Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 8, Issue No 7, Circulation: 138,500+, 6th April 2008
Next Issue: 20th April 2008


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

Translate into YOUR Language automatically: click the fish Altavista Speaks YOUR Language

Free Yourself from The False Idea of Failure:
Once we realize -- no matter what we attempt in life --
the "worst" we can do is learn from that experience,
then the whole idea of "failure" fades from view and,
in its place, freedom appears.

Guy Finley

Editorial:

Happy publishing Sunday, my precious Readers!

Today I want to tell you about a special opportunity which you can use if you have problems to start or improve your online profits.

David Gass is going to choose 20 entrepreneurs who need money to either start or grow their business and feel they don’t have the options to get the money they want. David will work with these 20 entrepreneurs for 60 days. His goal is to get each of them closer to their goal of obtaining the money they need.

How much is David going to charge for this?
Nothing! You hear well: nothing!

David has built his company and trained a remarkable staff to handle all requests and be able to answer the questions for his clients. Now you're asking why he suddenly decides to work with 20 entrepreneurs for FREE?

David says for two reasons:

The first is because he wants to help some of the many entrepreneurs that email everyday saying that they have lost hope and don’t believe there are any options for them. David believes that he can help and make an impact on their lives by giving them the tools to create the business they have always dreamed of.

The Second reason is to create something. David is not a charity. The reason why he's willing to do this for free is so he can create a product that he will sell and make a profit with. The product will be developed from the stories of each person going through this program.

Every person that is accepted into the program has to be willing to allow David to use their name, company name, their story and their results in his new product. It will provide some free publicity for those in the program and you will get results that you may have never dreamed possible, all for free.

There are no hidden fees, no hidden agenda.

WARNING: Do not apply if you aren’t willing to do some work. David will not do the work for you, it’s up to you to implement the strategies and techniques you receive. This is a FREE consulting program so don’t expect miracles, it’s a test for David and should be for you as well.

Application expires April 15th, 2008, so if you think you need help, click and apply here:
http://www.bcscredit.com/app2008/

Enjoy Today's articles, tips and tools and have a profitable fortnight before Pathway is back. Stay tuned...

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

P.S.: Zooming To Success... a new membership site worth using. I don't recommend these very often but now I think this one is a great well of resources for any home business owners. See for yourself by clicking here:
http://www.thecassiopeia.com/zoomtosuccess.html

P.S.S.: You can find answers to the basic questions you may have related to Pathway, incl organizational items, article and ad guidelines and submissions, Pathway delivery, your feedback,... by clicking Questions and Answers here

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  • Today's Feature Article
  • Affiliate Marketing Basics: How To Convert Traffic Into Sales
    Irena Whitfield

    Whether you are in the online business for weeks or for years or whether you’re just getting started in Affiliate Marketing, one of the most important things you need is traffic specifically targeted traffic that you convert into sales.

    Why? Because although it’s become somewhat of a cliche these days, the truth is, the money is in the list but that means YOUR list, not the list of the people whose products you’re selling at least not if you want to be successful.

    Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting. So, to do that, you need to write an ad and send people to a website where they can buy the product.

    BUT there’s a serious problem with using this method. Do you see what it is?

    Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

    1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

    2. If you’re paying for the ad and sending people to the seller’s website, the ones who don’t buy disappear forever. And neither you nor the seller will benefit.

    3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

    Here’s the solution:

    1. Write your ad and send prospects to a well-written squeeze page YOUR squeeze page. A squeeze page is a single page website that has one purpose to convince prospects to give you their contact information. Squeeze pages should be simple no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them the information they are looking for in your website. The information must be useful for your audience.

    2. Offer them an incentive to give you their contact information. This could be a free report, a free newsletter, an audio or video product just make sure it’s related to the niche or affiliate product.

    3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.

    4. Follow up with them on a regular basis mixing good information, free bonuses from time to time and additional affiliate products.

    Lather, rinse, repeat. Once you’re making money from your first affiliate product, move on to the next and then the next and the next.

    The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a system and it runs almost on autopilot. However, there is NO SUCH THING as a business that runs 100% on autopilot and don’t believe anyone who tells you differently. Any real business takes work and effort. But by setting this system up this way, your autoresponder does the majority of the work, and you will only need to do simple updates and make sure you keep fresh information flowing.

    ********************************
    Want To Make Passive Income While You Sleep? Discover how you can now quickly create your own branded cash producing viral ebooks with just a few clicks that spread all over the web. Click here: http://www.thecassiopeia.com/viralexplosion.html

  • Motivational Article
  • Question to Answer: When To Use a Cash Advance
    Irena Whitfield

    This is one of the questions I receive the most often. If you regularly read my articles and books, you know that basically I do not recommend it and will always tell you that you should not borrow to pay your bills or buy consumables or make unnecessary purchases with no regard to what a great bargain you might lose.

    However, there may occur a time to apply for a cash advance. It is when you are seriously short of cash and have no other alternative way to get it. Regardless of your financial situation, though, you must also make sure you are able to follow the repayment plan the cash advance company sets up for you. Don't miss any of the monthly payments because not only will it ruin your chances of receiving other cash advances from that company in the future, but you will also have to pay interest.

    The interest on a cash advance increases every month leading up to the point where the entire loan is paid off. But, if you are in a financial situation which allows you to make all of the monthly payments on time, then a cash advance loan will probably be no problem for you to handle.

    You should also take into account that a cash advance should be used as the last resort. Do not take out a cash advance loan, as said before, if you cannot make the monthly payments. Even if you think you can make the monthly payments, also make sure you work the interest into your figuring. The interest on a cash advance loan, especially when paid off late, can get to be pretty hefty, which is why you should consider taking out a regular loan if you don't plan on paying off your cash advance in a reasonable amount of time.

    If you feel that you need to apply for a cash advance loan, then you must make sure you can meet the requirements of the repayment structure that the cash advance company sets up for you upon your receiving of the loan. If you miss a payment, then you will almost definitely get into serious problems and above all, ruin any chance of receiving another cash advance in the future.

    ********************************
    Want to learn more about managing your money the right way? Get the Financial IQ Guide:
    http://money.thecassiopeia.com/

  • Subscriber Article
  • 5 Easy Ways to Ramp Up Your E-Book Sales
    Irena Whitfield

    It is quite surprising how many people think that once they've written their ebook, got their website up and integrated their shopping cart, they can sit back and start waiting for the money to come rolling in. They do not realize how wrong they are!

    These days it's getting harder than ever before to be able to get people to notice you and just because you build it doesn't mean they're going to come.

    So what is it you, as an author, should do?

    Actually, thanks to all the tools that are available to you including Web 2.0 marketing your book and ramping up your sales is not as hard as you might think.

    In fact, here are a few ideas to get your juices flowing. Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

    Create a long-term plan before you write even one word of your first book. The truth of the matter is that you're probably never going to get rich from writing one ebook.

    So, before you start writing your first book, start thinking about your second book. And the first product that will tie into your first book. And the second. And then the third.

    Don't put all your eggs in one basket. Come up with as many different income streams as you can and plan to build them into your plan. For example, can you create a workbook from your ebook? What about recording some audio files that go into further details or give more information. What about doing a joint venture with other experts in your industry?

    Sell more books at one time. If your book covers any one of a number of popular subjects self-help or development, home improvement, business, religion there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates. Your book could be just the ticket. Although you might have to go down in price what do you think sounds better? Selling one or two books at a time or selling box loads of them?

    Once you've built up your credibility as a published author, it's time to take things to the next level. Have you ever dreamed of attending seminars or workshops as a presenter? What about having a speaking career and being flown all over the world speaking to people in your niche market? If you don't like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

    Create joint ventures. This is the fastest and easiest way to leverage your expertise and start raking in the cash. Find people who are in similar but not competing industries as yours. Explore ways for you to provide value to both of your customers while you're cross-selling or upselling. For example, if you own a restaurant, what about creating a special Valentine's Day promotion with the local florist.

    Offer free drinks or desserts to any of the florist's customers who bring in a special card that you've provided to them when they come to your restaurant. And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card. See how simple that is? Real value that makes your customers happy, and builds loyalty and trust and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion.

    ****************************************
    Want To Make Passive Income While You Sleep? Discover how you can now quickly create your own branded cash producing viral ebooks with just a few clicks that spread all over the web. Click here:
    http://www.thecassiopeia.com/viralexplosion.html


  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    A Gift for You Today
    It's a free video called Internet Marketing Wave... Courtesy of my good friend Nick Marks!

    If you don't know who he is, Nick is The Internet Marketer Of The Year, and owner of the very popular Forex Enterprise. He really knows his stuff!

    Here's some of what is inside:

    * Discover How You Can Create A Multi-Million Dollar Internet Business With Only One Product!

    ...Ever-Green products that go on to earn income for years to come! So that you won't need to launch new products every other month...

    * An Easy 8 Step Product Launch Process Anyone Can Use Starting Today!

    * How to double your incoming cash flow overnight! (Why didn't I think of that!!) Really good idea

    * How to get JV partners to promote your products. (This is EASY!)

    * And more...

    Go and get it by clicking here now:
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    Today's Tip On the Book Worth Having

    The Market Has Spoken... ... and people are loving how easy this is!
    With Viral Ebook Explosion, you are handed professionally created ebooks to brand - and all you have to do is simply fill in your affiliate links and press a button.

    It’s as simple as that!

    Here’s just a small fraction of what you’ll be able to do with your own Viral Ebooks:

    ==> Generate easy cash when people click your affiliate links and purchase.

    ==> Upload your branded ebooks into free-ebook directories and have them distributed all over the web with your affiliate links.

    ==> Build a name in the Internet Marketing community by participating in giveaways with your branded ebooks.

    ==> Give out your branded ebooks for *free to build your own enormous list.

    ==> Sell these professionally created high quality ebooks for 100%-profit.

    ==> Use the ebooks as bonuses to give to your customers and profit like mad on the back end.

    You can sign up right away here at no-cost:
    http://www.thecassiopeia.com/viralexplosion.html

    P.S.: Now don’t miss this part:

    If you want to build your own subscriber list but don’t want to have to learn how to make the pages, then you really, really, really need to see the one-time-offer right after you sign up.

    This alone could be worth thousands and help many of you make it online.

    Go here now to sign up before I change my mind and start charging for it :-) Click here!

    Today's Tip On the Software Worth Using

    Attractive FireFox Add-Ons!
    If you use FireFox browser instead of Internet Explorer or in addition to it, you will certainly welcome many attractive add-ons you can use to enhance the comfort

    I would like to mention especially the one below:

    Glubble Family Edition: it is a free parental control suite for Firefox. It aspires to help extend the appeal and adoption of Firefox to families of elementary school age children.

    The Glubble add-on for Firefox enables families to provide a protected, fun and educational web surfing experience for kids by enabling their family circle to link up via Firefox to decide what they can see online.

    Check it by clicking here!
    http://www.thecassiopeia.com/firefoxaddon.html

    Today's Tip On Learning

    Looking for More Targeted Traffic?
    Learn How to Bookmark for Free Web Traffic!

    In this book, you will learn how you can boost the traffic to your website by harnessing the power of social bookmarking.

    Ideally, you should already have accounts with many social bookmarking websites, so that your audience is not going to be limited to the members of one particular social bookmarking website that you happen to like.

    Being a member of many sites will allow you to integrate your various social bookmarking activities still further, thus making your bookmarks, blogs and websites accessible to the users of as many social bookmarking community sites as possible.

    Social bookmarking communities are websites that are relatively easy to use, which are nevertheless extremely effective for driving large numbers of extremely targeted new visitors to your site in record time.

    Social bookmarking is, therefore, something that you should start doing as soon as possible if you have not already done so.

    But, the great news is that it is not at all difficult. Follow the easy steps to social bookmarking laid out for you in this book and you are well on your way to website traffic gold!

    You can download your free ebook here: (this is a $49 value!)
    http://www.thecassiopeia.com/WebLions/freetraffic.html

    Today's Promotional Tips

    Revenue Magic: Join Free Now!
    Free members can earn up to $160 per cycled direct referral . Advertising and Perpetual Cycling. FINALLY!!

    Someone has figured out the secret to advertising and nearly perpetual cycling.

    A Top Notch team of Network Marketers with over 30 years experience in venture capital, financial planning and, of course, network marketing has figured out how to make the 2x2 system work for you!

    You can cycle over and over again either passively or actively.

    Why didn’t someone think of this before?

    Some might think it’s Magic but it’s not. It’s just solid business, math and planning. This mathematically solid system provides a nearly perfect system of Paying it Forward to help all participants move consistently and methodically through a Follow Your Sponsor 2x2 paying out $200 and a paid re-entry with every cycle.

    Better yet, with your purchase you are receiving a valuable advertising package, not some vaporware, worthless leads or vague promises.

    This is the REAL Deal!

    For active marketers, you can generate HUGE Matching Bonuses and Fast Cycling because the system advertises for all members to help them push through the system. The more direct referrals you have, the more money you’ll make and the more advertising credits you’ll earn.

    Better yet, for BIG Players, you’ll be able to participate in up to FIVE (5) Matrices that payout as much as $3,200 per cycle! Now, that’s REAL money.

    Even free members can earn! When your direct referrals cycle you’ll earn a lucrative matching bonus, too!

    This project has something for everyone.

    And, even though the NAME is Magic, the business model is sound and long lasting.

    Join now, attend one of our Live Web or Telephone Presentations and learn how you can participate and how the team at Revenue Magic will help you participate in the power of the 2x2 earning daily pay commissions over and over and over again.

    Click here to learn more and join:
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    P.S.: If you are marketing online, if you are marketing ANYTHING, you definitely want to read this.

    We have a chance to be the first of MILLIONS (seriously!) who will be using this simple system to advertise their products and services and receive = = >

    DOUBLE Cash Back on an advertising purchase and there are NO Marketing nor Sponsoring Requirements!

    But, I’m including you on this First Alert notice because there are HUGE long term income and advertising benefits for those that DO Market the system.

    This company, Revenue Magic, is building a Cash Back Advertising Community and compensating early participants with lucrative cycle rewards (as much as $3,200), matching bonuses (as much as $640) and valuable advertising credits.

    But, most important is the fact that Revenue Magic is advertising to benefit ALL members and funding the advertising pool from four different sources.

    A sophisticated script constantly rotates advertising, to members to help them get two on the first level of the 2x2 matrix each and every cycle, thereby, solving the biggest downfall of a 2x2 and providing ALL members with the potential to cycle over and over and over again.

    So, what’s in it for you and me?

    Well, we have a chance to participate early and get our teams tagged to us NOW. When the market discovers Revenue Magic and the potential to cycle in any of FIVE different 2x2 Matrices AND participate (for a ONE time fee of $49) in a perpetual advertising pool it’s going to EXPLODE.

    The question isn’t whether or not people join and participate, but, rather who will be their sponsor and earn matching bonuses of $49 - $640.

    I’m excited about the high quality advertising package and the potential to cycle without effort. But, I’m MORE excited about having a few direct referrals join with me and having the company advertise for THEM to help THEM cycle and earn more matching bonuses.

    You can do the same.

    This is a great opportunity for us to build our advertising and income and help our teams. Join here:
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    Today's Useful Tip

    Turn One Into a Million!
    Automatic Viral Marketing: Free!

    With The Simple Click Of Your Mouse, Instantly and Easily Brand Profit Making Reports With YOUR Affiliate Links While Providing Quality Content To Your Websites Visitors and Newsletters Subscribers! And it's Free!

    I heard of Moving the Free Line, but this is WAY over the top.

    I'm sure you know who Mike Filsaime is. If you don't, you've obviously been out of town for an extended period of time.

    Mike is the undisputed King of viral marketing and has been for the past several years. But I believe he just started his own de-throning!

    Rod Beckwith has been around as long as Mike has and is the genius behind this, and many other sites.

    Mike has always understood the power of providing free high quality information to people. He also understands the power of branding the reports and allowing others to give them away for you.

    But what he and Rod are doing with his new service, Butterfly Reports, could contribute to their own undoing.

    Check this out: Mike and Rod are giving away (as in for free) one brand new, brandable report every month that YOU can brand with your affiliate information. Then you can take those reports and give them to your list, or use them as in incentive to gain new subscribers.

    These reports are not only high quality, but they are available for many different niches!

    So, in essence, they are creating an army of competition for themselves!

    LOL - I don't know about you, but I want in on THIS action! If you do too, click on this link:
    http://www.thecassiopeia.com/turnoneintoamillion.html

    Get in while it's free. Or before Mike and Rod realize what they're doing and come to their senses.

    P.S. I forgot to mention this too: Along with the free monthly report, you also get a free high quality ecover graphic to go with it. How cool is that?
    http://www.thecassiopeia.com/turnoneintoamillion.html

    Today's Special

    The Death of Information Marketing
    Learn how you can PROFIT from the coming information marketing CRASH and Financial Blood-Bath that is going to be caused by cash-rich fake gurus and other Internet scums!

    If you do NOT want to become a victim of the oncoming onslaught, you need to read this free time-sensitive, critical manuscript....

    Click here to get it:
    http://www.thecassiopeia.com/marketingdeath.html

    Hot!


    Tip of the Day

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    In this Issue
    click the headlines below or scroll

    Featured Article
    Affiliate Marketing Basics: How To Convert Traffic Into Sales
    Irena Whitfield

    Motivational Article
    Question to Answer: When To Use a Cash Advance
    Irena Whitfield

    Subscriber Article
    5 Easy Ways to Ramp Up Your E-Book Sales
    Irena Whitfield

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      A Gift for You Today: a free video called Internet Marketing Wave...
    • Today's Tip On the Book Worth Having
      The Market Has Spoken... ... and people are loving how easy this is!
    • Today's Tip On the Software Worth Using
      Attractive FireFox Add-Ons!
    • Today's Tip On Learning
      Looking for More Targeted Traffic? Learn How to Bookmark for Free Web Traffic!
    • Today's Promotional Tips
      Revenue Magic: Join Free Now!
    • Today's Useful Tip
      Turn One Into a Million! Automatic Viral Marketing: Free!
    • Today's Special
      Unique Chance of Improving Your Health And Lifestyle! The Death of Information Marketing

    Hot!


    FINE ART OF ABUNDANCE
    I am a Professional Portrait Painter who made a decision to learn to Manage Wealth and found an Opportunity to Make Real Money, AND to Grow it. I’ll teach YOU how A Successful Life is a Work of Art (Even if you can’t draw a straight line!) FREE REPORT by Clicking here!


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