Pathway To Success
Published since 2000 Publisher Irena Whitfield
iwhitfield@thecassiopeia.com
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Volume 7, Issue No 5, Circulation: 138,500+, 11th March 2007
Next Issue: 25th March 2007
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With 'Pathway To Success' you are receiving only top
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Today's Feature Article
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Why the heck is your website not selling more?
It could be your eyes…
Eric Graham, "The Conversion Doctor" 
If you’re anything like most online marketers or website owners, you’ve probably tried every tweak, trick and technique you can think of to get your website to sell more.
Maybe you’ve even had a few successes and actually improved your conversion rates a bit.
Yet deep down inside, you’re positive that your site is capable of so much more. You just know that with the right changes and improvements you could be converting a ton more visitors into buyers.
But the problem is… You’ve hit a brick wall and just can’t figure out what to change or tweak.
Perhaps it’s time you tried a new pair of eyes!
Think about it… You’ve probably looked at your website a thousand times. You simply have too much knowledge about your products, your company, what you do and what you offer, to effectively see your website through a first time visitors eyes.
That’s where an impartial and independent evaluation of your website can give you a valuable, fresh perspective.
In many professions, getting an outside, second opinion is a common practice.
So how can you get an outside opinion about your website?
You have several options for finding that “new pair of eyes”.
You can ask your friends and family to take a look at your website. They may notice a few details you’ve missed, like typos or other simple errors. The main problem with family or friends is that they are often reluctant to tell you what they really think simply because they don’t want to offend you or hurt your feelings.
You can post a message to an online forum or discussion group asking for feedback on your website. There are even categories in some popular forums specifically designed to request feedback for your site.
This is often a better option than family or friends, because you tend to get a broader cross-section of opinions and the forum members are less likely to sugar coat the feedback they give you.
But, there is one major draw back to either method of requesting feedback… The input you get about your website from family, friends and even forum posters will simply be based on opinions or “feelings”, not on expert, tested and proven techniques or advanced sales psychology.
Basically… They may not know what the heck they are talking about!
Another method for getting outside feedback is to conduct a survey of your existing website traffic. This is often one of the best options to get constructive feedback on how to improve your website.
I frequently help my coaching and consulting clients conduct surveys of their website visitors as part of their conversion rate improvement programs. Your final option is to find a company or consultant offering professional website evaluations or critique services. The benefit here is that in most cases a professional will give you a much more comprehensive evaluation of your website than you will get from friends, family or your website visitors.
However, the main problem with the “professional” route is that almost all of the companies offering this type of service are web design companies. So the “evaluation” you get is usually just a disguised sales pitch for a full website redesign.
(Not to mention the fact that most web design firms don’t have the first clue on how to convert website traffic into buying customers…)
But if you screen website evaluation providers carefully you can find a few that will give you some outstanding recommendations.
Here are a few questions to ask anyone you hire to evaluate your site.
What is your background? (You want them to say they are marketers, not graphic or web designers, they need to understand sales psychology.)
Are your recommendations based on actual split test results? (Often the recommendations you will receive are based on theory or “one size fits all” best practices. Not on the results of actual testing, on actual websites.)
What kind of results have you produced for previous clients? (You want them to show you case studies or testimonials from clients who have achieved measurable results.)
How much time and money will it take to implement the recommendations? Is this just a sales pitch for some ten thousand dollar website redesign? (You want to make sure that the recommendations are going to be easy and affordable for you to implement.)
Done properly an outside, independent evaluation by a professional website evaluator or conversion rate improvement expert can significantly boost your websites sales. (As long as you take the time to make sure you’ve found a good one.)
So if you’re out of ideas for improving your site… Go out and get a fresh pair of eyes!
********************************
Want a fresh pair of expert eyes to look over your website? Known to an elite group of online marketers as "The Conversion Doctor", Eric Graham can improve the conversion rate of ANY website... Guaranteed! (...or he'll pay YOU $250!). Visit his site to learn how by clicking below! http://www.thecassiopeia.com/conversiondoctor.html
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Motivational Article
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How to Make More Money Fast!
Irena Whitfield
The other day I came across a survey asking people about their
earnings online. I was shocked to learn that 98% earn as little
as $100 a month!
This figure is very alarming if you realize that sales of books
and courses amount to millions and billions of dollars.
In other words: it means that the people earning this little pay
their money to learn how to earn more without actually achieving it.
Nothing is wrong about buying books and courses which teach you
things you don't know.
BUT that's not all. There's more to it:
1. To read, study and apply what you buy: however obvious it may
look, my experience with most people coming to me for advice shows
that it's not the case. People are used to buy and download every
possible manual, book and course and forget it. Change it.
2. Build your action and achievement: if there's something I love
about money and investments is compound interest. Nothing has the
power of compound interest! And exactly this power can easily be
applied to any action. Start with little actions. No one says it
must be perfect - (it will never be) - and apply compound interest
force onto it. Before long you will see miracles happening.
3. Expand: your actions and earnings will acquire momentum and
the only things necessary will be:
I can assure you that it's not complicated: realize what you
want and focus on it, stop chasing secrets and start doing.
At once!
********************************
Irena Whitfield is the Internet Business Consultant for 3rd
Millennium you need if you want to succeed online!
Get her new Financial IQ Guide and start NOW!
Click here!
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Subscriber Article
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Secret Marketing Strategies Exposed!
Larry Dotson 
The following article includes five secret marketing strategies. The most important thing is to study each marketing strategy with an open mind. The more you understand about any strategy, the more useful and beneficial it will be. A careful reading of these strategies could really make a big difference in your profits.
1. The "Sell And Raise" Strategy
The "make at least (no.) affiliate sales and I'll add another $(no.) commission to each sale..." strategy tells your prospects that they can make a higher commission rate if they reach your sales goal. It will really motivate them to promote your affiliate program and give them something to strive for.
2. The "Reader Warning" Strategy
The "warning: just reading this letter could give you (a physical reaction)..." strategy tells your prospects that reading your sales letter could give them chills down their spine, goose bumps, the shakes, etc. People will want to read it to see what type of information could possibly do this to them.
3. The "Negotiation" Strategy
The "after hours of negotiating I finally talked (business person's name) into giving you a special deal..." strategy tells your prospects you gave up a lot of your personal time to get them a discount. They will appreciate that and likely respond to the time you gave up to save them some money.
4. The "Beta Version" Strategy
The "if you order the beta version now, you will get a (no.)% discount..." strategy tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper. You could always tell them they will get the final version of your product when it's complete.
5. The "Do The Math" Strategy
The "quality product + affordable price = great value..." strategy tells your prospects a single math equation that will help them understand just how good of a deal you are offering. Sometimes presenting your offer as something other than a normal sales pitch will persuade them to buy.
I hope that reading all five of these strategies was both educational and inspiring for you. The day will come when one or more of these strategies will have a beneficial impact on your business.
Keep in mind that marketing can change over time, so be sure you keep up to date with the latest marketing strategies. The more you know about marketing, the more successful you will become.
********************************
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Today's Tips
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In this Issue
click the headlines below or scroll |
Featured Article
Why the heck is your website not selling more? It could be your eyes…
Eric Graham
Motivational Article
How to Make More Money Fast!
Irena Whitfield
Subscriber Article
Secret Marketing Strategies Exposed!
Larry Dotson
Today's Tips
- Today's Tip On the Opportunity Worth Checking
OUT NOW! Earn Revenue With These Great New Opportunities...
- Today's Tip On the Book Worth Having
New Financial IQ Guide Is Out!
- Today's Tip On the Software Worth Using
Problems With Accounting?
- Today's Tip On Learning
Want To Learn How To Make Use of Your MySpace Community?
- Today's Promotional Tips
Have You Ever Dreamed About Generating 2,500,000 Unique Visitors
To Your Website Every Month (Not A Year)?
- Today's Useful Tip
Want More Traffic?
- Today's Special
Problems With Your Dog?
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Links
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