Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 8, Issue No 4, Circulation: 138,500+, 24th Feb 2008
Next Issue: 9th March 2008


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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Success produces success, just as money produces money. Diane Ackerman

Editorial:

Happy publishing Sunday, my precious Readers!

Many of you know Alan Tutt because you received his excellent free course here:
http://selfhelp.thecassiopeia.com/

Now I want to tell you about the new book 'Choose To Believe: a practical guide to living your dreams' Alan is preparing. The new book should be ready to go to the printer in March and we should have physical books in April. Alan plans to do a pre-publication special for those who want to be the first to receive a printed copy. This special will happen in March as the books are printed. And I highly recommend you don't miss this book. I will tell you the details when I receive them from Alan.

I've just finished reading a copy of the book Alan sent me and must say that I haven't come across a gem like this for a long time. I would like to avoid using phrases like pure gold, or a treasure trove of information BUT I can't because the book is exactly this. If you really care to change your life for the better, this book is for you.

Within its 240 pages you will find answers to not only questions we all have about our world but also solutions to many problems and practical advice on how to perform miracles in your own life. Stay tuned the book IS a GEM.

Also, in Motivational Reading I'm bringing a new article by Alan How To Work With Beliefs To Change Your Life For The Better which shows you how to use your beliefs to produce results. This article is a true working manual and definitely worth several minutes of your time to read it.

Enjoy Today's articles, tips and tools and have a profitable fortnight.... stay tuned, more goodies are on the way.

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

P.S.: Zooming To Success... a new membership site worth using. I don't recommend these very often but now I think this one is a great well of resources for any home business owners. See for yourself by clicking here:
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  • Today's Feature Article
  • Personal Loans And Payment Protection Insurance
    Martin Sumner

    Whenever you apply for finance such as a personal loan or a credit card, you're likely to be encouraged to take out an insurance policy to cover your repayments should you be unable to work because of illness or redundancy. Payment Protection Insurance, or PPI, can be useful in mitigating the financial effects of a sudden and drastic change in circumstances, but there has also recently been some controversy over the way it has been sold to customers, who in some cases were not properly advised on whether or not it was appropriate to their circumstances.

    There are several things you need to consider before taking out a policy.

    The first is that, under current financial services regulations, taking out payment protection insurance can't normally be made a condition of being accepted for a loan. In other words, the loan company can't force you to take out a policy, although in many cases they will strongly recommend it, not least because it is generally a very profitable product to sell.

    Secondly, if you do decide to take out payment cover, you are under no obligation to take out the policy with the same company you're obtaining finance from. You can probably get a better deal by shopping around, and using one of the many price comparison sites across the internet.

    Although the prospect of having your repayments covered for a while if you're unable to work may seem attractive, before taking out a policy you should check the small print carefully to see whether the policy covers your own individual situation. In some of the mis-selling cases of recent years, borrowers have made a claim on the policy only to find out later that their circumstances at the time of their application rendered them ineligible for the policy and so their claims were rejected outright.

    Common exclusions for PPI policies include illnesses or conditions which predated the issuing of the policy, not being employed on a continuous basis for at least the previous twelve months, and being self employed, which most standard policies don't cover. Many policies also exclude complaints such as backache or stress, which even though they may prevent you from working, aren't always classed as a bona fide illness by insurers.

    You should also check if you already have insurance cover in existing policies, such as that offered by your employer as part of your working conditions. All this should be explained to you before you sign up, and should it not be, you still have the legal right to a full refund during the 14 days 'cooling off' period after taking out the insurance.

    Finally, if you think that a PPI policy might be a good idea when taking out a new loan or credit card, it's always worth seeking the advice of a professional financial adviser, rather than just accepting the policy presented to you by the lender. While PPI can be of great benefit if things go wrong in your future, if you get an inappropriate policy it might not be worth the paper it's written on.

    ********************************
    Martin writes for ADM Online who offer secured loans and poor credit loans to people of a wide range of circumstances, with no upfront broker fees or charges.
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  • Motivational Article
  • How To Work With Beliefs To Change Your Life For The Better
    Alan Tutt Alan Tutt

    There are 2 ways to work with beliefs in order to improve our lives.  The first of those is to work with the beliefs we already have and use them to produce results.

    The concept here is to use what we already believe in order to produce changes. For instance, most of us believe that flipping a switch on the wall will change the state of a light, either on or off. We also believe that placing a key in the ignition of a car and turning it will cause the engine to come to life. These are beliefs that produce a result when we comply with them.

    Forgiving others in order to be 'forgiven' ourselves is a belief that works for those who truly believe in a God that punishes us for our mistakes. Blessing others so that we may be blessed ourselves is another belief that works for those who truly believe in the process. However, if you have doubts whether this works or not, then results will not be quickly forthcoming.

    And that leads us to the other method of working with beliefs, and that is to change what we believe will produce reliable results.

    You see, the universe is set up in such a way that our beliefs are reflected in our experiences. If we believe that others are critical and uncaring, then our experiences will reflect that belief and we get hurt and become lonely. If we believe that "the economy" is tight and money is hard to come by, then our experiences will reflect that belief and we find out what it's like to be poor.

    However, when we believe that our lives ARE blessed and that more blessings are coming to us each and every day, then the universe has a different image to present to us.

    Think of the world around you as a movie screen, and the beliefs you have within you comprise the film that is projected upon that screen. As soon as your beliefs change, the image on the screen changes to reflect the new beliefs.

    But here again, knowing the cause of a problem and being able to DO something about it are two different things. What we need is a process that will automatically and naturally alter the beliefs within us.

    There are actually several processes that have been used over time. One process is prayer - and this works when you believe it does. Repeating affirmations about what we desire as being a current reality is another process that works when you believe in the process.

    As you'll find on my content site, I found a way to use affirmations that doesn't require that you believe in the process, because the belief is CREATED by the process, or at least transferred from one set of beliefs to another.

    This process comes from NLP, and uses something called "pacing and leading" statements. You start out 'affirming' things that you already believe are true, such as "My name is _____.  I live on planet Earth. Two plus two equals four. I am having a hard time right now."

    By pacing your current beliefs, you are gathering momentum that will carry over into a new statement that immediately follows. This 'pacing' affirmation picks up the belief that you already have in the 'leading' affirmations. So one example of using this process would be:

    • My name is _____. (pacing)
    • I live on planet Earth. (pacing)
    • 2+2=4 (pacing)
    • I am having a hard time right now. (pacing)
    • But things are about to improve. (leading)

    Four leading affirmations is a minimum, although you don't need any more than 6 or 7.

    If you think about the 'strength' of a belief as something that can be measured on a scale, and you measure the strength of your belief that life is about to improve for you before you start this process, by the time you've said a few pacing affirmations and then a single leading affirmation, and then repeated the process a few times, you'll notice that your level of belief in the new statement is growing a little at a time, until you reach a point where you accept the statement as fact.

    This is where things really get interesting, because once your inner mind accepts the new statement as fact, the universe has a new belief to reflect back to you in your life. The net effect is that life will begin to improve for you.

    Obviously, this only touches the surface of things. We all have thousands of different beliefs within us, and some beliefs will counteract other beliefs.  When you think about the 'new' leading affirmation, some thoughts will come up that will refute it.  Take note of them, because they are showing you what you believe on a deeper, inner level.  These will be beliefs that you'll want to change to support your new desired experiences.

    Another process that you can use that also helps to reshape our beliefs is creative daydreaming. By spending some time daydreaming about the life you want to live, your inner mind becomes conditioned to the idea and will accept its possibility more so than it did before. This is the basis for what has been known as "creative visualization" although the visualization itself doesn't actually change anything, it's the beliefs that are affected that do the work after the visualization process is finished.

    You can take this process one step further and extend it out into the world around you by 'pretending' that things are the way you'd like them to be. As kids, we had a natural instinct to pretend, and it does seem that this is a powerful process that has the potential to change everything.

    The bottom line is that the universe will reflect your beliefs in the experiences you have. It's as if our beliefs act as a magnet to 'attract' related experiences to us. Once you alter your beliefs, your experiences will change as well.

    ********************************
    Alan Tutt writes books and produces audio programs designed to help you empower yourself to create the life you desire. He also maintains a blog or you can get an excellent free course at: http://selfhelp.thecassiopeia.com/

  • Subscriber Article
  • 7 Basic Rules for Internet Marketing
    Mark McCullagh Mark McCullagh

    Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page.

    That traffic then has to be converted into sales. This simple formula illustrates this process:

    Traffic + Conversions = Sales

    Keeping this formula in your mind will help you in your internet marketing efforts because you will realize that you not only have to generate traffic, but also turn those visitors into buyers.

    Furthermore, here are 7 basic rules to follow when applying this formula. These rules are relevant to all forms of marketing but are especially important for online marketing where inexperienced people can "burn" a lot of money quickly and become very discouraged.

    1. All marketing involves RISK.

    Whether you are trying something new or "copying" a strategy that has brought good results for others, there is still an element of risk.

    When speaking of risk, you tend to think of gambling which makes for an appropriate analogy here.

    For internet marketing, we try to reduce the risk and swing the odds in our favour by doing keyword research, learning skills like ad writing, article marketing, and pay per click, and other general marketing activities such as knowing what your target market is interested in.

    2. Test small first.

    Reduce your risk by testing a marketing approach on a small scale first. If it works, then increase the scale and create momentum.

    This is how to make money!

    3. Be consistent.

    Successful marketers do something to propel themselves forward everyday. That is their secret.

    A good practice is to create a to-do list every night featuring 5 actions that you must complete the following day.

    By doing this at night before you go to sleep, you engage your subconscious mind and the next day you will know what you have to do and be on target to complete these tasks.

    This is a very powerful process. Try to do this, one day at a time, until it becomes a daily habit.

    4. Set a budget.

    Determine what you can afford to spend on advertising on a monthly basis. In this way you can set and manage your expectations.

    This should also prevent you from trying things you cannot afford.

    5. Diversify.

    Spread your efforts as much as you can over many different sources. This will also reduce your risk and help you to discover what works.

    Remember that if one internet marketing method that you try does not produce results, you have not failed. This just means that you are one step closer to finding something that DOES work.

    6. Learn how to write effective copy.

    The skill that will make or break you in internet marketing is copywriting.

    It is especially important to learn how to write headlines. There is a ton of good information online that is free regarding headlines and copywriting. Just do a Google search.

    7. Take action, test, and track.

    Tracking is essential because you absolutely need to know the results of your marketing efforts.

    Once you start getting results, you can employ simple tests to see if you can improve. Often this testing involves strategies that are free.

    One such strategy that comes to mind is split testing. You can do this for free, and it can provide incredible returns. Generally speaking, split testing involves making slight changes to a landing page or adwords ad, often just the wording of the headline, and testing it against a current version.

    I have seen very simple changes DOUBLE the productivity of an ad. It's not only amazing, but also a lot of fun! Marketing takes work. You simply cannot get something for nothing. Massive action creates massive results.

    So take action and do not be afraid to fail. Remember to minimize your risk.

    ****************************************
    Mark McCullagh is the author of the internet marketing strategies that work, especially for network marketing.
    http://newsuccessonline.com/about/


  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    Unique Opportunity To Learn from Jay Conrad Levinson!
    He only works 3 days a week, This is one of them...

    Jay Conrad Levinson, the marketing mind responsible for the Marlboro Man, and author of the best selling marketing book series of all time will be answering your questions.

    You can get the details to listen live at
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    and also...

    ...when you register you’ll be able to submit your questions for the training on February 26...

    I’ll be listening,... Don't miss out!

    Important: This is not the same-ol’, same-ol’ interview. Jay rarely speaks on webcasts and it is the only one he has scheduled so far this year. So be sure to register now. Click here:
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    Today's Tip On the Book Worth Having

    Need More Money?
    Stop Paying Your Business Expenses!

    Jay Conrad Levinson, the father of Guerrilla Marketing, has created a report called

    The Guerrilla Balance Sheet

    which claims that businesses can turn their expenses into profit centers.

    The idea is that if you profit at everything you do you’ll never run out of cash again. Jay produced a video at http://www.thecassiopeia.com/guerrillabalancesheet.html

    Do you think it’s possible?

    The report certainly convinced me some of my biggest business and marketing expenses can be turned into profit centers simply and easily. In fact, some of it I was almost doing!

    This provided the missing piece...

    I’ll be able to do a whole lot more marketing now.

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    • Optimize profile for different mobile device: Such as iPod, Zune, PSP, Creative Zen Vision, Archos,iRiver, Pocket PC, Smart Phone... and more

    • Support almost all audio & video format, such as AVI, WMV, MP4, 3GP, 3G2, MP3, M4A...and more
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    Today's Tip On Learning

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    Abundance Course guides you through the effortless process of pulling up the menu of your mind... And... NATURALLY letting go of any and Every Anti Program lurking in you that is putting an Invisible Blocker on the Success And Happiness You Secretly Crave!

    Unfortunately, from the age of about 5 we habitually suppress many feelings... and these then act as: SELF-SABOTAGE PROGRAMS. Just like a computer with a virus. Take the virus out of the computer and the computer works perfectly with ease. Take the self-sabotaging programs out of the subconscious mind... and... SHAZAAM... everything in your life will start working out perfectly with ease.

    That's why motivation stuff, positive thinking, affirmations and traditional goal setting rarely work for most people. In truth: Until and unless you get rid of the self-sabotaging negativity program lurking in your mind - it doesn't matter what "success formula" or "self-help program" you use - it will NEVER work. Why? Because: The self-sabotage program "eats up" all the positives and "spits them out"!

    In all honesty... The Abundance Course makes every other success or self-help program obsolete. And if you do currently use any other form of self-growth technique, The Abundance Course will make it 1000-times more powerful - allowing you to have abundance in all areas of your life (including money, health, peace of mind... and, wonderful, loving relationships).

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    In this Issue
    click the headlines below or scroll

    Featured Article
    Personal Loans And Payment Protection Insurance
    Martin Sumner

    Motivational Article
    How To Work With Beliefs To Change Your Life For The Better
    Alan Tutt

    Subscriber Article
    7 Basic Rules for Internet Marketing
    Mark McCullagh

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Unique Opportunity To Learn from Jay Conrad Levinson!
    • Today's Tip On the Book Worth Having
      Need More Money? Stop Paying Your Business Expenses!
    • Today's Tip On the Software Worth Using
      Like YouTube Videos? Learn how to automatically download and watch YouTube videos anytime
    • Today's Tip On Learning
      Change Your Life Now! Get the Abundance Course... And Live Life Without Limits...
    • Today's Promotional Tips
      Start Your Own Safelist Business! Not An Affiliate Program. You Keep All The Money.
    • Today's Useful Tip
      Do You Want To Start Your Own Home Business? Watch Product Sourcing Experts! Free!
    • Today's Special
      Every Entrepreneur Needs Fun! Every Brain Needs Training! Play With us And Make Real Money!

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