Pathway To Success
Published since 2000 Publisher Irena Whitfield
iwhitfield@thecassiopeia.com
http://www.thecassiopeia.com/
Volume 8, Issue No 16, Circulation: 138,500+, 10th Aug 2008
Next Issue: 24th August 2008
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With 'Pathway To Success' you are receiving only top
information, reliable and proven resources vital for your
online home business success and profitability, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.
Translate into YOUR Language automatically: click the fish
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I have heard it said that the first ingredient of success,
the earliest spark in the dreaming youth, is this;
dream a great dream.
John A. Appleman
Editorial:
Wonderful publishing Sunday, my precious Readers!
In this quickie I would like to remind you of the OFFICIAL
launch of Affiliate Sphere on August 12th. I told you about
the project last time. If you haven't joined yet it's time
to do it. The site is free and
2 important things...
1. The site has officially started making advertising revenue.
NOT TONS of it yet, but they're just getting started...
Submit your best articles, get apporved as an author and
here you are... on the your way to a big promotion of your
business plus revenue.
2. People are joining under your downline...
Anik says they just noticed a neat trend on the site. Even
when he promotes, the visitors come to the site, look around
on the articles and then eventually end up clicking YOUR
affiliate link to join! So, it's good to submit more
articles.
Check it and join here:
http://www.thecassiopeia.com/recommends/affisphere.html
Enjoy Today's articles, tips, bonuses, gifts and tools for
your home business and ....
Stay tuned, Pathway is back in a fortnight with new top
quality goodies for your home based business.
Sincerely,
Irena Whitfield
Your Publisher
P.S.: You can find answers to the basic questions you may
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Today's Special Free Reading Bonus:
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Today's Feature Article
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Traffic Conversion Secrets Finally Revealed!
Dan Lok
People tell me all the time that their websites "don't convert."
(Not sure what "conversion" is? It's that "magical"
transformation that turns a site visitor into a product/service
buyer)
If you're a website owner who's unhappy with the business
your Internet presence is generating, I wouldn't be surprised
if you think your copy is the culprit, too. A lot of people
think that if there's a problem with conversion that the sales
copy must be at fault.
This is WRONG THINKING and potentially fatal to your website
success.
Don’t misunderstand me. My business is copywriting. It's my
bread and butter. (Also my caviar and champagne!) I come
from a traditional sales and marketing background where
the emphasis is on "words that sell."
The world's most brilliant sales letter for the world's most
incredible product won't necessarily generate the through-
the-roof results you might expect. The truth is that turning
a casual site visitor into a "here's my credit card take
whatever you want" buyer takes MUCH MORE than just effective
copywriting.
Converting prospects into clients and customers takes more
than a super headline. More than a list of "what's in it
for you". More than an ironclad guarantee and more than
a page of testimonials from celebrities and authorities.
This isn't a war that will be won with words. You need more
much more.
If you think of your website as a high-powered sports car,
your sales letter is the engine. But as any racer on the
NASCAR circuit will tell you, without the right fuel and
other essential components, an engine can't run smoothly and
a car will never be first to the checkered flag.
I don’t care if you have the most powerful "engine" in the
world the greatest sales letter ever written. If you're not
taking advantage of technology and leveraging human psychology
in your sales and marketing efforts, you're simply out
of the race.
I usually wear my copywriter's "hat" when I do the rant and
load you up with lots of ideas for creating great sales
messages. The how's and why's the do's and don'ts the nuts
and bolts.
But this time around, I don't want to focus on the engine.
Instead, we're going to make a "pit stop" to look under
the hood of "killer" websites and talk about everything
that's working to power their success.
Conversion Secret #1: Less Can Be More (Why the QUALITY
of Your Traffic is More Important than the Quantity)
The number of people that visit your website is meaningless
if they don't buy anything when they're there. You can have
ten thousand people hitting your site a month, but if they're
looking for camping equipment and you're selling baby strollers,
you're not going to convert a single visitor.
And if you're paying per click, this will kill you. Your
marketing dollars are going up in smoke.
On the other hand, you can have less traffic, but if they’re
targeted, you’ll have a very high conversion rate. If your
baby stroller site has a banner ad at a baby formula store,
chances are the people who click through will be more likely
to buy from you.
Here's something you MUST keep in mind: "more likely to buy"
doesn't mean that they will buy. That’s why tracking your
traffic is so important. You have to know exactly where your
traffic is coming from.
Are they from Per-Pay-Click? Are they from affiliates?
Are they from offline marketing? What percentage is from what
promotion? Unless you know the answers, you can't build
on your success.
You can't improve something you can't measure. W. Edwards
Deming, management expert.
A steady flow of QUALITY traffic and information about where
it comes from will affect your conversion rate just as much
as the quality of your sales message.
Continue reading the article
and learn the full secrets by clicking here!
********************************
A former college dropout, Dan Lok transformed himself from
a grocery bagger in a local supermarket to a multi-millionaire.
Today, Dan is one of the most sought-after business mentors
on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him
by clicking here!
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Motivational Article
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Listen, Pause, Clarify and Validate
Michael Angier 
Our ability to communicate effectively is one of the most
precious skills we can develop. Most of the time when we think
of communicating well, we think of effectively expressing
ourselves. This is certainly important, but listening is
the single most important of all communication skills. It's
what Stephen Covey calls; Seek first to understand and then
to be understood.
Listen
First and foremost, we must actively listen to what someone
is saying. Perhaps we were given two ears and one mouth because
we were supposed to listen twice as much as we speak. Look
at the person who is speaking. Listen with your whole body
and your whole mind. Resist the temptation to think about
your response. People will appreciate your respectful listening.
Pause
This is a great habit to develop. When the speaker has
finished, pause for a few seconds before responding. This
guarantees that the other person has really finished talking
and there is no danger of cutting them off. By pausing, we
show the speaker that we listened to them and that we respect
what they had to say enough to consider it before we launch
into our response.
Clarify
You could call this; Backtrack and Clarify. This is where
you rephrase what was said and ask if you understood correctly.
You get agreement as to the communication and you make sure
that what you heard was really what was meant. It takes only
a moment and prevents assumptions that create misunderstandings
later.
Validate
This is the one I've had the most trouble with. After we have
clarified, we validate the opinion/feeling/expression of the
other. Validation does not necessarily mean agreement. It
simply means that we understand how they might feel or think
about something. And if you WERE them, and had the same
experience, you would feel or think like them.
This whole process might seem like it would be time consuming,
but it's really not. Even if it takes a little longer at first,
you will find that it makes for clearer, more effective
communication with less hurt feelings and more understanding.
Something the world needs a lot more of.
********************************
Michael Angier, founder of Success Net, recently released
the New Success Net Resource Book, the Top Must-Have Tools,
Products, Services and Resources for Running Your Business
Effectively. Discover the 10 Essential Success Keys You Need
to Know for You And Your Business to Grow. This $27 eBook
can be yours now at no-cost. And most of the over 100
resources are FREE to access and use. Get it free
by clicking here!
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Subscriber Article
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3 New Methods For Article Marketing Success
Jim Sansi
It's amazing how much information is circulating around the
Internet on how to conduct an article marketing campaign.
Unfortunately most of these methods focus purely on dumping
large amounts of recycled, re-worded and junk content on
various article directories all over cyberspace, while this
method may garner a few links it certainly falls short of
delivering quality content to readers in your target
market... readers that will be warmed up to your offer and
ready to buy!
Unlike the popular methods of the day my approach is quite
the opposite but the results speak for themselves as I
consistently have traffic coming in from articles written
months prior. Here are a few tools from my article
marketing toolbox to incorporate when ramping up your
article marketing efforts.
First don't get overzealous when it comes to writing
articles. For each market you are working in start out slow
and submit one or two articles per week maximum! Legitimate
publishers aren't going to want more nor can they publish
more than one article per week or even per month based on
the frequency of their ezine or newsletter publication. The
good news is at this slower rate you shouldn't burned out
cranking one five hundred word article each week helping to
keep the creative juices flowing.
You need to mix it up every now and again so your articles
don't get stale! Stop relying completely on the major
article distribution services, especially the ones that
just post your articles to directories. You need to get
your articles out to new sites and by mixing up your
article distribution and building your own list of editors
and publications you will reach an even wider audience by
getting your articles in front of readers that would not
have otherwise seen them. So fire up your favorite search
engine and start searching for new publishers for
submission.
Ditch the garbage content that has been used more times
than Seattle's slough. Once an article has been rehashed
and told over and over again it gets old, dull and
lifeless. Worse yet people become hardened to the message
and the lack of passion for the topic fails to shine
through to the reader. This is exactly what happens when
using content like private label rights; it's cheap, poor
quality, sold to everyone and makes its way onto low grade
article directories all over the 'net. The simple truth is
that real editors can see right through the low quality
garbage content and are not going to publish it.
Focus on high quality content and continuing to grow your
list of publications, which is really all you need to kick
start an article marketing campaign into high gear. If you
follow these simple guidelines you are on your way to
building an article marketing empire resulting in great
quality traffic and more sales for years to come.
********************************
Increase sales by using the guaranteed techniques in the
article marketing course. Click here:
http://www.articlesintotraffic.com
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Today's Tips
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Today's Tip On the Opportunity Worth Checking
Have a Product for Sale? Anxious to Launch Your Affiliate
Program?
But are you ready to start an affiliate program?
Here are three signs that that you're ready.
1. Your site is selling well. You have created a sales
letter that closes at a dependable rate. You can share that
sales conversion rate with your potential affiliates. You
can let them know the difference in close rates from pay-
per-click traffic and the traffic coming from your list.
2. You have a toolbox of effective advertising media. This
toolbox includes graphics, banners, ads, articles, emails -
tools your affiliates will be able to use to promote your
product.
3. You are prepared to provide an education process for your
affiliates. Many people who sign up for your affiliate
program have never successfully promoted a product before.
It is up to you to teach them how to be good affiliates.
If you have these three processes in place or are willing to
formalize them, then you should be ready to run a first-
class affiliate program.
But if you're missing any of the pieces, you need to join us
for the Get It Done Weekend August 15-17.
This is your chance to FINISH that affiliate program you've
been putting off. Just imagine how many more sales you'll
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offer and the variety of tools they can use - you'll be
amazed at how quickly your sales soar.
Click here to learn more!
Today's Tip On the Book Worth Reading
Do You Always Operate at Your Personal and Professional Best?
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With 101 Best Ways to Be Your Best, you can significantly
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You will find the most popular articles Michael Angier has
written over the last 10 years now all in one book.
His weekly articles tell stories of struggle and achievement,
offer practical advice, motivate those on a quest for their
best and share the steps of his own personal journey from
Vermont farmer to international success guru.
Click here to get your signed copy today!
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In this Issue
click the headlines below or scroll |
Featured Article
Traffic Conversion Secrets Finally Revealed! by Dan Lok
Motivational Article
Listen, Pause, Clarify and Validate
Michael Angier
Subscriber Article
3 New Methods For Article Marketing Success by
Jim Sansi
Today's Tips
- Today's Tip On the Opportunity Worth Checking
Have a Product for Sale? Anxious to Launch Your Affiliate Program?
- Today's Tip On the Book Worth Reading
Do You Always Operate at Your Personal and Professional Best?
Get 101 Best Ways to Be Your Best!
- Today's Tip On the Software Worth Using
For Anyone who wants to build a mailing list on autopilot...
- Today's Tip On Learning
Want to Boost Your Ezine Response?
Get List Building Strategies with Colin Klinkert!
- Today's Promotional Tips
Fearing Your Future?
Learn About Fast Profits In Hard Times!
- Today's Useful Tip
Need Higher Conversion? Create Astonishingly Attractive Web 2.0 Images
- Today's Special
Love Your Dog Or Cat? Get This Special Course!
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Today's Sponsor
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We will show you how to do just that.
Want Proof? Google: Independent Profit Center Review.
Then come back to click on this link and start a better life
by clicking here!
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Links
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Bonuses
A warm welcome to all our new subscribers, I believe you will
enjoy getting our Ezine, reading it and making use of its
content in your lives and business, and wish you all the
success you want for yourselves. Whether you're looking for
help, a working, successful co-operation or information, we
are here to help you to get where you want to get.
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What's New
** 1st Aug: Subscriber Corner Articles:
Subscriber: 3 Blogging Tips To Attract And Keep More
Customers by Laura Licata
Guest: 3 Obstacles To Home Business Success
by Herbert Davies. Read
by clicking here!
** Learn How to Profit In Any Market **
30-year trading veteran reveals 4 simple secrets you don’t
know that successful traders do in his new report called:
The Profit Button. Get your Free Copy Today
by clicking here!
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You are a product of your environment.
So choose the environment
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toward your objective. Analyse your life in terms of its
environment.
Are the things around you helping you toward
success, or are they holding you back?
William Clement Stone
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