Pathway To Success
Published since 2000 Publisher Irena Whitfield
iwhitfield@thecassiopeia.com
http://www.thecassiopeia.com/
Volume 7, Issue No 7, Circulation: 138,500+, 8th April 2007
Next Issue: 22nd April 2007
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With 'Pathway To Success' you are receiving only top
information, reliable and proven resources vital for your
online home business success and profitability, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.
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Prosperity is a way of living and thinking, and not just money
or things. Poverty is a way of living and thinking, and not just
a lack of money or things.
Eric Butterworth
Editorial:
Happy Easter, my precious Readers!
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Sincerely,
Irena Whitfield
Your Publisher
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Today's Feature Article
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Top 7 Masterful Marketing Tips
Jen DeTracey 
Marketing is essential to growing your business. Here are 7
useful marketing tips that will help you get focused.
1. Avoid the “Splatter Approach” to doing business. You can’t be
everything to everyone. Narrow your company focus to marketing
to a specific type customer or customer group. This will save
you both time and money.
2. Under promise and then over deliver. Be clear with your
customers as to what you can deliver and by when. Build in a
buffer zone so that you can always aim to exceed their
expectations.
3. Be able to describe your business in 30 seconds or less. If
you cannot clearly describe your business to yourself, how will
others know and understand what your company does.
4. Repeat business is one of the keys to success. Focus on
developing business relationships that will bring good customers
back time and time again.
5. When creating or revamping your web site, survey your
customers to determine what they would find useful. They will be
happy to tell you what sorts of content and information would
benefit them most.
6. If you are spending money on marketing and your company is not generating more business, then you need to assess your
message and who you are targeting. Tweaking both of these can
make a big difference.
7. Business cards are essential to doing business. Give them to all your staff as they inexpensive to produce and a great
marketing tool.
********************************
Jen DeTracey spearheads Buzz Marketing and Consultants and
Businesswoman Books. Jen works with small business owners that
are already successful yet want to get and keep more customers.
Jen is an author and a speaker. You can now get Jen DeTracey's
ebook Don’t Forget Your Underwear: Success Strategies for the
Self-Employed Woman. This ebook is available as a complimentary
download at http://www.businesswomanbooks.com or for more info
on marketing go to http://www.ideasondemand.com. For more
information you can reach Jen at 604-255-2098.
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Motivational Article
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Top 7 Steps To Turn Any Business Situation Around
Gary Bartlett
This is a simple, systemic process for surfacing and resolving
the core issue in any challenging situation.
1. List the issues, concerns, obstacles and problems that make the
situation challenging. List as many as possible.
2. Find the common theme or repeating pattern across the items in
your list. (Yes, there is always a common theme!) This theme
will be the core issue -- the performance-limiting problem.
3. List as many ways of solving that performance-limiting problem
as you can think of.
4. Find the common theme or repeating pattern across the items in your list. (Strangely, there is always a common theme!) This
theme will resolve the core issue and deal to all the others at
the same time.
5. List the ways in which people in the situation will have to
change their way of going about things to make the solution work.
6. Find the common theme or repeating pattern across the items in your list. (If you've got this far, you'll have come to expect
there to be a common theme!) This theme will be the mindset
change program that people will be able to practice to help them
acquire the new habits that are needed to improve the entire
business's performance.
7. In due course your solution will have solved all the problems it is able to solve and all that will be left is those it can't.
Time to return to Step 1 and start the process all over again.
********************************
Interested in a new approach to challenging business situations?
Read an online intro and download a free eBook at our site:
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Subscriber Article
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How Would You Like A 90 Percent Sign-up Rate From Advertisements?
Chris & Ted Morgan
How many times have you sent your advertisements and it seemed
like no one was listening. Well, there is a way to increase your
response rate by augmenting just two aspects of your advertising
strategy. There is a way to make your readers signup and stay in
your database like adding glue to your messages.
The trick is in the caliber of the audience (your target market)
that you are sending your advertisements to and your
communications like sales-letters and the like. You want to make
sure you send your advertisements to people that are predisposed
to want what your business establishment represents to them.
For instance, if you are selling chocolate, then the target
market you should send your advertisements to would be chocolate
lovers. The objective is to find people that literally love
chocolate; those people have a proven passion for chocolate and
anything to do with chocolate.
Once you have located your market, give them a reason to believe
that you are the answer to their problems about chocolate. This
is the most critical element that begins the snowball rolling,
you must communicate effectively or they will drop you like a hot rock.
What are the communication vehicles you are using, T.V., Radio,
newspapers/magazines, free & paid ads, on your website, flyers,
drop cards etc.? Use your advertisement writing and marketing
skills and discover the best vehicles to promote your business.
You will need to write a sales-letter that can be used in any of
the advertisement mediums you intent to use to promote your
business. In other words, your sales-letter must to be able to
get your thoughts across to your market in any medium you choose
to promote in.
Note: Your advertisements should be well balanced, use some
online and off line venues as well as some free and paid
advertisements. This is really where the rubber meets the road
as far as your advertising and marketing are concerned. If you
do this well, you are well on your way to success.
Your ad should have the effect of making your readers unbalanced.
When they get in contact with your advertisements, no matter
which venue they see it in, they must react to it immediately.
Message writing is a skill that gets better and better the more you write.
Once you start growing your list/database, your next hurdle is
to make it more responsive. Serve them well by over-delivering.
Do all you can to bond with your list. This single skill will
help you to optimize your list into a well-oiled revenue maker.
One final note, you should always take every opportunity to hone
your letter writing skills. The sales-letter introduces you and
your business to your target market. Did you know that first
impressions are paramount in business? You only get one chance
at making a good first impression.
********************************
Chris & Ted Morgan say, Start your Successful business building
the right way. Ask for our free CD & report that shows you how.
Chaos 2 Cash (24hr)Recording 1-800-931-4906 Ext.54
http://www.mywavepage.com/ctmorgan/spellbound.html
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Today's Tips
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Today's Tip On the Opportunity Worth Checking
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No, this isn't some deal where he gets you to re-sell his products.
And yes, it will require some time and effort on your part.
Because while Derek can't actually do this FOR YOU (that *would*
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So even if they post the link in a forum, it will only work a set
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Today's Tip On Learning
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In this Issue
click the headlines below or scroll |
Featured Article
Top 7 Masterful Marketing Tips
Jen DeTracey
Motivational Article
Top 7 Steps To Turn Any Business Situation Around
Gary Bartlett
Subscriber Article
How Would You Like A 90 Percent Sign-up Rate From Advertisements?
Chris & Ted Morgan
Today's Tips
- Today's Tip On the Opportunity Worth Checking
Special Opportunity!
- Today's Tip On the Book Worth Having
FREE $995 Credit Mastery Course!
- Today's Tip On the Software Worth Using
Digital Delivery the Smart Way!
- Today's Tip On Learning
AdWords Kung Fu!
- Today's Promotional Tips
Do You Need More Traffic? Take These Easy Steps To Market Domination!
- Today's Useful Tip
Achieve Real Internet Success in Less Than One Year!
- Today's Special
New Discount Audible Listener Gold Subscription!
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Links
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Bonuses
A warm welcome to all our new subscribers, I believe you will
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Hot! Huge Easter 2007 Giveaway. Don't Miss out!
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1st April: New Subscriber Corner Articles: Click here!
- 1. When You Absolutely, Positively Have To Change Things
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