Pathway To Success
Published since 2000 Publisher Irena Whitfield
iwhitfield@thecassiopeia.com
http://www.thecassiopeia.com/
Volume 7, Issue No 26, Circulation: 138,500+, 30th Dec 2007
Next Issue: 13th Jan 2008
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With 'Pathway To Success' you are receiving only top
information, reliable and proven resources vital for your
online home business success and profitability, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.
Translate into YOUR Language automatically: click the fish
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Don't measure yourself by what you have accomplished,
but by what you should have accomplished with your ability.
John Wooden
Editorial:
Happy and prosperous New Year, my valued Readers!
Today's Issue is exceptional because it brings you information
on several top items for your home businesses and lifestyles
in sections of my site that focus on crucial spots.
But the main aim of this Issue is to thank you for your
loyal support over the year 2007. I really, really
appreciate and value each of you, my precious Subscribers
and have to say that you are important for Pathway To Success
Ezine and my home business in the new year 2008 too.
... and wish you happy, healthy and prosperous New Year 2008
and all the best in everything you touch.
Enjoy Today's articles, tips and gifts and stay tuned
Pathway is back in a fortnight.
Sincerely,
Irena Whitfield
Your Publisher
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Today's Feature Article
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Great In 208: 8 Tips For A Successful 2008
Kerri Pollard, General Manager of Commission Junction
For many people, a new year provides an opportunity for reflection
and a chance to start a fresh page in their lives. The same
holds true in business as companies roll over to a new set
of goals. How can you take advantage of the brief lull between
the holiday frenzy and the upcoming seasonal promotions?
For those of you who didn't just answer "Take a vacation,"
here are 8 practical tips that will help you put your best
foot forward in '08.
1. Reflect on 2007: What Worked? What Didn't?
Take some time to step back and examine how you did in 2007.
There are two important questions to ask yourself when conducting
this review: What worked well for me in '07? and What could
I have done better? Are there any areas of your business that
were neglected? Take a look at your actual performance in 2007
and compare it to past performance data. Did you generate more
sales this year than last year? Which categories saw an increase
or decline? What about your EPC - has it improved in the last
12 months? What contributed to your successes, and how can
you continue that success into the New Year? Ask yourself
these questions and use the answers to improve your business
in 2008.
2. Set Goals for 2008: What Do You Want to Accomplish This Year?
Setting goals is one of the most important things you can do
for your business. After reflecting on 2007, set some high-level
goals for 2008. Maybe you'd like to grow your overall sales
by 10 percent. Maybe you'd like to establish 20 new advertiser
relationships. Whatever your goals are, it is crucial to think
carefully about them and record them in some way. Write them
on a piece of paper and tape it to the side of your computer
monitor. Create a document and set a reminder to review these
goals once a month. Find a way to keep your goals top of mind.
3. Gear up for Q1: Get Ready, Get Set, Go!
Once you've set some high-level goals for the entire year,
it's time to dig in and nail down your plans for the first
quarter. Make sure you are geared up and ready to get off
to a great start. Have you planned which advertisers you
will promote in the coming months? Be sure to pay attention
to advertisers in key categories that relate to consumers'
New Year's resolutions, such as Dieting and Dating, and also
to advertisers in the Tax category. Also, look ahead to some
of the upcoming seasonal promotions such as the Super Bowl
and Valentine's Day promotions.
4. Plan Your Networking Events for 2008: It's All About WHO
You Know
Everyone knows that networking is a vital component of a successful
business. As such, make it a priority to look at the calendar
and plan out which industry events you would like to attend
in the coming months. By planning in advance, you can save
yourself some money on flights, accommodations and other travel
expenses. And you'll be able to look forward to events and
prepare for them well in advance to make the most of each
networking opportunity. Each event will enable you to establish,
rekindle or solidify business relationships. Be sure to save
a slot for Commission Junction University 2008 in the fall.
5. Review Your Web Site: How Are You Benefiting From That
Analytics Package?
Take a look at your Web analytics reports from 2007. If you
don't have any Web analytics for your site, this is a great
opportunity to do a little homework and find a package you
like. Google Analytics is a fairly popular package, and you
can't beat the price. If you already have some kind of analytics
package installed, review the data and look for ways to improve
your site. Are there certain pages that are converting better
than others? Try to figure out what specific qualities are
helping those pages convert and apply that information to improve
other pages on your site. Are there other areas of your site
that could use a little improvement? This is a great time
to make those changes.
6. Get Some Feedback: Reach Out to Your Site's Visitors
If you are having trouble figuring out your next step or how
you can grow your business, consider consulting the best resource
you have - your site's visitors. Reach out to your customers
and ask them for feedback. Don't expect them to give you
a definitive answer, but their input can help steer you
in a new direction. You can post a brief Web survey to ask
them what they like or don't like; or, you can contact users
individually and try to get some more detailed feedback.
Ultimately, these people are responsible for the success
of your business, so it doesn't hurt to cater to their needs,
when you can.
7. Promote Yourself: Try Something New
Your success depends on being able to bring visitors to your
site. To that end, you can never do enough to promote yourself
and your site. This is a great opportunity to test a new method
of self-promotion. Take a stab at a paid search campaign. Try
sending a newsletter to your users. Consider sending out
a press release. Build out a page on a social network. There
are countless ways to get your name out there; why not pick
one and give it a try?
8. Clean House in the CJ Account Manager: Is Your Information
Up-to-Date?
Spend a few minutes reviewing all the information about your
company in the CJ Account Manager. Verify that everything is
accurate and up-to-date. This includes your contact information,
address and payment information, as well as all the details
for your various Web sites and promotional methods. While
you're in there, have a look at your Performance Reports and
find any relationships that were unproductive (i.e., any
advertisers for whom you generated no sales in 2007). Spend
some time evaluating the relationships to ensure that you are
not missing an opportunity and try to jump-start those that
still have potential. Finally, consider removing non-responsive
relationships to help you focus on your more productive ones.
While this may seem mundane and non-critical, a few minutes
spent on this now can save a hassle somewhere down the road.
You will inevitably be spending time relaxing with family and
friends this holiday season, but don't forget that next year
is just around the corner. It's never too early to start
looking at new opportunities and planning for a successful
year. We hope these 8 tips have given you some great ideas
that will help you get off to a great start in 2008 and make
it your best year yet.
Happy Holidays and best of luck in 2008!
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Motivational Article
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Find Happiness By Thinking Find Happiness
Miami Phillips 
To find happiness is a goal many of us strive for in our
daily lives.
Yoda said "Do. Or do not."
This is one of my favorite quotes of all time. Actually,
the quote is "Try not. Do or do not. There is no try."
Whoever wrote these words Yoda uses made a very powerful
statement that directly applies to happiness.
Happiness comes directly from our thoughts and nothing
else.
When we say "I'll try", or "Maybe I can do it", "I'll give
it a shot" we handicap ourselves from the start. Whatever
you tell your mind, your subconscious mind obeys. This is
how it works.
We begin with a thought. Anything that is in the world
began with a thought originated in someone's mind. Then it
is spoken, and finally written. By writing or doing a
thought we communicate to the world a command - in effect
changing a very high vibration of thought to a much lower
vibration of doing or writing. By this process we have
changed a high energy into matter. In effect we have
created.
But here is the rub which ties into Yoda's quote. If you
think "I'll try" you are communicating "I'll try" to the
world. That is much different that "I will". What we think
the Universe must help us do. If you tell the Universe to
"try" - that is all the Universe must do!
Be careful of your thinking! What if you think "I want more
money"? Many people think this daily. Does the Universe
give them what they want? Absolutely because it has to.
These people 'want more money!'. When you think be very
specific in your thoughts- whether it is thinking about
"I'll try" or "I want more money".
The next time you think, say, or write anything at all, be
very conscious of what terms you use. Remember the universe
must find a way to give you exactly what you ask for!
Have you ever heard any of these statements? "I'm tired
today." "I really need more money." I am having a terrible
day."
The Universe has no choice but to help you.
Interesting, don't you think?
********************************
Can business development happen without personal
development? Not normally! Find out more from an
acknowledged expert in the field of small business
coaching and consulting. Go to:
http://www.miamiphillips.com
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Subscriber Article
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10 Keys That Every Home Based Business Owner Should Implement
For Success
Tyrone Lomman
1) Attitude--
One very important factor in running a business is your attitude
towards it. You should treat your business like a business.
This is very important whether you work your business full-time,
or part-time. A very close friend of mine, who is also a colleague,
is a mother of 4 who works her home business around her family.
In this case, she has put her family first, and at the same
time, still been able to develop her business.She works part-time,
but she has a full-time attitude. To put it another way, if
you have a lacking attitude, you'll have a lacking income.
However, if you have a business attitude, you'll have a business
income.
Keeping your attitude in mind while running your business is
one of the first steps to ensuring your success.
Being successful working part-time on your business, or working
full-time, is more than achievable. However in saying that,
it is highly unlikely that working in your "spare time" will
achieve you success.
2) The Environment In Which You Work--
Keeping with the attitude principles discussed above, it is
necessary to remember that while you are working from home,
you should make sure that you have a space to call your own;
your own "business at home" office, free from distractions.
Keep the theme going with a comfortable office chair, and
a well laid-out and organized desk. Stationery supplies will
also be of assistance, so be sure to include the following
in your "home office":
- Pens
- Highlighter
- Hole Punch
- Stapler
- Sticky Tape
- Note Book(s)
- A system which will enable you to easily and efficiently
store your physical files and documents.
- Ring Binders
- Manillia Folders
Do you have a fast Internet connection? If not, consider
the use of a broadband internet connection. Anything you do
will take a certain amount of time, and your time is a very
valuable assest. Faster internet means you will have more
time for other things.
3) Schedule--
Dividing up your spare time between your business, your family,
or your "significant others" will require a carefully planned
schedule. Just like office hours in which you would work, when
you allocate time for work, make sure that you work during
this time. Equally important is to make sure you have time
for other commitments - time with your family, exercising,
education, and leisure time are all equally important factors
in your life. Its also a good idea to keep in mind why you
are doing what you are doing. For example, if you are starting
your home business to spend more time with your family, you
don't want your work time consuming valuable family time.
With a home business, the only "boss" you have is yourself
and your schedule. Lets say for instance that you are working
during your allocated work time, and you have unexpected visitors,
or people calling you. You have to make a choice; are you
really commited to running your own business? Are you commited
to business success? Your choices in these types of situations
will govern whether or not you have a "business attitude",
or a "hobby attitude".
However, you may need to adjust the way you make your choices.
This is especially true in a family environment. In this
instance, it may be necessary to discuss with your partner
and/or children an agreed period of time which is classed as
business time, in which you will not be interrupted. It may
also help to print or write down this schedule and place it
somewhere prominent so as to inform all family members of
your work schedule.
4) Describing Your Business--
Make sure that when asked about your business, you are able
to describe it concisely; a strong and powerful one or two
sentence about your business that someone can repeat easily
about describing your business to others. A company slogan
or "tag line" can also be invaluable for promoting your
business; take the time to create a unique and memorable tag
line or slogan.
5) Knowledge Of Your Services Or Products--
You now have your product and your service in which you sell,
whether or not you actually use your product or service you
sell, it is a wise decision to make sure that your knowledge
of your product or service is intimate and well-founded.
For instance, if you sell ebooks, then ensure you know
the content and the value in which it holds; if you sell
software, ensure that you know how it works, "inside and out".
In doing so, your reputation will develop as someone who
provides quality information about a product or service, and
because of this knowledge, you yourself can become a preferred
supplier.
However, it may not always be practical to use certain products
(as an example, a man may choose to sell wedding dresses),
in which case the seller wouldn't be a product or service user,
though in saying that, the seller can still have extensive
knowledge of the product or services benefits and features.
6) Administration--
It is essential to implement good record keeping practices.
This can include tasks such as consulting a tax advisor who
can advise you on the best and most optimal way to set up and
store your financial records, as well as which records need
to be kept. In addition, your advisor could also recommend
record keeping systems which can help you in achieving a more
efficient and simpler means of organizing this aspect of your
business.
You may also be told advice on the most effective arrangments
and set ups for your banking necessities. In doing so, you
will most likely be advised to seek out seperate bank accounts
for your business.
If you use various logins, passwords, and usernames, it would
be a wise decision to keep track and store this various information.
The tools and methods in which you track these are varied;
from a simple paper notebook to free and commercial software.
7) Protection For Your Computer--
Your computer houses all your important business data, and
is also the lifeline of your business dealings. In saying
this, it is vital that you protect your computer.
Pieces of software such as virus scanners, personal firewalls,
anti-spyware and adware, and even an email scanner, should all
be implemented to help with the protection of your computer.
8) Obtaining A Domain Name--
For any home-based, online business, it is more than just
essential to have a domain name for your business, it is
vital. There are many domain registrar companies out there.
Take your pick.
9) Processing Of Your Payments--
Any online business will need to the ability to accept payments.
Payment processors such as Paypal, 2Checkout, and Clickbank,
all offer multiple ways to accept payment, including the ability
to accept credit card payments online.
As an online business just starting out, this is the most
effective, effecient, and economical way to get started
in accepting online payments. As your business starts to grow
and develop, it may be necessary to look into obtaining your
own merchant account for transactions.
Also, it may be worth while taking into account other forms
of currency online, such as eGold.
10) Email Accounts--
The more professional and trusted your online home business
appears, the more likely your customers are going to do business
with you. One of the most easiest and simplest ways to do this,
is to use an associated email account. After obtaining your
own domain, it is possible to create your very own associated
email account.
Final Comments--
In finishing, I'd like to leave you with the following comments
regarding the running and owning of your internet business.
Conduct your business ethically, ensure that your customers
receive the best service, and be proud to put your name to
the products and/or services that you sell, and you will soon
seen the fruits of your efforts. Taking into account this last
statement, and the above 10 key points, you'll find yourself
on track to developing a trusted, professional, and sustainable
long term internet business.
****************************************
Tyrone Lomman is a experienced, successful, and seasoned online
marketer and A owner. To find out more information, products,
and free services which can help you succeed, please head
over to his website,
http://www.ebooksandlinks.com
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Today's Tips
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Today's Tip On the Opportunity Worth Checking
Special Offer!
Get paid on 100% of your website traffic, no clicks necessary!
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I did not even have time to get an email out to you before
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Derek sold out of all his slightly damaged copies in just
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Today's Tip On the Book Worth Having
Want To Manage Money Right? Get Financial IQ Guide!
Proper money management is much more important for a wealthy
life than the ability to make lots of money.
The most questions I receive are from people who don't know
how to manage their money the way to create wealth, make
their money work for them and help them develop the lifestyle
they wish for themselves and their families.
In fact this is exactly the field I stress: it's essential
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right.
The essential Financial IQ Guide is for everyone that wants
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Today's Tip On the Guide Worth Using
Make 2008 the Year of Your Dreams!
Yes, You Can Unleash The Success Mindset And Create The Life
You Have Always Dreamed Of Having, No Matter What It Is, NOW!
Change Your Mind, Change Your Life! is a book about your future
and the decisions you are making today, which will create
that future.
Determination and belief are the starting points for success.
They open you to new opportunities to do and be anything you
desire, and you only need a subconscious thought to plant
the seed. How do we do this?
This book is based on real answers to that question.
Change Your Mind, Change Your Life! will walk you through
the steps to real answers and teach you to start asking
the right questions. By learning how the mind works, we
understand how to break the cycles that keep us on the outside
looking in, instead of where we truly wish to be.
The understanding found in this book will open your mind and
your eyes to a world which has always been there; you just
didn't know the questions to expose it to you.
Learn Why You Should Change Your Mind And Life Now!
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Today's Tip On Learning
Make the Most Out Of 2008!
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Today's Promotional Tips
Want Free Traffic?
Write & Publish Your Articles!
One of the successful steps I've taken this year was the
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Thousands of people online submit their articles daily and
the database grows in a fantastic way. Thank you for that!
But: since I want to create a quality information bank and
keep the article database clean from spamming I check every
article before it's published.
And that's where I want to ask you for patience: the waiting
time for authors is now 6-8 weeks - at the moment I check
articles submitted on 7th November.
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Today's Special
1. Learn All About Westies!
Get the best westie manuals here.
I'm about finishing my new book 'My Life With A Westie' and
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If you want to get my book for free, please send a blank
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If you have what it takes we will
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Use our turnkey marketing system.
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In this Issue
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