Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed In Business Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 7, Issue No 18, Circulation: 138,500+, 9th Sept 2007
Next Issue: 23rd Sept 2007


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.

Translate into YOUR Language automatically: click the fish Altavista Speaks YOUR Language

All personal achievement starts in the mind of the individual. Your personal achievement starts in your mind. The first step is to know exactly what your problem, goal or desire is. If you're not clear about this, then write it down, and rewrite it until the words express precisely what you are after. Every disadvantage has an equivalent advantage - if you'll take the trouble to find it. Learn to do that and you'll kick the stuffing out of adversity every time. W. Clement Stone

Editorial:

Happy publishing Sunday, my precious Readers!

In this Issue I'm bringing you a unique offer which will never occur again. This is one of the situations which can happen only before I change my mind. I promise I won't until 30th Sept. So, check the Opportunity Tip below.

Also, I review a program I joined quite a long time ago which is very special, and you can join free with a $389 voucher I'm giving you below in Useful Tip.

Enjoy Today's articles, tips and resources, put them into a profitable use and stay tuned... Pathway and me are back with a load of new gems for you in a fortnight.

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

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  • Today's Feature Article
  • Suicide in Cyberspace - Your Outward Links Can Kill Your Rankings
    Ben Kemp Ben Kemp

    Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site link to yours carries more weight - for example from The Open Directory, or Yahoo Directory. All pretty straightforward...

    BUT... the rules have changed... significantly! All the thinking webmasters worked diligently to build links - willy-nilly - in order to subvert the search engine rankings and gain an advantage to themselves at the expense of everyone else. For a long time, there have been mutterings about this, and comments from Google staffers about possible penalties from linking to "bad neighbourhoods'" and - heaven forbid it - buying links! Google et al simply don't approve of willy-nilly link- building schemes, and have recently tightened the screws a bit more, in two notable ways...

    Bad Links

    Some links are bad... for example, if you are a car sales company and you've got dozens of completely irrelevant links to international hotel sites... yeah, YOU know the ones! in Prague, Munich, Shanghai etc! That's a BAD neighbourhood over there! That IS going to put a world of hurt on you! And as for the Free-For-All link sites, web rings, and 3 way link schemes... that's just suicide in cyberspace! Why? Coz its a blatant and completely indefensible attempt at cheating the system!

    Reciprocal Links - Almost a Waste of Effort

    Reciprocal links are still of some value, providing the link titles are explicit, and if the page they link to you from has a higher Page Rank than the page from which you link to them. The concept of a link to you being a vote for you, and being added to your site's Total Vote Count has a flip side. A link from you to someone else essentially deducts one vote from your total vote count... meaning its value is minimal when compared to a 1-way incoming back- link!

    1-Way Outward Links Are Toxic

    Ok, lets assume you are a service provider, maybe a health clinic, and you deal with hospitals, other doctors, specialists, nurses, laboratories. So, as a benefit to your visitors, you place direct links to their web resources on your links page. Is that clever?

    Most certainly it is NOT! Transfusion time, because you'll be haemorrhaging Page Rank with nothing in return! Do it, but be smart about it, because there is NOTHING to be gained (by you) from linking to any site that does not link back. So make sure your links include the "nofollow" attribute that tells SE's that the link is NOT a vote by your site for that site!

    Link Content Is Mission Critical

    This is mission critical because Google and others have decided that they can't trust you to be honest about your site! Basically, it seems like there are two web tribes - those who know not so much about how things work, and those who know more than they should. There should also be a flourishing third tribe, who just build great sites with lots of terrific content that automatically ranks highly - but nobody's seen nuthin' from those guys for ages!

    The tribe who know more than they should ruthlessly manipulate every available loophole to dominate search engine rankings, at the expense of those who have yet to read SEO For Dummies. Therefore, Google decided that its essential that there is some external correlation between what YOU say your site is about, and what OTHER people say your site is about... This is done by analysing the words in the Link Title on all links pointing to your site. Bottom line here is - if a keyword phrase does NOT appear on links to your site, you ain't gonna rank for that phrase!

    For many established sites, this is the main reason they might have experienced a noticeable decline in rankings in the last few months. Most older sites will have a majority of incoming links based on their business name, and NOT on their activities / products / services / location etc. To use the common "widgets" analogy - if you are selling " widgets" and all your incoming link Titles have only your business name e.g. Smiths Manufacturing Co Ltd, it's now very difficult for you to rank for "widgets"!

    Backlink analysis reveals this shortcoming rather quickly and, lucky for you, it is possible to remedy this by building 1-way incoming back-links using multiple Title / Description combinations that contain a good spread of relevant keywords. It does require some keyword research, and it is tedious - but if you don't do it, you are certainly not going forwards! But your competitors might be...

    ********************************
    Ben Kemp is a free-lance search engine optimisation consultant and web designer. He offers free SEO articles & web design tips, see The SEO Guys Blog. http://www.comauth.co.nz

  • Motivational Article
  • Achieve Success the Easy Way!
    Irena Whitfield

    Not everyone achieves success: it is just a plain, sad truth of life. There are winners and losers in this world, and even though generally, everyone can become successful, it simply doesn't happen. Why?

    Most people want to be in the group of winners but unfortunately many remain where they stand. As you know well, being successful means to stand above the others around you or to know more that the one next to you or simply excel in something.

    You should learn how to achieve bigger success than your colleagues and how to work for success. Success doesn’t come free or cheap: you have to pay for it. Most times the price paid is not in money but in time, effort and sacrifice. Too many people don't realize that this is the highest price one can pay. Once you lose or waste your time, it's gone; you will never be given it back.

    Most of the unsuccessful people say that to achieve success is difficult. Basically, to be successful means you have to work hard, be educated, and above all have a bit of luck, which also means be ready for luck. Plus, you often have to try many times until you achieve real success. In other words: all successful people are willing to do what is necessary to do when it is necessary to do and what others are not willing to do.

    Failure, on the other hand is simple: you do what all the others do or not do, you procrastinate, look for excuses instead of action, make all the wrong choices, avoid responsibility and learning and so on. Although it is not obvious, to become a failure is also a choice, but an easy choice attainable at the first try.

    Here are 10 practical rules for achieving success the easy way:

      1. Find a purpose in life, create a plan and start living by it.

      2. Focus on your strengths and success.

      3. Develop positive attitudes. Think success.

      4. Decide and act fast when faced with a true opportunity. If you come across something you really want, don’t let the chance pass by. This might be the last one you may ever get.

      5. Give up bad habits and develop desirable habits: eat well and regularly, get enough sleep, go to a gym or just jogging. Give up watching television, or playing games.

      6. Develop passion for what you do, constantly learn, keep an open and flexible mind.

      7. Get disciplined and organized, work more effectively and efficiently.

      8. Keep your sense of humor.

      9. Cherish everything you have and get, start developing the lifestyle you dream of.

      10. Persevere, have faith and work hard.

    I firmly believe that if you consider the above, you will clearly see that you have already adopted most of it and success is the only and most natural choice for you. Am I right?

    No? Look again!

    ********************************
    You can unleash the Success Mindset and create the life you have always dreamed of, no matter what it is, NOW! Get a free 10-part guide to success series and change your mind, change your life. Click here: http://www.thecassiopeia.com/GuideToSuccess/

  • Subscriber Article
  • Explode Your Business With Viral Marketing!
    Justin Blake

    Creativity.

    This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.

    It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worst of all, you business could just get killed.

    While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

    While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spyware.

    Viral Marketing Overview

    Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

    In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

    Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

    Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

    Using Viral Marketing to your advantage

    The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

    Most sites and companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

    Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create gossip or a buzz. Many movies are promoted by using scandals and gossips to make them more popular. Remember the movie The Blair Witch Project?

    Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

    Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

    ****************************************
    Justin Blake one of the web's foremost experts in Viral Marketing. He has recently created a brand new viral marketing resource to help online business owners radically increase their profits and subscriber base, and you can find out more about this incredible resource here: http://www.thecassiopeia.com/viraldesktop.html

  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    Opportunity of 2007: Don't Miss Out!
    Since Pathway To Success is in the 7th year and I promised you, my valued Readers, many advantages to really enjoy and profit from Pathway, I'm bringing you a unique offer which will not repeat: NEVER.

    If you're looking around seeking higher income from your website and your hosting company doesn't allow you to expand or automate or you don't get much for your money, I can recommend you Blue Host.

    It is a hosting company to which I moved after Readyhosting was sold to the wrong people and their services practically disappeared overnight. Every day I thank the lucky moment I decided to move to Bluehost. This alone is a blessing and now I want to even make it more attractive through my special offer to you.

    Everyone knows that it's essential to have a good autoresponder BUT people providing these services either charge too much or provide crap services or use your subscribers to their promotional purposes or all of it. In other words, it's best to have an autoresponder of your own.

    And, it's exactly what I offer to you.
    Here's the deal:

    Starting today ie 9th Sept till 30th Sept 2007 I will provide the first 50 people who move their site to Bluehost, using the link below, the full installation of unlimited Multi Media Autoresponder, the No 1 on the Net, and you will be able to use it as long as you are the client of Bluehost. This offer is worth $550!

    How to claim your Autoresponder: it is easy: you will order hosting services with Bluehost, send me your receipt, name and Bluehost username to sales at thecassiopeia.com, I will check it, and if you are among the first 50, I will install your Autoresponder asap.

    Check the Blue host services here: http://www.thecassiopeia.com/bluehosting.html

    Today's Tip On the Book Worth Having

    Work Long Hours On Your Computer And Stay Healthy!
    Many people complain of strange different problems they have after working long hours in front of their PC. They suffer from backaches, eye strain, overweight and many others...

    Some even say that they earn little money because they aren't able to work enough to get things going.

    Are you one of them? I bet you feel something wrong too. And it's all useless. Get this new 5-part email course and/or the full book and change yourself into a healthy person again.

    Sign up here, the course is free:
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    Today's Tip On the Software Worth Using

    Want To Get Your Online Business On the Fast Track At Once? Start Your Viral Spiral!
    This piece of software is truly amazing and I mean it. Rarely I get so excited about something as I am now. I'm really impressed. Tim Brocklehurst launched a system you can set up in a several minutes and then only advertise and watch your stats.

    Usually sales letters are full of hype and you don't get what it's promised there BUT here Tim writes that you get instant access to the most efficient, effective and explosive software for building a huge list of buyers. AND it is exactly what you get... PLUS you can download a free trial, fully functional, (only limited in the number of subscribers you are allowed to get) and test it for yourself.

    Start TODAY: Set off your Viral Spiral and grow a huge, responsive list fast... in any niche! Click here: http://www.thecassiopeia.com/viralspiral.html

    NOTE: The wealth-building system revealed here is on limited offer and could sell out any time. Make sure you check it at once and don't move on until you have given yourself the chance to make a well-informed decision. Yes. It is That Important... Demand is high. You May Not Get Another Chance!

    Today's Tip On Learning

    Wondering Why Some People Succeed In Everything They Touch And Some Don't? Want To Know How To Change?
    Get This 10-Part Free Email Course: Change Your Mind And Change Your Life!

    PLUS you can get the full eBook and two special Bonuses:

    1. 404 Self Improvement Tips: just one of these 404 tips will help you to save more money, make a better relationship, have a healthier body and create huge success in life and business!

    2. 101 Golden Keys to Success And Fulfillment in Life This special Guide To Success Series, 89-page eBook plus two Bonuses are the most complex package for success currently available.

    The email course plus two Bonuses are free. Get them here:
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    Today's Promotional Tips

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    Today's Useful Tip

    Quit Hoping For Spill Over From Your Upline!
    Establish Your Own Home Business!

    Why buy leads when you can generate them online FREE like I do?

    I am SO confident in my online system that I will GIVE you a $389 Value Voucher to try it. You will never have to pay me a DIME to use this online system.

    My partners and I used this EXACT system to build a team list of online customers/distributors of over 200,000 people in just 2 years.

    Who qualifies for this?

    • ANY person wanting to build a list of people to sell to online.
    • ANY person who has a computer with internet access.

    Proof?

    My friend (JOEL) has sold MILLIONS of dollars online using this EXACT system that he created. Joel is allowing me to GIVE it to you free. No strings attached. Become one of Joel's students for TIME not money.

    Catch?

    After it works for you, you MIGHT want to use Joel's companies web design services etc. If not, you STILL get the system FREE of charge.

    Bottom Line

    It does not matter WHAT you are trying to sell online or offline. If you do not have a LIST of people to market to, you are Stuck In The MUD no matter HOW great your product, mlm company or compensation plan is. If you have a down line in your current MLM, I will allow THEM to use this free also..Imagine what it COULD do for expanding your current team!

    Test it FREE right now... http://www.thecassiopeia.com/vortexcoupon.html

    * Note: Follow the steps exactly as laid out OR it will NOT WORK. This is ALL you have to do. Follow directions... Complete the steps... ALL ONLINE AND ALL FREE!

    Today's Special

    Get Back in Control of Your Life!
    Join the Millionaire League!

    I'm sure you've heard the same hype all before - you know what I'm talking about - all those over hyped nonsense promising the earth and delivering nothing. Well, today I'm here to tell you that FINALLY there is someone who really wants to help you make money online.

    Brian Wynn shows you how to make easy automatic money using dozens of different systems and techniques. He calls it The Millionaire League - and every month you will get given new systems and techniques to make even more cash. So you're effectively getting a membership WITHOUT any ongoing fees.

    No unnecessary additional product recommendations, no incomplete information, just the simple truth about making easy money online. It's a refreshing and exciting approach which will give you total freedom, flexibility and best of all... money.

    So join The Millionaire League today to get back in control of your life.
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  • Hot!


    The Revolution Is Here. Arm Yourself Now!
    Experts say this war can and will be won! Get hold of a PROVEN LAUNCH STRATEGY that turns it all into a well-oiled military machine. Join Operation Affiliate Storm Now! Click here:
    http://www.thecassiopeia.com/affistorm.html

    In this Issue
    click the headlines below or scroll

    Featured Article
    Suicide in Cyberspace - Your Outward Links Can Kill Your Rankings
    Ben Kemp

    Motivational Article
    Achieve Success the Easy Way!
    Irena Whitfield

    Subscriber Article
    Explode Your Business With Viral Marketing!
    Justin Blake

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Opportunity of 2007: Don't Miss Out!
    • Today's Tip On the Book Worth Having
      Work Long Hours On Your Computer And Stay Healthy!
    • Today's Tip On the Software Worth Using
      Want To Get Your Online Business On the Fast Track At Once? Start Your Viral Spiral!
    • Today's Tip On Learning
      Wondering Why Some People Succeed In Everything They Touch And Some Don't? Want To Know How To Change?
    • Today's Promotional Tips
      New Generation Traffic Exchange!
    • Today's Useful Tip
      Quit Hoping For Spill Over From Your Upline! Establish Your Own Home Business!
    • Today's Special
      Get Back in Control of Your Life! Join the Millionaire League!

    Links  

    Bonuses
    A warm welcome to all our new subscribers, I believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

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