service, or use an RSS-to-email service like http://www.FeedBurner.com or http://www.FeedBlitz.com to increase subscriptions.

    It’s preferable to use a third party site because they provide extra features that will help you promote and publicize your blog with little extra effort.

    In conjunction with the lists and feeds, you’ll want to create a separate landing page for subscribers. This is similar to your typical “About Me” page, but instead of promoting you or your products, you’ll want to outline the different ways people can subscribe to your blog.

    You can increase your responses by offering a “bribe” to those who sign up. This could be a free report or special offer for those who join your list.

    Another tactic I recommend for increasing blog traffic is to submit your RSS feed to the various RSS engines like Yahoo and Technorati.

    There is no point in doing this manually as inexpensive software like RSS Submit will accomplish the job quickly and easily. This type of software will automatically submit your RSS feeds to all the major RSS engines.

    Next, use a social bookmarking and posting service, like http://www.ShareThis.com. By adding ShareThis, you allow people to bookmark your blog or blog post on a variety of popular social networking sites, as well as send the post/page by email to a friend.

    Finally, have someone else whether a friend, client or staff member, submit your posts to highly trafficked social sites, like http://www.Digg.com, http://www.Facebook.com, http://www.Sphinn.com (the one I use), http://www.PlugIM.com, and more.

    Get someone other than you to do this. Self-serving links are viewed poorly in the world of social marketing. It’s worth the effort to find someone to do so for you as the traffic you receive can be quite considerable.

    This is just a sampling of the most used techniques to drive blog traffic.

    Granted, there are other effective methods for blog promotion you might add to your repertoire. But it’s best to start with a handful to get traffic flowing rather than overwhelming yourself with too many blog marketing tasks. After all, your focus should be your content.

    In the end, the ultimate traffic driver will always be good quality content that meets the needs and expectations of your target market.

    ********************************
    Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com

  • Motivational Article
  • Who Are the Millionaires
    Brian Tracy Brian Tracy

    The way you think about money will determine how much of it you accumulate more than any other factor. Your attitude toward money affects your emotions and your motivations.

    The Five Ways to Become a Millionaire: If you are really serious about becoming wealthy, you will want to know the five main ways that fortunes are made in this country. Number one, top of the list, top of the hit parade throughout the history of America, is self-owned businesses. It is entrepreneurship of all kinds, including in real-estate. 74% of self-made millionaires in America, not only in this generation and in this century, but in the last century as well, come from self owned businesses.

    How Wealthy People Start Out: The great majority of wealthy people started businesses and built them from the ground up. In the 19th century, fortunes were built by people like Andrew Carnegie, Jacob van Astor, Thomas Edison, Commodore Vanderbilt, J. P. Morgan and others. In the 20th century, especially in the last few years, businesses and fortunes alike have been built by people like Bill Gates, Steve Case, Larry Ellison, Ross Perot and Sam Walton. Each of these people started with nothing and succeeded in building a business from scratch.

    Become a Millionaire Where You Are: The second major source of self-made millionaires in America is senior executives. Ten percent of the self-made millionaires in America are men and women who have joined large corporations and worked with those corporations for many years. They rose to positions of seniority, were paid extremely well, given stock options, profit sharing and bonuses, and as a result of holding onto the money, they became millionaires.

    Success Pays Big Rewards: Richard Eisner of Disney Corporation received a $126 million dollar bon us in a single year. Lee Iacoca of Chrysler Corporation was paid $26.7 million dollars as a bonus in a single year. It's not hard to become a self-made millionaire when you are making that kind of money.

    The Professional Road to Wealth: The third source of self-made millionaires in America is doctors, lawyers and other professionals. Men and women who become very, very good at what they do and rise to the top of their professions are eventually paid, very, very well. The top five percent in every field ear n 10 and 20 times as much as the average person in that field.

    Sell Your Way to the Top: The fourth major source of self-made millionaires in America are salespeople and sales consultants. Fully five percent of self-made millionaires are men and women who are the top salespeople in their fields. They never started their own businesses. They never went to college or university to get professional degrees. They just became very good salespeople for their products or services and were paid very good money.

    The secret was that they then invested the money conservatively and held on to it. 99% of self-made millionaires come from these four categories: self-owned businesses - 74%; senior executive positions - 10%: doctors, lawyers and other professionals - 10%; and salespeople and sales consultants - 5%.

    Other Ways to Get Rich: The final one percent of self-made millionaires is made up of all the people in all other areas. This one percent consists of people who have made their money by inventions, in show business, in sports, through authorship of books and songs, lottery winners and inheritances. But these people make up only one percent of the total.

    The bottom line is that there are so many ways for you to become a self-made millionaire that it is almost impossible for you not to achieve this goal if you are really serious about it.

    Action Exercises: Here are two things you can do to put this information into action as soon as possible:

    * First, decide what it is that you really enjoy doing and then throw your whole heart into doing it extremely well. There is a direct relationship between excellent performance and the kind of high income that leads to financial independence.

    * Second, be perfectly honest with yourself on an ongoing basis. Is what you are doing right now going to lead you to financial independence, or do you have to begin making some serious changes in your work and in your life? Whatever your answer, take action on it immediately.

    ********************************
    Brian Tracy is one of the world's leading authorities on personal and business success. Visit the Brian Tracy web site and take advantage of his many powerful resources available there. http://www.briantracy.com/

  • Subscriber Article
  • Why Create A Squidoo Group?
    Barkely (Linette Gerlach)

    Why should you create a Squidoo group? Here are the top five ways creating a Squidoo group can benefit you.

    1. Keep an eye on the competition.

    If you start a group in your niche area, you can check out what others are saying about your subject. You will be able to interact with others in your niche, get to know them, and learn more about your subject matter and how to market it.

    2. Make your lenses stronger in your topic and promote your lenses.

    Putting together a great group page with several lenses on the same topic can help draw in traffic. The traffic to the group page will turn into additional traffic to your lenses.

    3. Build a community around your topic.

    Gather a group of people promoting the same topic. Get to know other lensmasters who are interested in the same thing you are.

    4. Build credibility as the expert in your niche.

    Being a group master helps make you the master of your group’s topic, and helps build your credibility as the expert.

    5. Creates a quality link back to your lenses.

    Google likes Squidoo groups and gives them a high page rank. I have 3 groups with a page rank of 4. There are many group pages with a page rank of 5 or 6. When it’s your group, you can feature the lenses of your choice for quality back links to your lenses.

    ********************************
    For more information on Squidoo groups check out the Squidoo Groups Mentor Lens by your very own Groups Mentor. http://www.squidoo.com/linettegerlach


  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

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    Today's Tip On the Book Worth Getting

    Learn 7 Secrets to Marketing in Recession
    How To Beat The Bear: Seven Secrets to Recession-Proof Marketing

    When the economy makes it advisable to cut back on pricier traditional advertising and focus more on cost-effective online marketing, it's important to be ready to act quickly and decisively. Following are seven key strategies to protect your brand and customer loyalty during an economic downturn. Get it free by clicking here!

    Today's Tip On Tracking Worth Using

    Don't Know Your Visitors? Want More?
    Put Some Magic In Your Blog!

    These attractive web widgets enhance your site, attract more visitors and in fact, are a tracking tool that your business definitely needs.

    Plus you can get paid to use them. See how by clicking here! Today's Tip On Tools Worth Using

    Seeking Success in Drop Shipping?
    Get 10 Whole Sale Tips

    Drop shipping is one of the most attractive business lines for people on the Internet who want to be in contact with the offline world.

    However, as with every business, not everyone succeeds. Chris Malta, CEO and Founder of Worldwide Brands gives 10 Wholesale Tips via video, which can change your business. In the videos Chris Malta shares ten tips for avoiding Internet wholesale scams and working with real wholesalers to build your home business.

    • 1. Get Legal or Get Cheated

    • 2. Some Wholesalers don't want to work with Online Sellers

    • 3. Hide your wholesale supplier from competition

    • 4. Wholesale prices are not public info!

    • 5. Wholesale prices lower when you buy more

    • 6. Some wholesalers charge refundable deposits

    • 7. Be patient when setting up an account with a Wholesale Supplier

    • 8. Your retail price minus your wholesale price does NOT equal your profit margin

    • 9. Some wholesalers have their own retail stores - and that's okay

    • 10. Drop Shipping is a low cost, low risk way to start selling online.

    See them by clicking here now!

    Today's Promotional Tips

    Problems With Videos?
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    What do your videos look like? Shaky camera, poor lighting, scrolling messages like a car dealer? This isn't 2004.

    That kind of video just doesn't cut it any more.

    You must keep the audience engaged, motivate and persuade them to take action. An effective video - that matches your content - will do that.

    Spend only a couple of minutes on this site and you'll see what I mean. You CAN produce this level of quality, and it won't take years in a broadcasting school, or bust the bank.

    Learn how to Create Video that Sells Like a Pro.

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    Today's Useful Tip

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    You need to know what products will be on every buyer’s wish list, so you can capitalize on the biggest spending frenzy of the year! That’s why Chris Malta created this 2-part Holiday Product Trends video series: to show you what trends are driving product sales and what product categories will be big. In Holiday Product Trends Video 1, you’ll discover:

    • What a trend is
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    • Key trends for the 2008 Holidays

    There’s no time that trends matter more to online sellers than at the Holidays. Watch the video below, and find out what trends you need to know to have your best holiday selling season ever! It's a great example of the high-quality, detailed bonus video content available in The Whole $ale.

    Below the video, you'll find a description of Part 2 which is available only to members who own The Whole $ale.

    Again, this trending video will show you exactly what products and categories will be hot sellers this holiday.

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    In this Issue
    click the headlines below or scroll

    Featured Article
    Attracting Activity to Your Blog
    Michel Fortin

    Motivational Article
    Who Are the Millionaires Brian Tracy

    Subscriber Article
    Why Create A Squidoo Group?
    Barkely (Linette Gerlach)

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Special! Special! Free Training For You!
    • Today's Tip On the Book Worth Getting
      Learn 7 Secrets to Marketing in Recession
    • Today's Tip On the Tracking Worth Using
      Don't Know Your Visitors? Want More? Put Some Magic In Your Blog!
    • Today's Tip On Tools Worth Using
      Seeking Success in Drop Shipping? Get 10 Whole Sale Tips
    • Today's Promotional Tips
      Problems With Videos? Become A Pro!
    • Today's Useful Tip
      HOT: Check Holidays Trends for 2008 Christmas Season!
    • Today's Special
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