Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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Volume 7, Issue No 25, Circulation: 138,500+, 16th Dec Nov 2007
Next Issue: 30th Dec 2007


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

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The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing.
Albert Einstein

Editorial:

Merry Christmas, my valued Readers!

This Issue is a bit different because it's full of Christmas presents for you... I hope you will enjoy and find them useful.

Also, Last Chance to participate in Big 2007 Contest and win all the 2007 prizes plus the Big Gift Package announced on 10th January 2008. But you must hurry and answer correctly the most questions. Click here

The Big Gift package contains:

  • Leverage on Resell Rights Package
  • List Building 101 Package
  • Golden Internet Secrets
  • Resale Rights incl websites
  • Bonuses

The Prize is definitely worth testing your luck.

Have a wonderful Christmas, enjoy the festive time and stay tuned, Pathway is back with more gifts for you in 14 days...

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

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  • Today's Feature Article
  • Tough Money Decisions
    Irena Whitfield

    As soon as you decide to start a business of your own, you should realize that all financial decisions are in your hands and the related consequences as well.

    You must become a quality manager in the first place, if you want to succeed and make your business profitable and stable long-term.

    A manager refers to a person (or persons in a large company) who is in charge for operating a business and for measuring up to the profitability and liquidity goals.

    You, as the manager, need to answer important questions such as what was your company’s net income, and if you have a substantial rate of return. Does your company have enough assets, and which products bring in the most money? When making a decision, managers usually follow a systematic approach. Even though larger businesses require a more concrete analysis, the basic pattern is similar to small businesses.

    * Financing a business: Financing for a company is critical, because you need money to continue your operations. Here is a useful website to find out more information about financing a business. http://www.sba.gov/financing/

    * Investing in a business: As the owner of your company you must invest in your current assets so that it will make money for you in the future. It's essential to strictly differentiate between an investment and a cost.

    * Producing goods or services: You are also responsible for developing and producing goods and services that your company can sell.

    * Marketing: It's vital to continuously learn marketing and advertising skills so that you can distribute goods and services more efficiently.

    * Managing workers: If you decide to employ people, then you must hire qualified employees, and also pay them.

    * Analysing information: You must regularly collect and analyse data about your company such as how much you made in the last month, the sources, how your business is performing and organize the information in a way so that it can be used. You also release the information to important people outside your business.

    Most businesses generally publish their financial report which shows how well they meet their profitability and liquidity goals. These statements display how well a company did in the past and probably most important, how well they will do in the future.

    However, many people outside the business also study the financial reports. They are the investors and the creditors.

    * The investors are the individuals that invest in a business and will keep a part of the ownership. They are concerned with their past success and failures, and also will like to know the potential earnings. A concrete analysis of the financial statement will help prospective investors base their decisions. Once they finish investing they must continue to study a business financial statement.

    * Next, the creditors are the companies that lease money to businesses for short or long term needs. Creditors are the people that deliver money or provide services for companies in advanced before getting paid.

    Their main concern is whether a business will have the money to repay the money with interest in an approximate time. Some of the things they study before they make their decisions are a company’s liquidity, cash flow, and profitability. Some examples of creditors are banks, mortgage companies, and insurance companies.

    Even though I am very negative about hiring too much staff, I highly recommend that you hire a competent accountant if you're not an able professional in the field yourself.

    Accounting is a systematic information system that measures, process, and communicate information, in particular financial about your business. An experienced accountant can significantly help you make better financial decisions for your business.

    ********************************
    Irena Whitfield is the Internet Business Consultant you need if you want to succeed online. Get her Financial IQ Guide and get your business to real profits heights. Click here: http://money.thecassiopeia.com/

  • Motivational Article
  • Adversity Builds Character
    (But I Prefer the View from the Top)

    Donald J. Trump Donald J. Trump

    The issue of Inside Trump Tower that you will receive in two weeks will be the 100th issue! As always, it will be packed with good advice - and for that issue, a choice selection of a few popular articles from the past. To start that process today, we are proud to reprint this great article by the Chairman Donald J. Trump that first appeared on the Trump Blog in June 2005.

    My greatest respect is for people who have experienced adversity and then come back. I was one of those people, in the early nineties. I went through a tough period and learned a lot about myself, and then came back bigger and better and stronger. It wasn't unlike what happened to Frank Sinatra in the early fifties. Like me, he lost focus. He took his eye off the ball and he made some bad decisions. (Also like me, it was the fairer sex that had a little something to do with his troubles, but that's another story for another time.)

    There's a wonderful story in Sammy Davis Jr.'s book, Yes I Can. In this story Sammy, who is on the way up (due in no small part to Sinatra's patronage), sees Frank walking down Broadway all by himself, looking utterly dejected. At the time, Frank was on the skids, having gone from being the biggest singer ever known to a laughingstock, reduced to singing novelty songs.

    It's a familiar scenario to me, because one night at 3:00 A.M., when I was more than $9 billion in debt, I was summoned to Citibank for a conference call with a bevy of international bankers to whom I owed money. It was pouring rain and I couldn't get a cab, so I had to walk to the bank, 15 blocks from Trump Tower. By the time I got there I was soaked. I felt then like I had reached my lowest point. But we worked things out, and the rest, as they say, is history. They also say it's darkest before the dawn. You know what I say: Never ever give up.

    ********************************
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  • Subscriber Article
  • 4 Simple Last-Minute Tactics to Maximize Holiday Sales!
    Derek Gehl Derek Gehl

    We are now in the heat of holiday shopping and NOW is the perfect opportunity to apply some last-minute holiday marketing tactics to capitalize on the buying frenzy!

    Don't procrastinate because time is running out...

    As an online business, you only have a few weeks left before sales will drop off and the last minute shoppers turn to traditional retail stores in order to avoid expensive last-minute shipping!

    So without further ado, here are 4 tactics you can apply TODAY!

    Tactic #1: Add Some Holiday Flair To Your Salecopy!

    Make sure your salescopy tells your customers which of your products would make good gifts for which of their family members...

    • This would make a great gift for mom!
    • This would make a great gift for the entrepreneur in your family!
    • This would make a great gift for video game fan!
    • This would make a good gift for [insert recommendation here]!

    ... You get the point.

    Never assume your customers "get it" because they probably don't... you need to tell them who your product(s) apply to and why they should buy it for them as a gift.

    Tactic #2: "Top 10 Gift Ideas" List

    If you're a business with numerous products, then one of my favorite tactics is putting a "Top 10 Gift Ideas" list on your site.

    If someone is surfing the Internet for gift ideas, your list will grab their attention -- and you can then direct them toward the products that generate the highest profits for you!

    And don't forget to modify the salescopy of the products you recommend to play up the "gift idea" angle! Just like with Tactic #1, you need to tell them who wants your product and why it would make a great gift.

    Tactic #3: Capitalize On "Seasonal Keywords" in the Pay-Per- Click Search Engines

    At this time of year "Gift"-related keywords will see a substantial increase in search volume as shoppers are looking to buy presents for their loved ones! For example:

    Hobby Related Key Phrases:

    • Golf gift idea
    • Fishing gift idea
    • Video game gift

    Individual Specific Key Phrases:

    • Christmas gift for Fisherman
    • Christmas gift for Plumber
    • Christmas gift for Student

    Warning: Stay away from more general keywords and phrases like "Christmas Gift" or "Christmas Gift for Dad." They will not drive you the targeted traffic you need.

    And remember, to get the highest possible conversion, the salescopy on your website needs to continue the theme of the keyword.

    So if someone comes to your website after searching the keyword "Christmas Gift for Student," you need to continue that theme and create a landing page that explains why your product will make a good gift for a student.

    Tactic #4: The Countdown Clock!

    This one's my favorite...

    Make sure you add a countdown timer to your website that's counting down to the last minute your customers can order a product from your website and still get guaranteed delivery by Christmas!

    Even if you have two weeks left on your countdown clock, the psychology of a clock counting down in front of someone will increase their urgency to order NOW!

    The easiest way to add a countdown clock to your website is with one of the many free javascripts available on a site like javacript.internet.com. Go to this site and search for Countdown Timer and you will be presented with numerous options.

    So there they are -- four strategies you can apply to profit from the holiday buying frenzy. But remember, that countdown clock is ticking for YOU, too... so you need to take action NOW!

    And speaking of countdowns...

    You only have a few more days to buy one of my slightly ( and I mean slightly) damaged "Insider Secrets" courses for only $97 instead of the regular $197 -- and still get guaranteed delivery by Christmas!

    So if you were thinking about "playing Santa" and buying a course for more than 50% off the regular price for the budding entrepreneur in your family (even if that entrepreneur is YOU ;-), then you had better act fast!

    ****************************************
    Derek Gehl offers a special opportunity now. Don't miss out. Click here now:
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  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

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    Today's Tip On the Book Worth Having

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    Today's Tip On Learning

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    As you are checking out to buy any of the softwares, you'll come across a COUPON FIELD... just type LISTMEMBER and click REDEEM COUPON and you'll see your 15% discount applied.

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    The first winner will be announced on December 4th, then another winner on December 11th, and the final winner on December 18th. (so you'll get your IPOD in time for XMas)

    The IPOD Nano contest and the discounts end Midnight, December 17th.

    So visit us now here:
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    Today's Promotional Tips

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    In this Issue
    click the headlines below or scroll

    Featured Article
    Tough Money Decisions
    Irena Whitfield

    Motivational Article
    Adversity Builds Character
    Donald J. Trump

    Subscriber Article
    4 Simple Last-Minute Tactics to Maximize Holiday Sales!
    Derek Gehl

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Get paid on 100% of your website traffic, no clicks necessary!
    • Today's Tip On the Book Worth Having
      STOP! $100,000 Annual Income! Get A Free How to Guide!
    • Today's Tip On the Software Fun Using
      Free Christmas Software! Xmas Fred: Your DESKTOP BUDDY
    • Today's Tip On Learning
      Holiday Special... Keep reading for a discount on all the Direct Your Mind product line and win a FREE Ipod and MORE...
    • Today's Promotional Tips
      Learn how this guy makes $19K/month from AdSense!
    • Today's Useful Tip
      New from Simpleology... Get a Free 7-Day Business Turnaround Kit Now!
    • Today's Special
      1. An Amazing Breakthrough For Anyone Who Suffers From Digestive Disorders
      2. Wanna Win £1500?

    Links  

    Bonuses
    A warm welcome to all our new subscribers, I believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

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    What's New

    ** Merry Christmas to all of you, my precious Readers. Collect your presents here. Click here!

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