Pathway To Success
Irena Whitfield, the Internet Business Consultant You Need If You Want to Succeed Online! Published since 2000     Publisher Irena Whitfield
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iwhitfield@thecassiopeia.com http://www.thecassiopeia.com/

Volume 7, Issue No 2, Circulation: 138,500+, 28th Jan 2007
Next Issue: 11th Feb 2007


With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your online home business success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive.


Success produces success, just as money produces money.
Diane Ackerman

Editorial:

Profitable Publishing Sunday, my valued Readers!

New year is here and almost everyone starts something new. I'm not any exception, so I've started new projects (which I will publish the moment they're ready) and two big overhauls:

1. I completely change the way Pathway is broadcast to you. To publish an ezine of this size is not so rosy as it may seem and I believe that this change will improve the delivery. Many of you write that you don't get Pathway regularly as you should, so it should be fixed fast.

Also, you can read Pathway in many places without any subscription BUT if you want to be notified when a new Issue is out you should subscribe in the respective place.

And, I will quite heavily clean the list of the inactive subscribers which will make Pathway a more interactive community.

Finally, all of the above will greatly improve performance, so you can profit from Pathway on a larger scale.

2. I'm changing my website structure, so the content is accessible for you much easier: there are over 15,000 pages of valuable content, tools, resources, products and services vital for any home business profits and tens of thousands of related external guide, tool and service links but it's quite difficult to keep it all up-to-date and it's not easy to find. This change will improve this as well.

Please check the first changes I've started. These are high-demand guides, so I believe you will enjoy them. Let me know your ideas, what you like and don't, I really appreciate your feedback. Pathway and me are here for you, so make the full use of this advantage. :-)
http://gardening.thecassiopeia.com/
http://money.thecassiopeia.com/
http://relationship.thecassiopeia.com/
http://selfhelp.thecassiopeia.com/
http://weightloss.thecassiopeia.com/
http://westie.thecassiopeia.com/

Enjoy Today's resources, don't forget 1st February - a new Contest question, new prizes!, and have a wonderful time before I talk to you again.

Irena Whitfield Sincerely,


Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions you may have related to Pathway, incl organizational items, article and ad guidelines and submissions, Pathway delivery, your feedback,... by clicking Questions and Answers here

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P.S.S.S:
Permanent Special Sales Bonus:
Would you like to discover how to become a super affiliate for any affiliate program on a very tight budget? Get 36 Ways to Promote Your Favorite Affiliate Programs!

Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus. It's sufficient to send me your purchase receipt to sales at thecassiopeia.com put 'Sales Bonus' in the Subject line and your purchase receipt no in the body.

Today's Special Free Reading Bonus:
Time Management by David and Shery Russ: It's not an accident that the busiest people are able to find time for everything they wish. They carefully plan their time. Not properly managed time is also the cause why so many businesses fail. I'm sure this little booklet will give you ideas to improve your organization and efficiency.
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  • Today's Feature Article
  • How Much Do You Plan to Earn In 2007?
    Irena Whitfield

    Did you ask this question and have your answer for this year? I know it looks a bit too traditional to force you into a new year resolution.

    But it's an obvious truth that most people don't rush into changes and into action. They look for 'a reason' so long that they never change and continue along their paths leading to nowhere.

    I'm sure you want to be different, so I am here to give you the reason to change what you're doing into something more profitable - a more profitable year.

    Since you are on the Internet, I assume that you seriously look for ways to create a dependable online income. I firmly believe that you are aware of the reality that the responsibility is yours. It's you capable of deciding how much you want to make, how much it is you need to be able to live the lifestyle you imagine.

    Take it this way:
    -> It's time to stop working from home for nothing!

    You must be able to make so much that even if you don't work at all, you will still make money, and not only some money but the amount you wish.

    If you are used to having someone deciding on how much you will earn and not fully able to decide for yourself, take this new year as the opportunity or 'the reason' to change it.

    Start with the easiest items:

    • 1. Make a pricelist of items that make the lifestyle you want.

    • 2. Sum up the prices: that's the amount you have to earn in 2007.

    • 3. Divide by 11 months, by 5 days and by the number of hours you want to work - this is the amount you must earn an hour (until you find a way to earn even when you don't work).

    • 4. Now look at your cashflow:

      • first, the income streams you already have: sum it and examine their earning possibilities for the future.

      • second, the expenses: stay with these a bit longer. Examine the individual items and see where and how you can cut it and do it at once (- not tomorrow!). Systematically watch where your money goes. You can use your computer or a ledger.

      • third, examine all your income possibilities you now have: evaluate them, compare with the amount you need in 2007, look for new ones, evaluate, compare and start focusing on the most profitable ones.

      • fourth, start simply doing what is necessary. At once. Not tomorrow!

      • fifth, don't forget to evaluate, compare, modify, test and see how near your goal you are AND don't forget to reward yourself for your achievements along the path. And, let me know!

    All the above is pretty easy.

    Now, let's examine the situation: If you've done all the above and feel all excited that you will finally achieve all you've always dreamed of, I bet you will by the end of 2007, and I am all keen on receiving your message when you do!

    BUT if you've done it all the above and don't feel any excitment that you finally have a way to get what you always imagined, then, you are in problem.

    It is a motivation problem, you can feel frustration or have negative thoughts, especially, if you are one of the many people who lost or almost lost their illusions about the Internet.

    However, you should be aware of the simple fact that you can be your most severe enemy if you think negatively. No matter how hard you work, you will not achieve anything if you think negatively. It's not important whether you believe me or not, it simply works this way.

    I have a quick advice how to start positive thinking: spare 15 minutes, an hour, or even a day - any time you need, and think about all you really want, (or ever wanted if you feel you don't want anything at the moment), about what you are willing to do to get it, make notes, read a book about money power, I'm giving you free below, create your motivational prayer, reminders to keep you motivated every single day and say this:

    This year - 2007, is my lucky year, its figure ends in a 7, it's here for my success I deserve!

    And, Start to act accordingly. At once!

    P.S.: Don't forget: either you can achieve what you've always wanted or continue doing what you always did and get nowhere near your goals. You must do something in any case, so why not doing what gets you to your dreamed lifestyle - it's not got to necesarily be perfect, just get it going. The choice is yours, only yours!

    P.S.S.: Your book is here: http://www.thecassiopeia.com/WebLions/Money.html

    ********************************
    If you feel the above doesn't help, hire me, I am here to help! The first thing I can do for you now, is to share my profits with you. Become one of my affiliates, start selling my products and earn 50% of my profits. And, if you wish to be different from the other affiliates, I can offer you a special, customized affiliate page PLUS a Bonus. Check it and learn more by Clicking Here!

  • Motivational Article
  • Grow With Goals
    Brandon Iurato Brandon Iurato

    Our road to success begins with a fundamental question: Where are we going? Funny thing is, most of us don't really know. Thinking back to where I began, I am reminded of a popular saying: "most people don't plan to fail, they fail to plan". I became a wandering generality and I wasn't even sure how that happened until many years later.

    Having a purpose, or knowing your "why" is the starting point of all achievement. The lack of a major purpose is the stumbling block for 98 out of every100 people simply because they never defined their goals and started toward them. Without clearly defined goals, we lose focus and obstacles soon appear.

    Your goal must be more than a wish, it must be a burning desire. Only by finding your own burning desire will you achieve success. Everyone wants the better things in life, money, recognition, respect, and friends. But most people never go beyond just wishing for them.

    If you know what you want from life, pursue it with a passion, continuous effort and sound planning. This will give you focus, you will have awakened the purpose, the why, inside you.

    Friedrich Nietzsche puts it into perspective this way: For a person who has a why to live for, they can bear almost any how. As soon as we gain a clear understanding of the awesome power that this brings, from that point forward, you will be on a mission.

    When you know where you're going, it allows you to be aware of the opportunities around you and inspires you to have the courage to act on them. People are judged not by what they begin, but by what they finish.

    Millions of people are struggling to achieve simple goals. This is because their highest aim is only to be in their current situation. They are drowning in mediocrity because of the limitations they placed in their own minds. Although we don't like to admit it, even to ourselves, this may have happened to some of us. Open your mind, step out of your comfort zone and realize that you are worthy of your dreams and visions. Success is a worthy goal.

    Many people never recognize the difference between wishing and believing. Setting realistic goals and committing yourself to them will allow you to accomplish things you once only wished for.

    Ralph Waldo Emerson made a profound statement that we can apply to ourselves:

    Whatever course you decide upon, there is always someone to tell you that you are wrong, there are always difficulties arising which tempt you to believe that your critics are right. To map out a course of action and to follow it to an end requires courage.

    It takes courage to put your dreams & goals in writing and tell someone about it. Goals are worthless unless we are held accountable for our commitments. For many, making our goals known would mean setting yourself up for criticism and embarrassment if you were to fail. But we know there is only failure in not trying.

    The outstanding leaders in every walk of recognize the power of their own minds-seize it and take action. The word "Impossible" has no meaning to them. They turn all unpleasant circumstances into opportunities for positive action.

    Take action and make up your mind to be in the top 2% of all high achievers!

    Write down your dreams and goals and pursue them with a passion.

    ********************************
    Brandon Iurato is a professional speaker, author and trainer whose company, Success Strategies focuses on helping individuals and companies maximize their potential. Brandon can be reached at biurato at frontiernet.net

  • Subscriber Article
  • 6 Surefire Ways To Squeeze Maximum Sales From Your Website
    Jim Edwards Jim Edwards

    I would venture to say that not a single website in the world has reached its peak of effectiveness or earnings potential.

    No matter the circumstances, every site can better its best.

    If a "magic" formula for website success existed, you'd see the big boys like Google and Yahoo using it.

    Since no formula exists, they constantly test and tweak for new ways to squeeze more money from their sites, and you should too.

    If you operate a website and want to squeeze maximum revenue from it, the following 6 tips will kick-start your efforts.

    #1 - Test Headlines

    Just like a newspaper headline, the headline on your website represents the single most powerful factor in grabbing a reader's eye and pulling them into your site.

    Most websites do not have a headline or, if they do, it's limp, wimpy, and carries zero "punch."

    Every website should carry a compelling headline to let visitors know exactly what they should expect to get from the site.

    I've personally seen one headline outperform another by 400% on the exact same website.

    #2 - Offer Payment Plan

    Why do you think pitchmen on TV offer "3-easy payments" of only $19.95 on a $60 product?

    Because the technique works for increasing sales!

    Often, people either don't want to or can't come up with the payment all at once, but can pay over time.

    If you sell a product priced at $100 or more, try breaking the price up into smaller payments to increase sales.

    #3 - Test Guarantee Period

    Like it or not, people don't always trust promises on your website to live up to the realities of your product.

    To remove risk for the customer, you should offer a refund or money-back guarantee (not offering one will, in most cases, kill your conversion rate).

    However, it's been said by "experts" that the longer the guarantee period, the lower the refund rate.

    My experience does not support that advice. I suggest you test various refund periods to see which nets you the most sales balanced against the least refunds.

    #4 - Test Audio Instructions

    One of the best ways to increase sales is to include an audio button on your site that tells people exactly what to do in order to buy or subscribe.

    Telling people in no uncertain terms to "Enter your name and primary email address in the box and click the button" has proven one of the most effective means of getting website visitors to take the actions you want.

    #5 - Follow Up

    Most online businesses totally blow it when it comes to follow-up, especially with existing customers.

    Follow up with your customers at least once or twice a month and it will amaze you how easily you can make "back-end" and repeat sales.

    Industry news, tips-and-tricks, and helpful hints combined with a low-key, specific offer for another product or service makes an excellent follow-up formula for both prospects and existing customers.

    #6 - Start a Blog

    A blog makes it extremely easy to keep your customers and prospects updated, as well as providing a dynamic means for new people to find you through the search engines and blog directories.

    Blogger.com allows you to start a blog even if you don't operate a website, and WordPress.org makes it easy to add a blog to your existing website.

    ********************************
    Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://www.thecassiopeia.com/trafficwords.html

  • Today's Tips
  • Today's Tip On the Opportunity Worth Checking

    Learn How the World's Richest 1% Get More Done by Working Less - And Less Hard, Too!
    If you haven't heard of Mark Joyner Simpleology or haven't joined yet, you miss quite a lot. And it is a very mildly put!

    Here's What You'll Learn in the FREE Simpleology 101:

    • The one simple "brain hack" known by the world's richest 1% that allows you to get 300% more done in the same amount of time. This one is so obvious that you'll be amazed the whole planet doesn't know it. And yes, this is why it seems the more these jet-setters lounge around the pool, the more money they make. And you can too.

    • How to eliminate almost any destructive habit without therapy or self-help snake oil tricks that don't work. This is real behavioral modification based on over 200 years of scientific research.

    • How to have the energy of a strapping teenager and wake up every morning brimming with "vim and vigor." By simply removing the common "energy leeches" that are silently sapping your stamina, you will begin to change almost immediately.

    And much more ... PLUS you can get module 102...

    And now... Mark Joyner made a big overhaul to all the program, making it even more attractive and opens another module 103:

    The Simple Science of Personal Energy

    Do you know that...

    • Over 70 million Americans are affected by various digestive diseases at any given time

    • Most disease goes untreated and unreported (source: from the National Institutes of Health (U.S. NIH))

    Learn how NOT to be one of the above!

    PLUS get wonderful Bonuses like:

    • How I Lost 1 Pound of Fat a Day

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    • "High Tech Meditation" on the Cheap

    • Beautiful Skin without Botox

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    Today's Tip On the Book Worth Having

    Announcing the PLR Site For A New Era!
    Tired of poor results and low quality PLR products? Take advantage of the Automatic Niche Profits!

    Internet Marketing success means staying ahead of the market. Only one PLR site affords you cutting edge tools to boost your profits over 300%. Discover the coveted membership site with which you’ll finally be able to profit on demand.

    Get the 5 top secrets for Internet Marketing success and discover how you too can profit off the labor and hard work of other people.

    Receive Two Ready Made Smoking Hot Niche Products You Can Sell For Massive Profits... Instantly Each and Every Month!

    It’s Official… It Doesn’t Get Any Easier Than This…

    Yes, 2 hot niche products and that's just the tip of the iceberg... Because each is a complete package that includes -

    • A 50 page Niche eBook Written by a professional researcher and writer. These eBooks are jam packed with the kind of information that will have your market coming back to you again and again, hungry for more. This is provided in MS Word format so you can edit and personalize to you.

    • An Audio Recording Of The Niche eBook
      Show your target market that you're a player by offering them these professionally recorded audio's of your niche eBooks. This value is going to totally separate you from your competitors.

    • A Niche Video Can you say, "Market domination?" Use these high quality videos as a bonus on your sales page or as a free hook to entice people to opt-into a squeeze page. Use of this technology brings your business to another plateau.

    • 50 Niche Articles (600 Words Each) Use these to promote your hot niche products by uploading them to your blogs and your websites. Break them up and turn them into a lesson series for your autoresponder to massively boost your opt-in rate.

    • A Complete Sales Page With Audio Samples Why break the bank for a professional copywriter when you can just use mine for free. Your niche products each come with their own incredibly persuasive and professionally written sales letters. These include audio samples, which have been proven to increase conversion rates upwards of 300%!

    Automatic Niche Profits (ANP) is the first, business in a box, ‘Private Label Rights’ membership that offers it’s members, two unique products every month with sales pages, auto-responders, articles PLUS audio AND VIDEO as well.

    So what are you waiting for… Click the link below to find out more about how automatic niche profits can help you to build your business and make more money online.

    Discover Automatic Niche Profits! Click here:
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    Learn more from Paul Kleinmeulman: by clicking here

    Today's Tip On the Software Worth Using

    Online Marketing Conversion Tracking and ROI Analysis!
    Get Adtester Protools: Safeguard Your Affiliate Revenue: Download Free Software Program, Mask Your Affiliate Links and more... PLUS receive resale and branding rights

    Steve Ice at AdTester.com is putting together a pretty decent software package containing 3 useful tools with resale and branding rights attached.

    He's even offering some people branding rights to turn it into a viral tool to promote more cool tracking software that you can also brand and even resell for direct profit.

    If you hurry up you can get your own branding license -- but since he's limiting the number and people are already grabbing copies, I'm not sure there's going to be any left soon so you better hurry.

    Click here:
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    Today's Tip On Learning

    Succeed in 2007 in 2 Steps!

    1. Select the One Goal You Most Want to Have . . .

    • Financial Freedom

    • Radiant Health and Energy

    • A Great Relationship

    • Eliminating Stress and Anxiety

    2. Claim your INSTANT ACCESS to the FREE 5-Lesson Course by clicking here:
    http://www.thecassiopeia.com/abundancecourse1.html

    Today's Promotional Tips

    Selling E-goods Is E-business At Its Best!
    The key to success is to first master a niche.

    The Web, when properly used, is the ultimate niche marketing-and-selling vehicle. It is the ideal situation for those who want to sell digital products to carefully targeted markets.

    To succeed online, you must build your own niche/theme-focused business... and that means building your own targeted traffic... your own clientele, from the ground up.

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    Today's Useful Tip

    Loads of Handy Tools to Help You Automate Your Business!
    For some time I've been using tens of little handy gadgets helping me automate most of the webmaster chores, to-do-lists, business tools, email tools and many others... You can too!

    Just now Ron Pumfleet, the owner, developed another unique piece of software:

    One-Time-Offer-Random-Rotator

    This amazing script will randomly rotate any specials, upsells or back end products on any web page you want. And on any domains you own or want others to show for you.

    Where could you use it?

    • Ezine thank you pages!

    • Subscription thank you pages!

    • Download pages!

    • Your overlooked error pages!

    • Login to members area - show your OTO first!

    • Logout pages from your members area!

    You can even get other webmasters to install on their pages with just a simple line of code!

    Just get your thinking cap on and I am sure you will come up with some more places you can use it.

    Even if Ron only had this one tool, it'd be worth visiting his site at once... and as I said he's got literally hundreds of equally wonderful sales helpers... at his superb resource: Snazzy Promotions.

    Now it's very suitable time to visit him because he gives lots of tools for free and even his prices dropped greatly. I believe you will definitely find many tools you will love.

    Check it here:
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    Today's Special

    Want to Know What Hackers Are Up To?
    Learn it here: Get Hackers & Painters!

    Hackers and Painters is an excellent book by Paul Graham, the creator of Yahoo Store, the first web-based application. The book will show you the ways, motives and principles of the hackers. You will also learn how to make wealth and many other attractive topics.

    Check it by clicking here!

    In this Issue
    click the headlines below or scroll

    Featured Article
    How Much Do You Plan to Earn In 2007?
    Irena Whitfield

    Motivational Article
    Grow With Goals
    Brandon Iurato

    Subscriber Article
    6 Surefire Ways To Squeeze Maximum Sales From Your Website
    Jim Edwards

    Today's Tips

    • Today's Tip On the Opportunity Worth Checking
      Learn How the World Richest 1% Get More Done by Working Less - And Less Hard, Too!
    • Today's Tip On the Book Worth Having
      Announcing the PLR Site For A New Era!
    • Today's Tip On the Software Worth Using
      Online Marketing Conversion Tracking and ROI Analysis!
    • Today's Tip On Learning
      Succeed in 2007 in 2 Steps!
    • Today's Promotional Tips
      Selling E-goods Is E-business At Its Best!
    • Today's Useful Tip
      Loads of Handy Tools to Help You Automate Your Business!
    • Today's Special
      Want to Know What Hackers Are Up To?

    Links  

    Bonuses
    A warm welcome to all our new subscribers, I believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

    Below you can collect your special Free Bonuses:
    Click here!

    FREE Advertising:
    Unique advertising:
    Join Free Advertising Forum!
    Click here!

    You can now post your ads in the two new classifieds sites. And also, you can get classified ad sites like that as well and promote your business the easier, more efficient and faster way:
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    Post your Ad:
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    NEW! Open Your Free Store
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    What's New

    Important: 1st February:
    - New Contest Question, new prizes
    - New Subscriber Corner Articles
    Click here!

    Listen to Online Radio Regularly; a new Top show every Saturday at: Click here!

    Reminders


    Subscriber Corner Articles. New Articles on 1st Jan 2007:
    1) How to Promote Your Website
    2) The Top Ten Mistakes in Preparing Sales Letters
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    Start earning money online!
    Get a long-term investment account funded with $50. Create your account today. It's FREE
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    New Additions: theCassiopeia.com recommends top Internet items for both: your use and profit in a new Version.
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